سوراج Sudheendran

Own end-to-end product strategy, growth, and monetization for a multi-sided B2B marketplace (ordering app, sales app, mechanic
platform, back-office systems), driving demand, retention, and revenue.
• Scaled Monthly Active Users 2.3x (17K to 40K) by building a lifecycle growth engine (CRM, automation, segmentation) and
embedding a data-driven engagement strategy across user cohorts
• Increased transacting users 60% (12K to 19K) by leading retention and reactivation initiatives through habit loops, churn-reduction
systems, and personalized user journeys
• Drove order and revenue growth through a cohort-led growth strategy and cross-functional go-to-market execution across product,
inside sales, and field sales
• Owned end-to-end monetization and commercial strategy, improving contribution margin through an ML-powered recommendation
engine, dynamic pricing, private-label expansion, and SKU rationalization while balancing revenue growth with customer
affordability
• Built and scaled an experimentation culture, introducing A/B testing frameworks, funnel instrumentation, and analytics-driven
decision-making
• Launched 0-to-1 growth initiatives, including a referral program (1, 000+ transacting users in 90 days) and gamification systems that
improved session frequency and lifetime value
• Led AI-first product innovation, launching a multimodal (text, voice, image) chatbot and piloting voice commerce to reduce
ordering friction
• Established the product organization and operating model, including roadmap planning, prioritization frameworks, KPI governance,
and quarterly planning aligned to business outcomes

First product hire; promoted through multiple leadership roles for driving revenue growth, platform innovation, and team scale on a
large-scale real-money gaming platform. Led 12+ Product Managers and Associate Product Managers across Growth, Product,
Payments, Risk, and Customer Experience.
• Grew monthly gross revenue 10x+ and scaled key growth metrics (gross gaming revenue 20x, daily active users 10x) through
monetization strategy, commercial product decisions, and data-driven experimentation
• Launched new mobile and desktop applications, driving significant improvements in adoption, retention, and overall growth
• Optimized the end-to-end user funnel, reducing install-to-signup drop-off by 75% and improving retention 60% through onboarding
redesign, gamification, and engagement features (87% adoption)
• Launched a premium subscription product balancing revenue maximization with user accessibility, achieving a 40% day-one
renewal rate and improving ARPU, LTV, and retention
• Built a real-time analytics product powered by machine learning models and data lakes, processing 1M+ data points per minute to
deliver actionable engagement insights
• Designed and deployed an AI/ML-driven fraud detection and risk management system leveraging device intelligence and behavioral
pattern analysis to safeguard payments and prevent collusion
• Built and scaled the product organization from the ground up, managing 3 Senior Product Managers, 4 Product Managers, and 5
Associate Product Managers across engineering, design, data, and marketing
• Partnered with the CEOs office to define long-term growth strategy, roadmap prioritization, and investment planning
• Delivered multiple large-scale product launches on time and within budget

Built and launched a 0-to-1 SaaS product (Track Your Metrics) enabling NGOs and government bodies to create impact reports and
raise funding.
• Built the product and engineering function from scratch, scaling the team to 30+
• Launched the product end-to-end, including product strategy, go-to-market, and execution
• Generated early revenue (INR 2 lakh) and secured adoption from government agencies
• Partnered with the founder on roadmap, strategy, and fundraising efforts

Led retention and new product development for one of Indias leading media organizations, driving user engagement, content
personalization, and growth strategy.
• Increased total pageviews from 10M to 40M per month and pages-per-session by 80% through targeted product enhancements and
personalized experiences
• Built a recommendation engine leveraging user content-consumption patterns to increase engagement and session depth
• Applied predictive models to deliver real-time editorial insights, identifying trending content to optimize strategy and decision
making speed
• Partnered with leadership to align product initiatives with business goals and organizational vision

• Built and launched an event platform for the HT Leadership Summit, enabling agenda discovery, pass purchases, and improved user
experience
• Improved content experience and mobile performance, including low-bandwidth optimization, for high-traffic sections
• Drove data-led product improvements through user analysis, performance tracking, and KPI-focused optimization
• Contributed to 0-to-1 product development (wireframes, user flows, rollout planning) across engineering, editorial, and marketing

• Led digital transformation of offline products, launching digital classifieds and matrimonial verticals to unlock new acquisition
channels
• Owned end-to-end product for Amar Ujala Matrimonial, including design, user journeys, and commercialization strategy
• Defined brand and growth strategy, executing campaigns that improved awareness, acquisition, and engagement

• Led UI/UX revamp of web and app, improving engagement metrics through user research across tier-2/3 markets
• Rebuilt the editorial backend, improving content workflow efficiency and reducing operational friction
• Created product specs, wireframes, and user flows; partnered with engineering and design to ship key features
• Used analytics and user insights to inform roadmap and optimize retention