Susu Smaili

Oversee and manage all Marketing campaigns & implementations.
* Set marketing strategies for each company under the Holding.
* Set marketing budgets & control spending for the Holding.
* Oversee all marketing implementations for the Holding.
* Set strategies and plans for all social media platforms.
* Launching of new products, setting workshops, congresses and trainings.

- Handle the Over the Counter Pharmaceutical Team for GSK (Panadol), Sanofi, Aspen, Merz - Handle Trade Marketing Team for FMCG products - Handle merchandising team for Over the Counter Pharmaceutical products and FMCG units - Set up and implement marketing plans - Complete forecasting, budgeting and planning activities related to assigned products - Prepare distributor monthly reports - Prepare payment statements for pharmacies and suppliers - Prepare contracts for pharmacies for shelf rentals, window branding, signage projects - Create action plans for FMCg units - Set up cycle priorities for OTC team - Set and implement trade marketing activities for FMCG unit

• Plan marketing and branding objectives • Expand product solutions and offerings • Prepare marketing strategies alongside other company executives and staff • Analyze market trends and recommend changes to marketing and business development strategies based on analysis and feedback • Prepare and adhere to budgets • Liaise with R&D to create new products • Oversee creation and delivery of press releases, advertisements, and other marketing materials • Design print ads and publications • Ensure brand messages are consistent • Liaise with purchasing and packaging department to assure alignment with manufacturing lines • Gather and analyze customer insight/data • Nurture and enrich all external perceptions of the company and growth of market share • Engage consumers on social media • Deepen relationships with all media to ensure the most effective messaging and positioning of the organization • Review P&L with sales team, branches and finance • Lead all areas of content generation and production across all media platforms • Coordinate with sales management and align quarterly targets • Take calculated risks based on data-driven analytics • Drive overall CRM and direct marketing • Engage other organizations within the community • Collaborate with sales and sourcing to develop strategic partnership activities and implement the execution framework and strategic plan on identified opportunities • Develop and lead a marketing team that will develop and execute new concepts, business models, channels and partners to position business as innovator and leader • Responsible for the marketing of company products and services to the right market whether B2B or B2C • Develop an annual marketing plan in conjunction with the sales department. This should detail the year’s activity to meet agreed company objectives • Direct marketing staff where budgets are devolved • Manage all aspects of print production, receipt and distribution • Achieve frequent, timely and positive media coverage across all available media • Managing the entire product line life cycle from strategic planning to tactical activities • Conduct market research in order to identify market requirements for current and future products • Develop and implement a company-wide plan to push product, working with all departments for its execution • Create & implement all social media plans, SEO, Google analytics

Market
- Monitors the market (competition, pricing, trade channel developments, types of promotions and POS material) continuously to keep-up with developments and to enable fast and appropriate actions
- Monitors consumer behavior and changes of consumption/usage patterns
- Initiates market- and consumer-research

Brand
- Custodian of the brand and will make sure that the brand will not be damaged in any way
- Responsible for putting together the annual marketing plan for an existing, but also for new brands.
- The pricing strategy
- Envisaged support levels (BTL/ATL)
- Developing POS material and initiating plannograms

Planning & Target Setting
- Will plan sales volume (set the target) per variety
- Regional and trade channel split as needed
- Informs sales force and merchandiser team on best usage in-store
- A monthly/weekly report

Promotions
- Develop the annual promotion plan, per brand, in co-operation with Marketing and Sales.
- Make sure that the promotions fulfill the envisaged target (e.g. trial, volume, loyalty)
- Keeps the highest contact and coordination with suppliers on promotion

Efficiency control
- Develops and introduces the routine of checking promotion efficiency
- uses the results to improve on design, mechanics and POS characteristics of a promotion

Leading the merchandise force
o Visibility, location & Planogramms
o Cleansing, price tags, POSM
o Missing SKU’s and coverage ratio
o New outlets to be sold
- Set the format of the merchandising daily report and the daily brief that built on the total reports result

Key Clients management:
- Choosing the location & visibility as per the shop map
- Setting the all year around promotional plan including events
- Reviewing the monthly sales target of key accounts
- Monitor the performance of both sales and merchandising team

Reports
- In charge for managing and leading a reporting system prepared to all of marketing team

Highlights:
-Liaison with a high end hotel to increase visibility and increase sales of premium brands.
-Strengthened relationships with different On Trades to increase product visibility.
-Launched a liqueur brand On Trade successfully.

