Syed Farhan Raza, Senior SEO Specialist

Syed Farhan Raza

Senior SEO Specialist

Bayzat

Location
United Arab Emirates - Dubai
Education
High school or equivalent, N/A
Experience
14 years, 2 Months

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Work Experience

Total years of experience :14 years, 2 Months

Senior SEO Specialist at Bayzat
  • United Arab Emirates - Dubai
  • My current job since June 2023

Bayzat is a leading B2B HR Software that benefits companies and employees equally.

About the Company
- B2B SaaS
- Headcount: 350+
- Clients Onboarded: 1000+
- Markets: UAE & KSA
- Founded: 2012

Results
- 4X increase in organic search traffic within 6 months
- 35X increase in organic search traffic of blog within 6 months
- 6X increase in blogpost publishing per month

Job Highlights
- Performed and deployed technical SEO audit
- Hired, trained & managed team of writers
- Built editorial guidelines, content briefs & content SOPs
- Revamped the blog for better engagement and conversions
- Built structured topical map w/ Semantic SEO methodology
- Built an email outreach funnel for white-hat link building

SEO Specialist at Teaching.com
  • United States - San Juan
  • May 2022 to April 2023

Teaching.com builds products that help students, and teachers succeed in classrooms and beyond.

Websites owned by Teaching
- Typing.com
- Reading.com
- NitroType.com
- & others

About the Company
- Company Headcount: 30
- Registered Students: 75M
- Registered Teachers: 1.7M
- Organic Traffic: 30M monthly
- Organic Search Traffic: 5M monthly

About the Role
- SEO Manager
- Full-Time Role
- Reporting to the CEO
- Collaboration w/ Product Managers
- Managing Content Writers

Job Highlights
- Technical SEO Audit (Quarterly)
- Technical SEO Audit Execution with Product Team
- Hire & Manage the Content Team
- Build Content Calendar, Briefs & Outlines
- Track & Report Traffic, Ranking, and Conversions

SEO Specialist at vFairs
  • United States - New Carrollton
  • March 2020 to May 2022

vFairs' enables organizations to conduct virtual, hybrid, and in-person event experiences.

About the Company
- Company Headcount: 250+
- Events Delivered: 6000+
- Event Attendees Served: 50M
- Organic Traffic: 40, 000 monthly

About the Role
- SEO Specialist
- Full Time
- Reporting to the Director of Product Marketing
- Collaboration w/ Content Manager
- Collaboration w/ Web Lead
- Collaboration w/ Product Manager

Job Highlights
- Technical SEO Audit resulted in 170+ tasks
- Technical SEO implemented by leading team of Engineers
- Keyword Research & Topic Ideation
- Thorough Content Briefs & Outlines
- Internal SEO Advocacy & Training
- Cleansed, & Revamped the Blog Section
- Strategic & scalable Internal Linking
- Advance On-Page SEO
- SEO E.A.T Optimization
- Track & Report Ranking, Traffic, & MQLs

SEO Consultant at The World Bank
  • Pakistan - Peshawar
  • January 2018 to January 2020

World Bank provides financial and technical assistance to developing countries around the world.

About the Role
- SEO Consultant & Trainer
- Part-Time Role

Job Highlights
- Developed Curriculum for SEO
- Conducted & Delivered SEO Training
- Trained Graduates: 1300+
- Grant Acquired: $100K
- Traines Earned: $6M (combined)

SEO Manager at SFR Digital
  • Pakistan - Islamabad
  • January 2010 to January 2020

I worked as an SEO Manager & Consultant and helped 100+ companies drive Organic Search Traffic.

Services
- Technical SEO
- Content Production
- Link Building

Industries Served
- Local Services Companies
- SaaS
- Blogs
- E-commerce
- Marketplaces

Major Markets
- United States
- United Arab Emirates
- Germany

Prominent Learnings
- Building & Sustaining SEO Agency
- Selling SEO Services
- Client Reporting
- Hiring & Managing In-House Employees
- Hiring & Managing Freelance Contractors
- Helped to diversify my experience

Education

High school or equivalent, N/A
  • at Fazia Degree College Chaklala
  • June 2007

Specialties & Skills

Email Marketing
Digital Marketing
Link Building
Content Creation
LINK BUILDING
BUSINESS TO BUSINESS
ORGANIC SEARCH
SCALE (MAP)
SEARCH ENGINE OPTIMIZATION
BULLET (SOFTWARE)
IDEATION
KEYWORD RESEARCH
RESEARCH
USER EXPERIENCE DESIGN (UX)

Languages

English
Expert