Executive Director
NielsenIQ
Total years of experience :21 years, 5 Months
Business Transformation, Product Innovation & Leadership: Innovate to deliver bespoke client solutions, ensuring unparalleled value. Within the Product Leadership Team, actively contribute to diverse R&D initiatives, fostering continuous improvement in products and services.
Establish and uphold top-tier research and analytics standards for NIQ solutions, ensuring the quality, accuracy, and reliability of data and insights. Streamline end-to-end productization processes for research and analytics offerings, optimizing workflows for heightened speed and productivity.
Proficiently develop strategic plans and processes for the rollout, monitoring, and management of standard implementations, ensuring organizational alignment and consistency. Collaborate effectively with management and deployment teams, spearheading communication and implementation efforts to promptly resolve issues.
Engage with the global training team to prepare comprehensive agendas and train commercial and operational associates on new standards, providing valuable feedback and support.
Business Development, Leadership & Management: As Project Director, I pioneered the Telecom Practice Vertical for TNS Mumbai, fostering its growth into a robust 12-member team that generated an impressive revenue within a span of four years. In my role, I adeptly managed client relations with major players such as Idea Cellular and Vodafone, championing excellence in customer experience and extracting valuable customer insights to inform strategic planning.
During this tenure, I spearheaded two of the largest continuous tracking studies in Market Research history. The Brand Tracking initiative, conducted fortnightly, featured an annual sample of 140, 000 people representing over 120 cities across urban and rural areas. Additionally, I managed the quarterly Customer Experience study, covering a substantial sample size of over 50, 000.
Our team's exemplary performance was recognized with the prestigious Best Client Servicing Team award for TNS India in 2009, a testament to our commitment to excellence in client relations and service delivery.
Team Building & Management: In my initial post-university role, I took on the responsibility of overseeing a team comprising up to 50 freelance supervisors and interviewers. This encompassed crucial aspects such as recruitment and training. Simultaneously, I managed a multifaceted caseload of research projects, involving tasks such as sampling, field briefing, and active participation in their execution.
PhD in Management (Practice Track): Pursuing