Key Responsibilities:
-Developed and implement creative business strategies to achieve business goals.
-Developed actionable marketing plans for all products, to ensure highest return on investment.
-Achieved planned volume and financial targets for all products.
-Monitor development versus agreed plans, and take corrective action when necessary.
-Identified new business opportunities and study the feasibility of new market introductions.
-Executed both quantitative and qualitative in house research and analysis
-Planning and monitoring promotions
-Organized and overviewed proper research projects execution.
-Analyzed research results and provide a final report for all research projects with conclusions and recommendation.
-Coordinated with media, advertising, and sponsored venues.
-Analyze the customer research, current market conditions and competitor information and to create competitive advantage.
-Developed pricing strategy
-Field visits - On & Off Trades- to keep updated with market developments.

Skills:
-Organization and planning
-Team leadership
-Innovation
-Collaboration
-Problem analysis and problem solving.
-Analytical Skills
-High Flexibility
-Strong negotiable skills with suppliers

The organization is an import/export of international brands of cosmetics/perfumes that were distributed in 5 stores.

Highlight:
• Played a key role in augmenting sales by 35% in 2008 and 45% in 2011.

Key Responsibilities:
• Planned, coordinated and executed annual strategic plans and business plans to enhance operations thus achieving organizational bottom lines.
• Studied, analyzed and developed marketing strategies for the company’s products and services to enhance market penetration, market share and brand positioning.
• Managed and administered the inflow/outflow of products at the merchandise shops and ensured smooth flow of operations within the given time limit.
• Oversaw promotional activities, ascertained that they are carried out efficiently and within agreed budgets to raise company's profile and increase sales.
• Established and maintained relationships with industry influencers and key strategic partners, as well as fostered positive relations with existing clients through excellent service and regular meetings.
• Spearheaded marketing initiatives, created seasonal promotion plans, prepared promotional product catalogs, adds and flyers for the stores and recommended tailor-made strategies to achieve market leadership.
• Handled clients' specific requirements and provided personalized services to ascertain optimum satisfaction and achievement of business targets while simultaneously ensuring retention of customers.

The Organization is an independent strategic marketing agency with a broad client base.

Highlights:
• Played a key role in surpassing the client goals on all marketing and sampling programs. Expanded business reach and proactively created new sales leads/opportunities.
• Instrumental in promoting Tylenol Extra Strength at the marathons across USA. Assumed responsibility for the execution of programs and ensured protocols and liability of giveaway medical samples are as per set procedures.
• Led the successful execution of brand marketing and promotions for more than 500 key clients.

Key Responsibilities:
• Developed and executed aggressive strategic marketing plans targeted at capitalizing existing client base. Coordinated the implementation of sales plans to increase revenues and expand market presence.
• Collated and analyzed data pertaining to various corporate strategic marketing and business parameters, as well as planned turnkey business solutions to enhance profitability.
• Devised the annual marketing plan/ budgets in conjunction with corporate vision and prepared reports for the management with recommendations.
• Designed and developed sales strategies, defined target markets to execute selling activities, and expanded the market to achieve profit targets.
• Assigned sales targets, followed up on sales activities as well as recommended proper incentive scheme to boost sales in line with organization objectives/goals.
• Coordinated with the in-house design team to ensure smooth execution of workflow within the given time and cost constraints.
• Maintained good relationships and delivered quality services to the major customers and prospects to facilitate understanding of customer requirements and future business needs.
• Mentored and trained managers and staff in product details, sales techniques and ethics, monitored their performance, as well as provided expert advice and remedial measures in case of underperformance.

