Digital Marketing Specialist
Emirates Healthcare Group
Total years of experience :17 years, 10 Months
• Social Media Management: Managing social media lead generation campaigns for the hospital on Facebook, Twitter, Instagram & LinkedIn
• Google AdWords Management: Developing Google Ad campaign for the hospital doctors an departments an generating leads/enquires.
• SEO: On-page, off-page optimization, Keyword research, content optimization, internal linking architecture.
• Google Analytics & Google Webmaster central accounts management.
• Local SEO, Online reputation management, Lead generation
• Responsible for managing social media campaigns for the websites. Have extensive experience in posting engaging posts to increase likes and engagement on Facebook, Twitter, Instagram etc.
• PPC: Responsible for developing effective PPC advertising campaigns
• SEO: Responsible for managing SEO campaigns for the website by doing on-page, off-page optimization, Keyword research, content optimization, internal linking architecture.
• Advertising: Hands on experience in handling advertising networks such as Google Ads, Twiter Ads, Facebook Ads, Instagram Ads. Etc.
• Google Analytics & Google Webmaster central accounts management.
• Local SEO, Online reputation management, Lead generation
• Responsible for driving net new revenue through Google AdWords, SEO & Social media channels.
• Conducting keyword research and writing ad copies.
• Working with large data sets in excel and uploading data for ads using AdWords editor tool.
• Ensuring that all Google AdWords and Bing Ads campaigns are optimized to bring highly targeted traffic to our clients’ online stores while also ensuring a very strong ROI for every client’s marketing budget
• Researching and finding out keywords that are closely related to what advertiser wants to promote.
• Communicating with clients and answering their queries related to various schemes available for online advertising.
• Providing strategic planning and approach for managing and developing advertising campaigns for the US market clients.
• Conducting one-on-one meetings review with the team, outline and reach company goals and objectives
• Training and coaching individuals to improve sales skills and product knowledge on Google AdWords.
• Developing SEO structure of a new website.
• Google Analytics and Webmaster Central account management.
• Optimizing all site components such as site architecture, page titles & descriptions, landing pages, etc.
• Measuring performance of various sections of the website and marketing promotions through rigorous quantitative analysis and A/B testing.
• Preparing daily, weekly, and monthly standardized reports and will also be challenged with additional in-depth analysis of specific sections of the website as needed.
• Daily management of paid search marketing campaigns utilizing Google AdWords, Yahoo Sponsored Search and MSN Ad Center.
• Keyword research, bid management and testing, matches type testing, and account structure management.
• Tracking campaign performance daily, weekly and monthly. Run monthly reports for clients and write analysis and recommendations.
• Making recommendations for landing page tests and assisting in the set up of a/b split and multivariate tests.
• Web 2.0 marketing: Creating blog pages in web 2.0 sites for publishing or sharing content to get inbound links.
• Coordinating with Clients and handling a team of 3 members.
• Accomplishing Search Traffic Targets given by clients.
• On page optimization. For keyword analysis, internal linking structure, Meta tag optimization etc.
• Off page optimization such as submissions in search engines, directories, press releases sites, social bookmarking submissions, classified submissions, link exchanges, blog commenting, Article submissions and forum postings.
• Maintaining health of the website by fixing broken links.
Webhosting manager, seo
• Keyword research by using Google keyword planner, word tracker & advanced web ranking tool
• On page optimization: Meta tags, header tags, content optimization, internal linking architecture, xml sitemaps generation etc.)
• Off page optimization: Article submissions, Press releases submissions, forum postings, blog commenting
• SEO Audit to identify and report SEO issues with the websites.