Entrepreneur
Milkshake Factory
Total years of experience :18 years, 4 Months
Successfully launched brand “Milkshake Factory in 2018 which expanded to 4
outlet by 2019 in city.
⇨ Effectively evaluated the market potential and target audience for Milkshake
brand.
⇨ Planned and procured raw material, manpower, legal documents, store location
etc.
⇨ Tied up with Online portals like swiggy, Zomato, UberEats and successfully
placed the brand in market with aggressive marketing strategy.
⇨ Developed unique flavours satisfying customer’s taste-buds.
⇨ Handled 6 Stores in Saudi Arabia, 4 in Dammam and 1 each in Riyadh And Jeddah.
⇨ Driving operations, Sales, Administrative and visual Merchandizing activities for all store.
⇨ Preparation and allocating sales target for Stores and daily follow up for achievement.
⇨ Staff recruitment and training for all existing and new stores.
⇨ Preparation and maintenance of legal documents for stores and Sales events.
⇨ Stock distribution to stores and inter store transfers.
⇨ Store Visual merchandize planning for events.
⇨ Looking for any wear and tear of store assets and regular maintenance of electrical and Civil damages.
⇨ Maintaining high store standards customer service to offer customers an ambiance for purchase of expensive items.
⇨ Looking after the purchase for stores and approving petty expenses for all locations.
Job Responsibility:
Currently Handling Splash Aziz Mall with 14500sqf of area and staff strength of 25. Previous stores were Splash Sitteen ( 19500 sqf, 23 staff) & Splash Mandarin (12400 sqf, 19 staffs).
Driving operational, visual and customer service standards in store.
Monitoring and reviewing store performance on a regular daily, weekly and monthly basis..
Maximising sales through effective merchandising and marketing as per company guidelines and high retail merchandise standards (size stickering/cubing, steaming, size-wise/color-wise, style-wise, option-wise and story wise etc.)
On the job training to staff to develop and contribute to sales. HR welfare policies are informed and implemented and same is updated to Management on monthly basis.
Monitoring product availability levels throughout the day and replenish stocks to ensure 100% availability.
Working with the visual team to manage displays within the store on routine basis.
Actively monitoring competitor activity and reporting to management to decide the sales strategy.
Managing the store profit & loss account within budget.
Getting feedback and capturing data from customers and reporting to management on weekly basis.
Significant Contributions
Experienced new store launch in capacity of store manager with completer responsibility of stock take, VM, setting up operating procedure, opening ceremony and routine functions.
Achieved satisfactory (highest) rating for BOE parameter-the biannual corporate retail & financial audit report for the past 2 years continuously.
Initiated the step for morning shift (6am to 9am) opening in Splash Sitteen, during Ramadan in 2015 and seeing its performance management instructed to open all stores in Jeddah to operate in morning immediately.
Conducted in store fashion show only for staff continuously for 4 weeks to create awareness and interest of staff in newly launched season after store closure and same was appreciated by concept manager and recommended by him to use as best practice at national level “I am Landmarker” program.
Planned and organized a point system Shrinkage control plan “What’s your score”; a staff awareness activity comprising of Providing Leads for theft, Catching thieves & catching the staff reservation. The same activity as well was recommended by Concept manager for “I am Landmarker” program.
Performed additional role of administrator at Splash Sitteen during store renovation in Nov 2015 for 3 weeks in 2 phase. Shuffle stock display in half of the store twice to accommodate renovation along with store trading.
Working in close coordination with management to successfully implementing the Store SOPs to maintain the world class retails standard in stores.
Job Responsibility:
Effectively implementing operational, and customer service standards through cashiers & customer service in store.
Reporting maintenance issues to concerned department on daily, weekly and monthly basis and its regular follow-ups.
Maximising cashier productivity by scheduling different combination as per the customer walk-ins.
Deciding on store layouts. And coordinating with different concepts for their concerns pertaining to sales on daily/weekly basis.
Recognising and rewarding best performing cashiers and recognizing.
Ensuring the effective implementation of Shukran (Company’s Loyalty program) for enrolment and its conversion to sales through cashier. Report to HO on weekly basis.