Bellman Marketing and Design is an independent strategic marketing agency with a broad client base such as the referred below in the CV (Dunkin Donuts, Coca Cola Zero, Coors Brewing Company-Killian’s Irish Red Beer)
Key Responsibilities:
• Developed comprehensive marketing and corporate communications strategies including promotions and events to strengthen the organization's brand awareness in the whole region.
• Formulated and implemented an integrated range of sales and marketing concepts and strategies consistent with the overall goals and objectives of the business for B2B customers within trade area.
• Efficiently supported the seniors in grand openings within the market, while ensuring that brand standards are strictly incorporated.
• Liaised with the management team, Dunkin’ Donuts and Franchisee regarding the discrepancies found and ensured goals are met with clear, concise, accurate and well-planned communications.
• Supervised stock-taking and managed inventory of product and premiums. Followed time, as well as cost effective plans for storage and movement of goods throughout long term tours.
• Ensured top line sales goals and bottom line profit goals are met by recognizing profitability and revenue impact of all business opportunities.
• Effectively anchored VIP Parties. Maintained/developed relationships and organized events within communities in coordination with the Chambers of Commerce.
• Retained branded vehicle to the VIP guests and kept drivers log at the same, as well as ensured client satisfaction.
• Offered development suggestions and documented events through digital images on website/blog to increase hits.

Bellman Marketing and Design is an independent strategic marketing agency with a broad client base such as the referred below in the CV (Dunkin Donuts, Coca Cola Zero, Coors Brewing Company-Killian’s Irish Red Beer).
Key Responsibilities:
• Researched present/future market opportunities and trends with the objective of recommending to senior management suitable strategies and tactics to exploit the same for sound and profitable growth.
• Established local brand communication to ensure positive development of brand image to support sustainable and profitable market share growth.
• Established new locations and distribution channels for company's products as well as created product awareness through promotions/merchandising plans to increase market share whilst minimizing costs.
• Ensured all company policies/procedures are followed in all aspects of operations and that all personnel comply with all set rules, regulations and laws.
• Maximized customer satisfaction with exceptional service and a quality environment.
• Communicated with the site contact/manager for the coordination of venue, sampling and logistics as well as assisted with the installation of all set pieces, equipment and other requirements.
• Identified HR related needs of the department to ensure smooth implementation of the work within the given time period.
• Reported to the senior management on performance of the company on a regular basis and proposed corrective measures to ensure compliance to the approved plan.
• Trained and motivated 60 staff on products nationwide and conducted performance reviews periodically to maintain a competent team to increase productivity, market share and profitability.

Bellman Marketing and Design is an independent strategic marketing agency with a broad client base such as the referred below in the CV (Dunkin Donuts, Coca Cola Zero, Coors Brewing Company-Killian’s Irish Red Beer).

• Spearheaded the sales of local on-premise program by 33% as well as established procedures and reviewed activities in accordance with existing standards.
• Played a dynamic role in increasing the placement of beverage machines through sampling initiative managed for Killian's Irish Red.
• Augmented sales through brand re-launch and sampling initiative as well as organized marketing activities to achieve its aims and objectives.

Key Responsibilities:
• Communicated and coordinated the various aspects of on-premise operations to ascertain compliance with established policies and procedures as well as local, state and federal laws and guidelines.
• Supervised the entire operations of the department including premium storage, inventory and allocations to ensure the assigned work is completed within the given time and cost constraints.
• Liaised and coordinated with venue manager as well as built and maintained brand relationships and rapport with clients/consumers to deliver personalized customer experience.
• Developed effective strategies to identify qualified candidates for potential internal hires. Trained and motivated new recruits, conducted performance reviews periodically to increase productivity, market share and profitability aimed towards achieving organizational goals.
• Mentored and counseled associates on behavioral and performance issues, documented the same and took corrective action accordingly.

Previous Professional Experiences:
-Kellogg’s Tour Brand Manager -Cereal bars at Ladies Professional Golfers.
-Kellogg’s Tour Brand Manager - Speaking of Women’s Health - USA.
-Marketing Manager for the Latino Market - H&R Block USA. Marketing the Latino consumer.
-Junior Brand Marketing Manager - Introduced AOL 9.0 Optimized