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Syed Sahil Abbas, Performance Marketing Specialist

Syed Sahil Abbas

Performance Marketing Specialist·Perfect Digital Solution

United Arab Emirates

Master's degree, MBA in Marketing & Information Technology

Work experience

Total years of experience: 8 years, 1 months

Performance Marketing Specialist

July 2019 - Present

Perfect Digital Solution

Noida, India

July 2019 - Present

• Planned and executed integrated performance marketing campaigns, driving 70% growth in brand
awareness.
• Increased ROI by 40% through data-driven optimization using Google Analytics and Google Ads.
• Boosted social media engagement by 80%, implementing targeted content strategies and paid
campaigns.
• Secured 15+ PR coverages in leading publications, enhancing brand credibility and visibility.
• Conducted market research & audience analysis, optimizing targeting and campaign messaging.
• Managed CRM and email marketing campaigns via HubSpot and Mailchimp, improving open
rates by 25%.

Company industry:
IT Services

SEO Executive

July 2016 - August 2017

Irvine Infocom Pvt. Ltd.

Noida, India

July 2016 - August 2017

• Executed SEO strategies that increased organic conversions by 30%.
• Managed Google Ads and paid social media campaigns, optimizing ad spend and improving CTR.
• Developed and monitored email campaigns, improving engagement and customer retention.
• Collaborated with creative teams to deliver compelling content for ads, blogs, and landing pages.
• Analysed performance metrics to refine campaigns and boost customer acquisition.

Company industry:
IT Services
Job role:
Information Technology

Education

Rabindranath Tagore University

May 2019

May 2019

Master's degree, MBA in Marketing & Information Technology

India

GPA (percentage): 76%

GPA (percentage): 76%

Dr. CV Raman University, Bilaspur

May 2016

May 2016

Bachelor's degree, B.B.A

India

GPA (percentage): 68%

GPA (percentage): 68%

St. Joseph Inter College

April 2013

April 2013

High school or equivalent, P.C.M

India

St. Xavier's High School

April 2011

April 2011

High school or equivalent, P.C.M

India

Skills

Email Marketing
Expert
Email Marketing
Expert
Digital Marketing
Expert
Digital Marketing
Expert
Campaign Strategy
Expert
Campaign Strategy
Expert
Social Media Marketing
Expert
Social Media Marketing
Expert
SEO
Expert
SEO
Expert
Marketing Analytics
Expert
Marketing Analytics
Expert
Ad Operations
Expert
Ad Operations
Expert
Campaign Management
Expert
Campaign Management
Expert
Campaign Strategy
Expert
Campaign Strategy
Expert
Social Media Marketing
Expert
Social Media Marketing
Expert
Performance Management
Expert
Performance Management
Expert
DIGITAL MARKETING
Intermediate
DIGITAL MARKETING
Intermediate
PAY PER CLICK
Intermediate
PAY PER CLICK
Intermediate
SEARCH ENGINE OPTIMIZATION
Expert
SEARCH ENGINE OPTIMIZATION
Expert
MARKETING
Intermediate
MARKETING
Intermediate
ANALYTICS
Intermediate
ANALYTICS
Intermediate
SOCIAL MEDIA ADVERTISING
Expert
SOCIAL MEDIA ADVERTISING
Expert
SOCIAL MEDIA
Intermediate
SOCIAL MEDIA
Intermediate
BRAND AWARENESS
Intermediate
BRAND AWARENESS
Intermediate
GOOGLE ADS
Intermediate
GOOGLE ADS
Intermediate
ADVERTISEMENT
Intermediate
ADVERTISEMENT
Intermediate
Brand Strategy
Expert
Brand Strategy
Expert
Project Management
Expert
Project Management
Expert
SEO
Expert
SEO
Expert
Google Analytics
Expert
Google Analytics
Expert
SEM
Intermediate
SEM
Intermediate
Sales
Intermediate
Sales
Intermediate
Google Adwords
Expert
Google Adwords
Expert
Graphic Design
Intermediate
Graphic Design
Intermediate
Microsoft Office
Expert
Microsoft Office
Expert

Social profiles

Personal Website
Personal Website
sahilabbas.com

Languages

English
Expert
Hindi
Native Speaker

Training and Certifications

Certifications
Adwords Search Certification
Jan 2017

Hobbies

  • Cricket