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Syed Amin Hussain, Marketing Business Assistant

Syed Amin Hussain

Marketing Business Assistant·FormExp,

Saudi Arabia

Bachelor's degree, Computer Science

Work experience

Total years of experience: 8 years, 1 months

Marketing Business Assistant

September 2025 - April 2026

FormExp,

Riyadh, Saudi Arabia

September 2025 - April 2026

Handled 3 client accounts with Transsion Group, followed up on leads on time, and cut response time by 30%.
Ran digital marketing campaigns on 2+ channels and prepared reports everytwo weeks to help the team
decide where to spend the budget.
Assisted in preparing 5+ client proposals and market research reports to bring in new business.
Company industry:
Marketing
Job role:
Sales

Assistant Digital Marketing Manager

April 2023 - July 2025

Unilever - Saudi Arabia

Riyadh, Saudi Arabia

April 2023 - July 2025

Managed regional digital campaigns for Unilever brands, achieving a 28% increase in online engagement and 20% growth in regional sales leads within 6 months.
Optimized SEO and paid media strategies tailored to the Middle East market.
Analyzed campaign performance and delivered detailed KPI reports to leadership.
Company industry:
Dairy Production
Job role:
Sales

Assistant Digital Marketing Manager

April 2023 - July 2025

Unilever,

Riyadh, Saudi Arabia

April 2023 - July 2025

Managing regional digital campaigns for multiple Unilever brands targeting the Middle East audience.
Planned and executed paid ad strategies that improved brand visibilityand sales leads.
Optimized Google Ads, Meta Ads, and SEO strategies to increasewebsite traffic and conversions.
Monitored marketing KPIs and prepared performance reports for leadership review.
Coordinated with creative and sales teams to align marketing campaigns with companygoals.
Key Achievement:
Achieved a 28% increase in online engagement and 20% growth in regional sales leads within six months.
Company industry:
FMCG
Job role:
Marketing and PR

Assistant Digital Marketing Manager

April 2023 - July 2025

Unilever KSA,

Jeddah, Saudi Arabia •Hybrid

April 2023 - July 2025

Managed SAR 100K+ monthly ad budgets across 4+ Unilever brands, improving ROAS by 30% and reducing
CPA by 25% within 6 months.
Reduced cost-per-acquisition by 25% through rigorous A/B testing, audience segmentation, and creative
optimization.
Improved organic traffic by 40% through technical SEO audits, on-page optimization, and keyword strategy.
Tracked 8+ campaign KPIs monthly, enabling data-driven decisions that improved budget efficiency by 20%.
Collaborated with 3 cross-functional teams, reducing campaign approval timelines by 20% and improving
launch speed.
★ Achieved a 28% enhancement in online engagement and 20% growth in regional sales leads within 6
months.
Company industry:
FMCG
Job role:
Marketing and PR

Digital Marketing Specialist

April 2021 - March 2023

Rama Clinics

Riyadh, Saudi Arabia

April 2021 - March 2023

Oversaw Google Ads and Meta campaigns for medical devices and wellness services, generating 20, 000+ qualified leads and reducing cost per lead by 18%.
Optimized website and landing pages for SEO, improving organic patient inquiries.
Monitored campaign performance and delivered monthly reports to management
Company industry:
Medical & Healthcare Equipment

Digital Marketing Specialist

April 2021 - March 2023

Rama Clinics,

Riyadh, Saudi Arabia

April 2021 - March 2023

Managed 5+ service campaigns, generating 20, 000+ qualified leads while reducing CPL by18%.
Optimized 5+ landing pages, increasing form submissions by 35% and reducing bounce rate by 50%.
Enhanced conversion rates by 22% through monthly performance analysis and budget reallocation.
Produced 20+ ad creatives monthly, increasing engagement rates by 25%.
★ Generated 20, 000+ qualified leads and reduced cost-per-lead by 18% through systematic campaign
optimization.
Company industry:
Medical Clinic
Job role:
Marketing and PR

Digital Marketing Manager

October 2019 - February 2021

Medizhen Pvt. Ltd,

Karachi, Pakistan

October 2019 - February 2021

Led digital campaigns for medical devices, resulting in a 35% increase in product inquiries and 20% growth in B2B sales with email marketing and customized content.
Oversaw email campaigns and client outreach for product awareness.
Managing design and content for company catalogs and B2B presentations
Company industry:
Medical & Healthcare Equipment
Job role:
Marketing and PR

