Swathi Ravindran

Roles and Responsibilities:
• Engage with the Marketing Manager to understand strategy, priorities and campaign execution needs
• Translate those to an actionable set of activities which they will manage across the various stakeholders involved in campaign execution, this includes both execution of new campaigns as well as optimization of existing campaigns.
• Responsible for the design, quality assurance (QA), execution, maintenance, and reporting for automated marketing programs and email distribution within the marketing automation platform
• Provide operational support to the Marketing Manager, in the development and execution of multi-channel, and nurturing campaigns to enable significant demand generation pipeline expansion and accelerated revenue growth.
• Execute and optimize audience segmentation for campaigns within the automation platform, based on contact attributes and digital behaviours.
• Set up and make available all global campaigns for use in all regions and countries, working with regional teams, as needed for local deployment
• Monitor and report on effectiveness metrics related to tactics and programs
• Work with Field Marketing and Hub-Based Sales (Inside Sales) teams to understand requirements for lead quality and volumes.
• Assist with data enrichment activities as needed.
• Market Development Fund Support to ME, Turkey and Russia Channel Partners and Distributors - with plan submission, reviewing of plans and communicating the approved plan to respective partners. Training and assisting the Resellers/Distributors with Partner Center platform and its Marketing Concierge services to help partners with managing fund requests and reporting ROI after the completion of marketing activities within the timelines to get through the MDF Gate.

• Assisting the sales team, focusing mostly on managing schedules and the distribution of any sales documentation.
• Preparation and then follow up on sales quotations made for clients, negotiating terms with the client at a cost best suited for them.
• Efficiently respond to any online, phone or fax queries in a calm and friendly manner.
• Liaising between other departments and the client to provide the service most suitable to the client’s needs, cost and time restraints.
• Efficiently maintained healthy client relationships, corporate and individual clients
• Maintaining customer database and ensured it has been always sanitized and updated.
• Preparing marketing reports by collecting, analyzing, and summarizing sales data.
• Keeping promotional materials ready by coordinating requirements with graphics department; placing orders; and dispatching it to dealers.

• Engaging on creating marketing plans in conjunction with Business Manager / Product Executive.
• Preparation and tracking of marketing budgets and co-op funds.
• Preparation and communicating electronic direct mailers, monthly newsletters, product updates to channel partners
• Communicating with vendors on various trade show participation, sponsorship and communicating the same to channel.
• Communicating to the channel on various promotions and incentive program based on engagement with the Product Executive and Business Managers.
• Tracking and communicating progress of promotions and incentive schemes.
• Tracking of leads generated through various communication / marketing activities.
• Creation and driving of PR materials
• Preparing and submitting documentation for vendor approvals. Submit claims and ensure claim approvals are achieved.
• Monthly book of accounts to be tallied with internal finance team on activities conducted, expenses incurred and claims received.
• Coordinating hotel bookings / conference rooms for fast tracks, trainings and various marketing activities and ensure maximum optimization.
• To liaise with the third party for marketing support material and to ensure that material produced is of the right quality and price.
• Ensuring that the website is constantly updated.
• Provides assistance, information, or other support to all key customers, to build or maintain relationships with them.
• Database management - Working closely with the telemarketing team, product executive, sales team to ensure that the database is always sanitized and updated.
• Telemarketing for events / marketing activities.
• Possess creative ability to structure marketing that deliver ROI

• Plan, organize, and prioritize own workload so that all tasks are completed accurately and on time.
• Answer, screen and transfer inbound phone calls promptly and use good judgment to prioritize the distribution of messages in a timely manner.
• Perform general clerical duties to include but not limited to: photocopying, faxing, mail distribution and filing.
• Maintain electronic and hard copy filing system
• Resolve administrative problems and inquiries
• Prepare and modify documents including correspondence, reports, drafts, memos and emails
• Schedule and coordinate meetings, appointments and travel arrangements for managers or supervisors
• Prepare agendas for meetings and prepare schedules
• Prepare meeting materials and assist with the development of PowerPoint presentations.
• Record, compile, transcribe and distribute minutes of meetings
• Open, sort and distribute incoming correspondence
• Maintain office supply inventories
• Coordinate maintenance of office equipment
• Coordinate and maintain records for staff, telephones, parking and petty cash
• Perform all other related duties as assigned.