SBU Head - Cyber Fraud Management
IT Matrix
Total years of experience :19 years, 0 Months
To conduct the affairs and activities of the corporation in such a manner as to assure continuing growth and profitability with fair and harmonious relationships within the corporate organization.
Responsible for directing, administering, and coordinating the internal operational activities of the organization in accordance with policies, goals, and objectives of the agency.
Leads and directs the following functions and/or business units: operations, human resources, information systems, traffic, new business coordination, and agency promotion and communication.
I was responsible for advising the client on day-to-day management of cross platform advertising campaigns and its tactical execution. I was an integral part of a cross-functional team, executing the client's business needs and seek opportunities to organically grow the account. Lead the internal team (Planning, Account Management, Production, Media) in understanding the client’s business goals, requirements, and current marketing plans. Worked with the clients and internal teams to develop campaigns and approaches to help the client engage its audience. I was also responsible for working on client brief and with the creative teams to bring program ideas to life along with growing existing business through identification of and pursuit of new opportunities.
Being the account manager I was leading the agency’s ideas presentation, ensuring the ideas remain faithful to the brief and that it is kept within the time frame and budget.
Another important task was to design the brief; a well targeted brief can be the making of a great campaign. I was also responsible for client budgets, for managing the work of account executives and performing a range of related administrative functions.
I was responsible for creating pre sales documents, marketing materials (print and online advertising), writing technology articles along with conducting technology seminars and product launches.
It was my first job, so more of learning than execution. I was working with Account Director on different projects which included Launch of a Lahore’s 1st Super Store, launch of a international Brand of automobile and launch of a International electronic product.