Digital Marketing Head
Kualitatem (PVT) LTD.
Total des années d'expérience :15 years, 4 Mois
Working in an award winning company is really good. At Kualitatem I am doing lots of new things. Plus, the my output and achievements are mentioned below according to my date of joining in this company. :)
Responsibilities:
• Develop SEO/SEM/SMO strategies, and implement and monitor campaigns.
• Perform site analysis, keyword research and mapping, and assess link building opportunities.
• Perform competitor SEO research.
• Based on analysis, results and client feedback, continually improve and modify strategies to optimize effectiveness.
• Prepare analytics and ranking reports and present to clients and management.
• Nurture client relationships and develop relationships with new clients.
• Maintain maximum effectiveness while adhering to strict deadlines and budgets.
• Keep up-to-date with constantly changing technological and search engine trends, algorithms and ranking factors.
Achievements:
• Developed and managed a campaign that resulted in doubling of organic web traffic for a major clothing retailer, leading to a 120% rise in online sales.
• Helped to re-optimise several large client websites in the wake of Google Panda.
Set challenging objectives and drive profitable customer acquisition through a team of SEO experts. Align to HDP rigorous expectations in development of the 3-months search strategy; devise million dollar sales forecasts and oversee budget. Conceptualize and present frameworks that focus on search tactics, landing page test plans, and learning/best practices; educate cross-functional partners on search and drive synergies.
• Launch and direct online marketing campaigns to increase organic search traffic that reach out to a targeted audience unaware of products after careful planning, analysis and execution.
• Provide SEO expertise to the business development team including the assessment of prospective clients,
documentation, deck preparation and in-person presentations
• Develop competitive analysis reports, analyze data and forecasts of accounts
• Create and maintain SEO Best Practices for link building, site infrastructure and keyword research
• Manage ongoing daily relationships with Fortune 500 national clients offering guidance and consulting.
• Developed online relationships with other sites for link building purposes.
• Lead strategy sessions with internal staff and direct efforts of any partnering SEO services.
• Setup tracking, advanced segments, funnels and custom reporting within Google Analytics.
• Develop comprehensive site analysis and technical server side recommendations.
• Directed 30+ new clients to the company via search engines in less than a month’s time.
• Create and Execute Web Marketing PPC Campaigns to promote products using Google Adwords, Microsoft AdCenter, Social Media and other web marketing tools.
• Govern Web Analytics for entire enterprise.
• Setup Goals, Funnels, tracking codes and construct segmented reports to entire organization to accurately gauge web projects, campaigns and processes.
• Maximized improvements by strategically merging campaigns into one large holistic campaign and boosted ROI to 80%.
Exceeded challenging objectives by devising and employing high-impact strategies and tactics, including contextual and site targeting, keyword researching and restructuring, in management of paid search marketing campaigns for product promotion. Managed search engine optimization, including URL, content, and on-page optimization, for company’s main revenue generating product, Stealthgenie, a cell phone monitoring application.
• Pushed organic search engine visibility for StealthGenie.com by 600% in 2011; increased targeted keywords ranked in the "top four" positions from 0% to 100%, i.e, from zero ranking to the top 5 positions in search results.
• Performed keyword research and keyword mapping for each page.
• Optimized content for website, blog, guest postings, and press releases based on keyword strategy.
• Implemented internal and external link building strategy for organization.
• Utilized Google Analytics to maximize awareness of site usage.
• Developed online relationships with other sites for link building purposes.
• Launched long term social media marketing campaign.
StealthGenie
http://stealthgenie.com
Main keywords:
• Cell phone spying
• Mobile spy
• Android monitoring
• iPhone spy
• Blackberry spy
• Employee monitoring software/app
• Parental monitoring
• Cell phone tracker
Implemented and maintained a multitude of corporate sites for the company as a junior resource including e-commerce and brand awareness sites. Services provided included:
• keyword mapping strategy
• Site structure technical analysis
• On-page analysis
• Link building
• Google webmaster Tools
• measuring results
Implemented and maintained a multitude of corporate sites for the company as a junior resource including e-commerce and brand awareness sites. Services provided included:
• keyword mapping strategy
• site structure technical analysis
• on-page analysis
• link building
• measuring results