Sunny Fernandez, Co-Founder

Sunny Fernandez

Co-Founder

USM Achievers

Location
Pakistan - Shekhupura
Education
Master's degree, Human Resources
Experience
15 years, 0 Months

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Work Experience

Total years of experience :15 years, 0 Months

Co-Founder at USM Achievers
  • Pakistan - Shekhupura
  • August 2023 to January 2024

• Co-Founder at USM Achievers, a Techlobz Software Solutions initiative
• Shape institutes vision, strategy, and growth
• Collaborate on defining mission, vision, and strategic objectives.
• Develop and implement business plans for institute expansion.
• Enhance training programs for freelancing and e-commerce aligned with industry trends.
• Monitor student progress, provide mentorship, and support.
• Execute marketing strategies to promote courses and services.
• Oversee day-to-day operations, including budgeting and resource allocation.
• Build and lead a dedicated team of educators, administrators, and support staff.
• Develop networks with employers, freelancing platforms, and e-commerce businesses for student placement and success.

Accountant at Rasta Foundation School
  • Pakistan - Shekhupura
  • April 2018 to January 2024

• Check weekly vouchers and activities.
• Prepare financial statements.
• Prepare monthly budget on basis of annual allocated budget.

Digital Marketing Manager & Co Founder at Techlobz Software Solutions
  • Pakistan - Shekhupura
  • February 2020 to January 2024

Organization Social Media Management & comprehensive digital marketing services, encompassing:
• Facebook Advertisement
• LinkedIn Marketing
• WhatsApp Marketing
• YouTube Ads
• Google Ads
• Instagram Ads

Digital Marketing Manager at Techlorz Solutions
  • Pakistan - Shekhupura
  • February 2023 to July 2023

• Develop and implement digital marketing campaigns aligned with company goals.
• Conduct research on clients target audience, competition, and industry trends.
• Manage company website, covering content creation, design, and optimization.
• Create and manage email marketing campaigns, including list segmentation and monitoring performance.
• Handle social media accounts, including content creation, post scheduling, and engagement monitoring.
• Develop and manage PPC advertising campaigns, involving keyword research and bid management.
• Analyze data from digital marketing campaigns to enhance performance and achieve goals.
• Regularly communicate with clients, providing updates on campaign performance and discussing future strategies.
• Collaborate with cross-functional teams, ensuring a seamless client experience.

Chief Executive Officer at JF Apparel
  • Pakistan - Shekhupura
  • August 2018 to April 2023

• House of Brand / Export Clothing.
I was responsible for branding, supply chain management and sales

Debt Collector at Trust Lawyers and Legal Consultants (SCB Portfolio)
  • United Arab Emirates - Sharjah
  • July 2016 to February 2017

• Manage legal operations for overdue receivables, organize lists by severity.
• Provide guidance to clients for resolving outstanding debt.
• Monitor debtor payments to ensure compliance with agreed levels.
• Maintain detailed notes for each customer call.
• Collaborate with higher management to streamline policies and working techniques.

Campus Manager at Micro Inn Technologies (Virtual University Campus)
  • Pakistan - Shekhupura
  • November 2013 to August 2015

VIRTUAL UNIVERSITY OF PAKISTAN (Micro Inn Campus)
• Plan and execute admission strategies, including marketing initiatives.
• Represented the university by visiting colleges/companies, conducting lectures, and promoting courses.
• Manage university staff and daily activities, including job description classification.
• Monitor daily financial reports, specifically focusing on student academic tuition fees.
• Regularly check and assist with active/inactive/freeze student status, facilitating reactivation.
• Conduct student career counseling, arrange company visits, and collaborate with companies for career opportunities.
• Provide market reports to the university head office, suggesting potential courses for future sessions.

Campus Manager at Micro Inn Technologies (Virtual University Campus)
  • Pakistan - Shekhupura
  • November 2013 to August 2015

• Plan and execute admission strategies, including marketing initiatives.
• Represented the university by visiting colleges/companies, conducting lectures, and promoting courses.
• Manage university staff and daily activities, including job description classification.
• Monitor daily financial reports, specifically focusing on student academic tuition fees.
• Regularly check and assist with active/inactive/freeze student status, facilitating reactivation.
• Conduct student career counseling, arrange company visits, and collaborate with companies for career opportunities.
• Provide market reports to the university head office, suggesting potential courses for future sessions.

Banking Officer at The Bank OF Punjab
  • Pakistan - Shekhupura
  • March 2008 to April 2012

• Efficiently open, close, and maintain retail and corporate accounts, focusing on delivering high customer satisfaction.
• Manage loan disbursal, limit maintenance, and handle diverse banking operations, including cheque processing and lost cheque requests.
• Oversee cash withdrawal and clearance processes, while adhering to recovery procedures and addressing customer/legal requests promptly.
• Process various financial instruments such as Call Deposit Receipts, Demand Drafts, Pay Orders, and Fixed Term Deposit Receipts.
• Ensure compliance with internal and regulatory policies, handle foreign remittances, and contribute to the overall effectiveness of General Banking Operations.

Communications Officer at Atlas Honda Private Limited
  • Pakistan - Shekhupura
  • March 2007 to March 2008

• Process visits requests, plan visit minutes, and coordinate visit arrangements efficiently.
• Organize official meetings, ensure equipment availability and prepare accurate meeting minutes.
• Manage and control the telecommunication department, oversee bills, and enhance response time with a speed dial system.
• Handle inward/outward register, distribute mails to relevant departments, and reconcile courier service bills.
• Ensure the smooth functioning of housekeeping, CCTV cameras, and administrative office equipment.

Administrative Assistant at Malik Board & Paper Mills Pvt. Ltd
  • Pakistan - Shekhupura
  • September 2005 to February 2007

• Maintain vendor accounts and process vendor payments efficiently.
• Prepare salaries, manage computerized attendance, and handle vouching processes.
• Design and implement training courses for new recruits.

Education

Master's degree, Human Resources
  • at Virtual university of pakistan
  • March 2015

Additional Specialization in Human Resources Management

Master's degree, Finance
  • at Virtual University Of Pakistan
  • April 2011

MBA Finance

Specialties & Skills

E commerce
Lead Optimization
Digital Marketing
Google Analytics
Social Media Marketing
OPERATIONS
ADVERTISEMENT
CAREER COUNSELING
DIGITAL MARKETING
SOCIAL MEDIA
WHATSAPP MARKETING
MARKETING
MICROSOFT MAIL
ONLINE MARKETING
ARTIFICIAL INTELLIGENCE TOOLS
GOOGLE ADS
FACEBOOK ADS
INSTAGRAM ADS
TIKTOK ADS
LINKEDIN ADS
CAMPING MANAGEMENT
PPC MANAGEMENT
SEARCH ENGINE MANAGEMENT
GOOGLE ANALYTICS

Languages

English
Expert
Urdu
Expert

Training and Certifications

Digital Marketing (Certificate)
Date Attended:
February 2021

Hobbies

  • Cost
    I have received a award from Atlas Honda for cut down in communication cost