Public Affairs Associate
Weber Shandwick
مجموع سنوات الخبرة :13 years, 8 أشهر
Successfully grew revenues from the clients portfolio under my responsibility by 15% YOY.
Successfully planned and executed a tactical campaign to generate awareness around the existence of Dubai Foundation for Women and Children shelter for domestically abused victims. The campaign resulted in approximately USD 2mln increased external funding for the organization. I received a personal recognition award from the foundation; in addition, Weber Shandwick won a 'Saber Award for 2009'.
Successfully developed and executed a strategic PR campaign for Dubai Naturalization and Residency Department (DNRD) which resulted in the DNRD winning the Prestigious Dubai Executive Council Quality Award and achieved in excess of USD 1 million worth of Media and Press hits in 6 months.
" Prepared press releases in English and Arabic and distributed them across the relevant publishing houses in Dubai as well other parts in the Middle East.
" Ensured the smooth running of PR and marketing communications activities for clients in a timely fashion and their expectations to be managed effectively.
" Ensured that cost estimates are submitted and duly approved by clients.
" Monitored client activities and producing monthly Work In Progress (WIP) reports
" Expressed initiative to flag new opportunities that will add value to a clients communications plans.
" Acquired experience in setting-up Press Conferences.
" Acquired an extensive knowledge in dealing with the media.
Internal Communication: To employees & distributors
o Was responsible for publishing quarterly in-house interactive e-magazine on the companys website with the use of Front Page.
o Led the team handling the issuance of the quarterly company print magazine.
o Prepared internal speakers bureau meetings on quarterly basis, where each department head.
o Was responsible for the companys bulletin board.
External Communication:
o Assisted in Grand Prix events, Monaco, Turkey, Monza, Budapest, amd MDC in Dubai, by preparing invitations and liaising with GP event Management group in London and ensuring that the packages will suit the VIP corporate guests.
o Prepared Media gatherings and media workshops where prominent journalists were invited to conduct a workshop on improving reporters skills in the GCC. Assisted in the preparation of press releases related to PM functions.
o Prepared Horse Racing events for 5 years at Nad Al Sheba where 300 corporate guests were invited.
o Prepared Corporate Golf Tournaments.
o Assisted in collecting market facts, macro economic data and regulatory/political updates which were consolidated into the early warning report on regular basis.
CSR (Corporate Social Responsibility):
o Prepared charitable and non-charitable contributions and working closely with government offices as well as non-government establishments. Organized the annual PM Charitable Award which is monetary prize given to charitable organization across the GCC.
o I assisted in the preparation and implementation of Youth Smoking Prevention Campaign across the GCC which involved liaising with Advertising Agency and retailers. Youth Smoking Prevention Campaign Is a Philip Morris global initiative to combat youth smoking.