Assessing and procuring the requirements of upcoming sale/sales events for additional petty cash, cashiers, counter helpers, POS materials, security personnel and operational measures in coordination with 4 concepts ie. Splash, Babyshop, Shoemart Lifestyle.
Developing business links within the Mall authorities and external bodies like Govt officials, vendors & suppliers for smother operations.
Monitoring and maintaining store petty expenses for all concepts inside store and its fortnightly submission and timely reimbursement from HO.
Recruiting the right people with the right behaviours in to the right jobs and ensuring they are given access to the right training.
Getting feedback and capturing data from customers and reporting to management weekly.
Significant Contributions
Operated on ORACLE Retail Management Systems and suggested flaws and shortcoming in its implementation stage in 2013 to improve customer experience at PoS and make transaction more secure for Company.
Achieved Second highest rating (96%) in BOE Index 2013 in Centrepoint Al Rajhi throughout western region.
Successfully led operations of 3 branches viz. Centrepoint AlRajhi. Makkah(119K sqf, 65 staff, Aug’ 12 to Nov’ 14), Centrepoint Andalus, Jeddah, KSA (45K sqf, 29 staff, Nov’ 10 to Aug’ 12) & Centrepoint Aliat, Madinah, KSA (98K sqf area, 25 staff, Jul’ 10 to Nov’ 10).
Coordinated and supported operations of 4 different concepts inside the store viz. Splash, Babyshop, Shoemart & Lifestyle in all three location with additional responsibility of Homecentre.
Worked in close coordination with management to successfully implementing the Centrepoint’s SOPs to maintain the similarity among all different stores.
Designed and convinced the top management to do the structural changes in store demography, for the purpose of reducing cost, increasing sales and easing up the mall’s operational effectiveness in Centrepoint Aliat Mall.
Job Responsibility:
Handled a wide array of products viz. dairy products from Sadafco (KSA), Danone Baby Food (France), Abuljadayel Beverages (KSA), Rice from Sachdeva (India), Tomadini Pasta (Italy), Oetker's Cornflakes (Germany), Langanese Honey (Germany) and NEOP Olive Oil (Syria).
Managing day to day activities of sales representatives of direct sales representative as per their area allocations.
Visiting market on regularly to understand the selling patter and stock movement.
Pushing primary and secondary sales.
Weekly reporting to GM about the stock movement
Forecasting sales for next quarter and procuring the demanded stock through supplier and ensure its timely receiving.
Ensuring proper stocking of goods for minimum loss due to handling or expiry.
Pushing agents in other cities to request more stock and do primary sale. Ensuring timely supply as per their consumption
Significant Contributions
Played an instrumental role in taking strategic decisions, for Al Garash Food & Beverage Division, on pricing decision, marketing budget planning, demand forecasting, supply chain management, finance and logistics.
Successfully managed merchandising for all branches; supervised a 62 member staff for all 5 branches in Yemen and 7 agents.
Worked in close coordination with suppliers to decide the annual turnover and supply schedule.
Successfully generated quarterly sales of US$ 2M.
Sustained the market even after 30% price increase during initial stage of my joining by expanding the area of distribution and increasing the number of visit to market.
Significant Contributions
Successfully launched and managed the company brands; designed brand by collecting information from market
Played a key role in increasing Operational & Employee Retention efficiency.
Handled sales of Tea products in UP East region; led a team of 17.
Undertook a detailed Market Analysis on acceptability of products in rural market and urban market.
Developed and implemented a new business strategy to penetrate the market through ATL/BTL activities.
Managed the financial activities and Logistics for Univision Marketing between the distributors & Principal.
Established Univision Brand Shops in different districts in the region.
Achieved monthly sales of approx. Rs. 30 lacs from U.P east region.
Successfully launched and developed the entire U.P east region viz. Lucknow, Allahabad, Varanasi, Faizabad, Kanpur and its suburbs.
Developed 5 Distributors for all the branches for proper distribution service
Job Responsibility:
Opening of current, saving and DEMAT account of local customer through direct selling
Selling Insurance product worth Rs. 1 Lac on monthly basis
Achieving monthly target of 12 CASA. With QAB of Rs. 25000/-
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