Marketing Analyst
AFT Marketing House, Inc
Total years of experience :22 years, 4 Months
Key contributions:
•Analyzed sales activities, marketing campaigns, organizations, customers, pricing, and competitors in detail, with charts, graphs and explanatory texts.
•Developed research projects for specific business issues - Integrated market research information into company system to develop new leads.
•Analyzed metrics in order to identify effect-cause relationships between financial outcomes and marketed actions, thus raising profitability.
Areas of Impact:
•Analyzed competition to evaluate market penetration.
•Effectively researched areas of the market regarding customer needs and brand perceptions.
•Worked in coordination with Product Management to identify possible opportunities.
•Designed focus groups as well as surveys to capture relevant market research data.
•Annually carried out customer-satisfaction surveys, compiling results into detailed reports.