Team leader
Paytm
Total years of experience :7 years, 2 Months
Roles & responsibilities
• Planning & running ‘Wow Wallet days’ event every month (To execute this event, I create a Wow Wallet page with wallet offers & schedule onsite, offline channel campaigns etc for visibility of event )
• Sending Push & WhatsApp notification of different offers on daily basis for specific targeted customer base & analyze performance for optimization
• Creating the new offers for different cohorts as per the business requirements
• Provided overall direction & allocate tickets on daily basis for the customer service team to resolve and established norms and standards of practice.
• Analyzed performance of all marketing programs regularly to identify the best opportunities for optimization and take necessary actions whenever there is dip in performance
• Scheduling a brainstorming session with internal team on monthly basis to build new strategies & insights for improvising the performance of our offers, reactivating the inactive customers, converting active customers to repeat customers bucket etc
• Coached & gave special training on merchandising for newly onboarded campaign managers
Achievements
• With my insights & previous experience on Push notification, I have improvised the CTR from 0.8% to 1.5%+
• Have increased the impressions of onsite homepage campaigns up to 3x times by regularly refreshing the content, targeting the relevant customer base etc
• Have setup an robust campaign performance tracker to analyze the performance on different channels, offer redemptions etc to plan better for rest of the days in achieving the monthly goals
Roles & responsibilities
• Planning and scheduling monthly Gateway Hero & BTF campaigns for Amazon devices category
• Coordinating with marketing managers & relevant stakeholders for planning the upcoming topical events (This includes gateway Hero, BTF, Push, Emailer, segments, PR, store, GameX & estimation deck for co-sponsors etc)
• Reporting the performance metrics of ongoing topical events & evergreen stores owned by me on weekly basis to marketing manager & relevant stakeholders and taking necessary actions whenever there is a dip in performance
• Merchandising & tracking the performance of zeitgeist events kiosk
• Merchandising the central & homepage gateway campaigns, store & other programs during major sales like Great Indian Festival & Great Freedom Sale etc
(Campaigns like Herofader, Dashbaord, SWM, Deals, Countdown timer, kiosk, MSO, Image shovler etc)
• Coordinating with cross-categories & programs for necessary inputs to scheduled central campaigns during ART & topical events
Achievements
• Executed the Great Indian Festival’2019 & Great Republic Sale’2020 for Amazon devices category (Supporting the team for gateway & store merchandising)
• Successfully launched the new stores “Alexa Devices” & “Smart Home” for better customer experience
• Owned end to end and executed the central team gateway properties for Great Indian Festival’2020, was appreciated by team leaders for flawless and smooth execution.
• Have supported homepage team to successfully experiment & launch Herofader and Dashboard widget
• Owning the Evergreen stores end to end and increased the performance up to 3x YoY (Birthday, Maternity & baby essentials)
• Successfully owned & executed the topical events with gateway performance results improvising by up to 5x YoY, such as Christmas, Pongal, Holi & Rakhi etc
Roles & responsibilities
• Designing the Winch as per customer requirement
• Automating the design process to reduce the design cost
• Standardizing the design process to eliminate the reworks
• Interacting with customers to understand there requirements and planning the
Design as per the in house facility
Roles & responsibilities
• New product development
• Interacting with customer to understand there requirement & preparing necessary design
• Documents
• Getting APQP approval from customer
• Developing quality assurance process for existing manufacturing parts