Marketing Team
Tim Hortons - Apparel Group - United Arab Emirates
Total years of experience :17 years, 0 Months
Marketing Management
• Responsible to develop and implement the long and short-term marketing strategies of the brands assigned.
• Responsible for campaigns for existing and new stores, building and maintaining media relationships, and ensuring effective communications with agencies in all markets.
• Conduct competitor analysis by keeping abreast of market trends and competitor moves and identifying prospective clients from various sectors and generating business from the existing.
• Adept in handling all the store operations detailed market analysis, range and product selections, marketing, and client servicing.
• Identify current market trends, gather competitor’s data, and identify consumer insights to increase brand penetration and brand loyalty in the market.
• Responsible for advertising media planning and working with local and national media houses, creative team, researchers, and other media contacts for preparing cost-effective Media plans.
• Working closely with the Senior Management and update with the brand information as well as providing the required artworks/media plans/briefs and understanding region requirements and opportunities.
App management & E-commerce
• Launch of TH GCC app with delivery service in UAE and the first digital loyalty program in the industry
• Launch of innovative services such as curbside and pick-up across KSA and UAE
• Identify customer segments, buying behavior, and preferences through the loyalty program by analyzing their consumption behavior and formulating specific initiatives.
Digital Marketing
• Managed the relationship with all digital agencies including briefing and agency evaluation
• Measure the digital marketing KPIs for all projects in alignment with targets
• Planned, launched & reported on multiple Digital Media campaigns
• Analyze the organic and paid Google Search campaigns
• Successfully drove e-commerce revenue growth by launching a new adaptive website, SEO, marketing database, email marketing and display advertising campaigns.
• Coordinated with suppliers such as web developers to deliver marketing campaigns landing pages, microsites and social media updates
• Identified trends, insights using key reports and tracking’s to analyze data. Actively measured and analyzed the performance of these marketing activities.
• Recommended solutions and implemented action plans to meet annual targets.
• Review P&L on a regular basis and ensure that the Marketing spends are in-line with the forecasts and marketing budgets.
• Maintained healthy relationships with advertising, print, and media industries.
• Conducted in-depth data analysis into campaign performance to drive insights for future campaigns.
• Coordinated with internal teams to ensure smooth campaign launches across all channels and coordinated with photographers and supervised photo shoots.
• Supported brand promotional projects, by utilizing creative assets used for market promotions and also provided support as a copywriter for communication purposes.
• Assisted the Brand Marketing Manager in developing marketing strategy & campaigns. Lead new product launches collaborating with local partners / distributors in accordance with global Brand guidelines
• Trade Marketing - Lead implementation of animations and events across more than 80 POS in 13 countries ensuring all POS elements arrive in each country on time.
• Coordinated & implemented Visual Merchandising strategies and guidelines at different POS, also provided feedback to partners & Retail team by regular store visits
• Adapted marketing strategy to the business needs of each county (MENA & India) while maintaining the luxury brand image and values by regular reviews with Marketing Manager / field visits and through creation of local collateral
• Worked with media team to ensure that digital content & activities support marketing & brand building
• Performed competitor business analysis on a regular basis by monitoring in store competitor support, launches & advertising. Analyzed report on competitor market share, product launches etc.
• Responsible for execution of campaigns on the retailers' store floor resulting in achievement of store’s sales targets. Liaised with distributors / stores, partner brands to ensure the successful cross-promotion on their Marketing channels & Events.
• Used CRM program to analyze and measure Brand loyalty & customer product reviews
• Actively involved in preparation of Presentations in order to provide marketing support on a regular basis also to present plans to the relevant teams & stakeholders
Promotional & Sales Jobs for Various Products & Events:
• P&G Gillette, Dubai
• Paco Rabanne Black XS Perfume Launch, Dubai
• Formula 1 Grand Prix Launch Tour, Abu Dhabi
• BP OIL - Break Oil Test Inspection, Dubai
• Enrique Iglesias concert, Dubai
• Bryan Ferry concert, Dubai
• Involvement in complete organizing activities before, during & end of the events
• Research on artist demand and finalization
• Planning and implementation of various pre event activities
• Coordination with government approvals
• Flight, accommodation & food planning for artist and crew
• Dealing with venue managers on bookings
• Coordination with sponsors on marketing material and complimentary tickets
• Maintenance of security & ushers during the event
• Planning & implementation of VIP artist transportation after the event