Digital Marketing & Business Analyst

October 2019 - February 2021

Medizhen Pvt. Ltd,

Karachi, Pakistan

October 2019 - February 2021

Planned and executed B2B digital marketing campaigns for medical device clients for lead generation and
brand awareness.
Executed campaigns for 3, 000+ contacts, achieving open rates 15% above industry average.
Analyzed 8+ competitor brands quarterly, identifying gaps that contributed to 20% sales growth.
Created 10+ product catalogs and presentations, supporting a 35% increase in product inquiries.
★ Increased product inquiries by 35% and achieved 20% B2B sales growth through targeted digital strategies.
Company industry:
Medical & Healthcare Equipment

Social Media Marketing Manager

February 2018 - September 2019

Consultant Abroad Services PVT. LTD,

Karachi, Pakistan

February 2018 - September 2019

Managed social media campaigns that generated 1, 200+ qualified student leads and improved page engagement by 60% within 8 months.
Produced creative content and student testimonials for Facebook, Instagram, and LinkedIn.
Executed paid ads and measured lead generation via tracking tools.
Company industry:
Business Consultancy Services
Job role:
Consulting

Social Media Marketing Specialist

February 2018 - September 2019

CAS Pvt. Ltd,

Karachi, Pakistan •Remote

February 2018 - September 2019

Grew social media engagement by 60% and increased followers by 40% in 8 months.
Managed PKR 150K monthly ad budgets, generating 1, 200+ qualified student leads at 15% below target CPL.
Produced 50+ video testimonials and reels, increasing enrollment inquiries by 30%.
★ Provided 1, 200+ qualified student leads and improved page engagement by 60% within 8 months.
Company industry:
IT Services
Job role:
Marketing and PR

Education

Shah Abdul Latif University

January 2021

January 2021

Bachelor's degree, Computer Science

Pakistan

PIAIC

January 2020

January 2020

Diploma, Artificial Intelligence

Pakistan

Aptech Institute of Technology

January 2020

January 2020

Higher diploma, Software Engineering

Pakistan

Skills

SEO
Expert
SEO
Expert
B2C marketing
Expert
B2C marketing
Expert
B2B eCommerce
Expert
B2B eCommerce
Expert
Social Media Marketing
Expert
Social Media Marketing
Expert
Digital Marketing
Expert
Digital Marketing
Expert
MARKETING
Intermediate
MARKETING
Intermediate
Social Media Marketing
Expert
Social Media Marketing
Expert
SEO
Expert
SEO
Expert
SEM
Expert
SEM
Expert
Business Analyst
Intermediate
Business Analyst
Intermediate
Ecommerce
Expert
Ecommerce
Expert
Digital Marketing
Expert
Digital Marketing
Expert
B2C marketing
Expert
B2C marketing
Expert
B2B eCommerce
Expert
B2B eCommerce
Expert
A B TESTING
Intermediate
A B TESTING
Intermediate
AUDIENCE SEGMENTATION
Intermediate
AUDIENCE SEGMENTATION
Intermediate
BUSINESS TO BUSINESS
Intermediate
BUSINESS TO BUSINESS
Intermediate
LEADERSHIP
Intermediate
LEADERSHIP
Intermediate
MARKET RESEARCH
Intermediate
MARKET RESEARCH
Intermediate
METADATA
Intermediate
METADATA
Intermediate
ORGANIC SEARCH
Intermediate
ORGANIC SEARCH
Intermediate
ADVERTISEMENT
Intermediate
ADVERTISEMENT
Intermediate
BRANDING
Intermediate
BRANDING
Intermediate
EMAIL MARKETING
Intermediate
EMAIL MARKETING
Intermediate
GOOGLE ADS
Intermediate
GOOGLE ADS
Intermediate
PERFORMANCE ANALYTICS
Intermediate
PERFORMANCE ANALYTICS
Intermediate
SEARCH ENGINE OPTIMIZATION
Intermediate
SEARCH ENGINE OPTIMIZATION
Intermediate
Social Media
Expert
Social Media
Expert
Graphic Design
Intermediate
Graphic Design
Intermediate
Customer Service
Intermediate
Customer Service
Intermediate
Google Adwords
Expert
Google Adwords
Expert
Sales
Intermediate
Sales
Intermediate
Management
Intermediate
Management
Intermediate

Social profiles

Languages

English

Expert

Urdu

Native Speaker

Hindi

Expert

Arabic

Beginner

Training and Certifications

Certifications
Digital Marketing
Video Editing
Graphic Design
SEO
Clean, Transform, and Load Data in Power BI
Data Analysis
Copilot in Power BI
Business Email Writing
Digital Marketing
Power BI Model Framework
Social Media Marketing
Creative Writing
Affiliate Marketing
in Power BI
Building with Power BI
Copilot in Power BI
Business Email
Digital Marketing
Power BI Model Framework
Social Medial Marketing

Hobbies and interests

Traveling