Sr. Manager Digital Marketing
SEO PROHUB
Total years of experience :15 years, 4 months
I was working as Sr. Manager Digital Marketing and Heading a brand called www.seoprohub.com where we were providing SEO, PPC & Social Media Marketing services to our clients who were based in US, Canada & UK. I was handling a team of 70 people and ensuring the best services for our clients. www.seoprohub.com brand alone generates around $300, 000 - $350, 000 Monthly revenue to the company through New Requisition and Monthly Recurring module.
We have more than 250 clients who are getting services from us so my job is to make sure that all the resources are performing a right set of marketing which can help our clients to rank organically on Google search results and also gets great brand recognition on Social Media platform which can help them get more business.
• Heading SEO Team to ensure the entire on page, off page, content marketing to be practiced to gain 1st page ranking for our clients website and to help them generate traffic for their website.
• SEO Research, Competitors Analysis and Keyword Research
• On Page SEO Strategy & Implementation
• Off Page SEO Strategy & Implementation
• Link Building Strategy & Implementation
• Content Marketing Strategy & Implementation
• Heading Social Media Marketing Team and ensure each team member’s client get the best organic reach on social media platforms and paid campaign gets a best ROI in their respective industries, whether it’s Local, National or Ecommerce business.
• Design and Execute Social Media Marketing Strategy
• Content & Creative Creation
• Design and Execute Month Social Media Calendar
• Social engagement
• Setup Social Media Campaign (Brand Awareness, Post Boosting, Website traffic, Lead Generation, etc.)
• Heading Client’s PPC Team to ensure the ad campaigns work to generate best ROI return to our clients in their respective industries, whether it’s Local, National or Ecommerce business.
• Manage variety of Google Ads Campaigns (including Search, Display, Local, Remarketing, Video, Shopping Ads).
• Communicate with clients about their needs, products, business goals, and desires to create a profile to use when creating campaigns.
• Test and analyze the performance of PPC campaigns to determine efficiency and effectiveness.
• Manage in-house brand PPC campaign to bring the website traffic for our brand offering Website Design, Mobile Application, Google Advertisement, SEO, and Social Media Marketing.
• Manage Monthly Spending of $800, 000 - $1, 000, 000.
• Manage budget for each client to stay within limits and avoid overspending while also utilizing the budget to the maximum potential to give the client the most for his or her money.
• Ensuring monthly client recurring.
Major responsibility includes.
• Website Designing and Maintain the website
• Taking Care of all Digital Marketing including Social Media, Google Ads(PPC).
• Participating on Fashion shows
• Creating social Media Campaign and monitor it
• Taking care of On Page SEO, Off Page SEO, Google Adwords.
• Measure the tracking using Google Analytical and facebook Pixels.
• User Experience to ensure the less bounce rate.
• Designing New Marketing and Branding Campaign by using all graphics design.
• Marketing Planning and budgeting. • Market Analysis and Research.
SIFONA" is a fashion apparel Brand by Polani Textile. A very renowned name in Pakistan Textile industry. Responsible for the entire Branding and Marketing circle.
Major responsibility includes.
• Taking Care of all Digital Marketing including Social Media, Google Ads.
• Measure the tracking using Google Analytical and facebook Pixels.
• Brand Activation (Offline Branding includes Billboards, Magazine, Media Marketing, Participating on Fashion shows)
• Managing the redesign of the company website.
• Participating on Apparel Exhibition
• User Experience to ensure the less bounce rate.
• Designing New Marketing and Branding Campaign by using all graphics design and 2D animation tool.
• Marketing Planning and budgeting. • Market Analysis and Research.
• Devising strategies to drive online traffic to the company website.
• Plan and execute all web marketing database, email, social media and display advertising campaigns
• Tracking conversion rates and making improvements to the website.
• Developing and managing digital marketing campaigns
• Design, build and maintain our social media presence
• Brainstorm new and creative growth strategies
• Ensuring the ROI Based Marketing Strategy and Planning
Worked as a Sr. Sales and Marketing Executive in www.TradeKey.com (World 2nd Largest International B2B market place) from Jan 2010 to August 2011.
• Provide extensive online business consultancy to the international members and convert them into sales.
• Analyze the exporter needs and give them proper consultancy so they can get the more buyers.
• Responsible to achieve the personal sales target.
• Analyze the market of B2B.
• Make new and potential presentation about TradeKey.com to facilitate the members.
• Reporting to the manager.
Run Numerous Campaign internationally From USA, Canada, Australia & UK such as:
• USA & Canada Time Share Campaign.
• Rogers, Bell Canada and Fido Wireless Cellular Companies.
• Vacation Sales.
• Credit Card Processing Machine.
• Appointment Setting for Solar Panel.
Master's in International Relaton
Got 2nd Division