Marketing Lead
Tavaga Advisory Services Pvt Ltd
Total years of experience :13 years, 11 Months
Handled the e-commerce vertical of Urbanite Fashions and assisted them in
expanding their business to online platforms
Introduced the “New Product Committee”
. Merchandisers had to present the
product offering, its USP and other allied factors that would contribute to sales
and profitability
Led a team of 3 to manage E-Commerce Sales, SMM, PR and Programming
Strategy
Saved 40% of monthly advertising spends by optimising the ad placement process
Generated a total of 100 leads in two days for INR 10, 000 through planned BTL activations.
Project - Successfully increased sales of one centre by 50% in one month.
Dispute management - handled issues/grievances from 54 centers pan India.
Attained a 5% drop in return ratio 3 months - saving upwards of INR 20mil
Crafted & implemented a loyalty program contributing 2% to company sales
Achieved e-commerce target by 100% consecutively for 6 months
Contributed 6% of company sales by designing and executing sales promotion
campaigns
Co-led New Product Committee: 75% of products approved achieved their sales
target