Sunny Saikia

 Spearheading a team of 35 direct reports and 200+ indirect reportees for an annual business revenue worth USD 55 Mn
 Driving the categories management for: Biscuits/ Confectionary/ Diary/ Beverages/ Noodles/ Tomato Mix/ MSG
 Executing the complete sales cycle right from generating sales/channel leads, qualifying, negotiation till closure
 Recruiting & appointing distributors/channels within the assigned territory and creating major growth in distributor/channels sales
 Launching & pre-launching new products in assigned territories, driving initiatives to enhance product visibility & driving volumes
 Heading complete channel sales operations including projection of annual sales, tracking of sales performance, and interaction with other areas of the company to ensure that business orders are executed properly and profitably
 Administering the company’s go-to-market strategy for exceptional results via channel management while maintaining gross profit levels to the company
 Monitoring distribution networks to ensure ready availability of the product at all times; guiding & training partners to accomplish set revenue & business targets
 Creating new partners and harvesting untapped business opportunities; identifying & networking with financially strong channel partners, resulting in deeper market penetration & improved market share
 Spearheading a wide range of activities entailing Scheme Planning & Launch of New Products, Season Launch Scheme Planning, Branch Management, Inventory Management, and Customer Database Documentation
 Driving positive Return On Investment (ROI) by establishing an appropriate selling model, customer metrics, and a compelling incentive compensation plan
 Supporting the overall process of management and corporate decision-making to ensure the organization maximizes its short, medium and long-term profitability and shareholder returns
 Heading the entire gamut of tasks including manpower planning, recruitment, induction, and training of In-house Sales Teams, training & developing them on policies & products, via workshops, motivational sessions, and regular feedback

 Successfully achieved the sales objectives by recruiting, training, assigning, counseling, and disciplining employees; strategized the appraisal & reviewed job contributions; implemented the policies and procedures
 Designed the action plans; recognized the trends; recommended the sales system improvements
 Coordinated for the GT sales objectives by forecasting requirements; prepared an annual
 Developed retained the customer base by mentoring the sales team

 Managed the Tobacco Division, Personal Care Division and Greeting Gifting & Stationery Division- North East & Kolkata
 Pivotal in leading the stationery business in northeast to make Guwahati Branch No.1 branch in the country
 Led the Personal Care Division-WB Upcountry with a team of 5 members
 Merit of establishing 60+ RA outlets in parts of Assam and Tripura (RA -Retail Architecture - a fully branded cigarette /exclusive ITC tobacco and other FMCG category selling outlet)