Assistant Key Account Manager
Saudi Snack Foods - Pepsico
Total years of experience :9 years, 7 Months
1. Primary responsibility is to achieve growth in baseline profits & manage P&L for my Key Accounts & ensure delivery to annual targets with 5% growth.
2. Work with Finance team to dramatically improve channel profitability with multiple tactics by linking support to volume achievement, increase sales contribution of high margin SKUs, diversify beverage portfolio to offer more choice with increased revenues.
3. Leading a team of merchandisers across the Coops channel with an annual sale of Dhs. 2.4 Million per month.
4. Negotiation of annual BDA ensuring a win-win agreement for both parties.
5. Maintain on & off shelf displays of Agthia portfolio across Dubai by coordinating with operations & merchandising team.
6. Build relationships with our partners through managing highest level of service, increasing investments, sharing knowledge & implementing the best on/off shelf practices to gain mutual growth by outlet.
7. Working closely with Head Office Team in order to increase trade plans quarterly and also monthly during mid-month estimates to close volume & sales targets.
8. Creating efficient route plans of the Field merchandising team to ensure productive use of resources & executing monthly off-shelf executions across key accounts like Union Coop, Emirates Coop etc.
9. Implement planograms tailor made to the outlet.
10. Ensure the perfect store KPIs presence in the field to reinforce account strategy & in-store execution and identify market & competitor trends.
11. Facilitate appropriate methods to develop the profitable business and sustainable relationship.
1. Responsible for product-wise annual/monthly sales volumes & value growth to deliver budgeted margins from the Key Accounts.
2. Negotiate composite annual/ product deals with regard to shelf space, merchandising, POS material, In-shop events, promotions, demonstrations and sampling.
3. Be an effective, conduit between company and customers with respect to all aspects of relationships including credit management and resolution of customer complaints and service disputes.
4. Ensure periodic meetings with key customer representatives to calibrate customer expectations, understand competitor plans to proactively prevent impact of competitive action and obtain opportunistic deals.
5. Audit Key Account outlets at frequent intervals to ensure merchandising objectives and contracted deals are being complied with.
6. Periodically review performance of Key Account Executives and merchandisers with the objective of improving performance, analysing opportunities and building greater result orientation.
7. Train and develop Key Account Executives and Merchandisers for improved performance
8. Provide leadership to the sales force and inspire them to superior performance and result delivery
1. Coordinating the entire sales process right from the placement of order till the receipt of payment.
2. Vital link between customers and the company, addressing to each aspect of client servicing.
3. Attending to the entire walk in customers, addressing their inquiries and working out the prices.
4. Collecting leads from various sources which identify prospect.
5. Following up on customers’ requests / complaints; ensure our customer remains satisfied.
6. Achieve sales target & handled business and product development.
7. Tapped new markets to promote products & services with active participation in promotional campaigns.
8. Visiting new clients on a regular basis, noting their enquiries and quoting them price.
9. Involved in periodical stock checking & visual display of items.
10. Do pre & post sales follow ups.
11. Drove efforts in increasing sales profitability through setting up goals.
12. Stayed abreast on market trends and monitored competitors’ activities to define new competitive plans.
13. Streamlining the coordination between production and sales by judiciously assigning priorities to orders, handing over to production and taking follow-up.
14. Handling the arrangement and documentation of export orders 15. Arranging deliveries on a daily basis.
16. Effectively manage time and prioritize responsibilities with a positive attitude and strong interpersonal skills.
17. Ensure that appropriate service is provided to all customers through proper communication & well mannered approach.
18. Carries strong aptitude in selling products through provision of training and has strong skills of closing sales deals to achieve targets.
19. Building and maintaining positive working relationships with clients, suppliers & staff.
20. Prepare & submit MIS Reports to Management on sales activities.
21. Handled cash & prepared and submitted daily cash reports to management. Filed documents; entered different companies’ purchase & sales invoices in different books of accounts.
22. Developed and maintained collaborative relationship with all support departments. Take care of Sales Return issues.
1. Lead a team to achieve the business targets and maximizes the overall profitability.
2. Work closely with internal and external parties to formulate value propositions that fit for customers and market needs.
3. Deal with TIER 1 companies for business and interconnections. 4. Work as a strong negotiator in closing the deals.
5. Manage key accounts and provide after sales services.
6. Able to portray best efficacy in maintaining existing customers with peculiar focus on exploring and reaching more market regions.
7. Strong grip on using web based solutions, CRM portals and forums.
8. Drive the sales performance of the team through the promotion of local and international network services to carriers such as mobile operators, ISP and ETS accounts to support business direction and revenue growth.
9. Ensure the buying/selling of best available voice rates.
Major courses include Micro and Macro economics, Public orientation, Monetary Policy, Fiscal policy, Economics and finance.
Major courses are all commerce and i acquire distinction in five courses that includes Business Maths and Statistics, Business communication, Economic Analysis and Policy, Economic development and Banking and finance.
I acquire distinction in significant courses that includes Chemistry, Biology, Physics and English.
I have shown outstanding performance in my major courses that includes Biology, Physics, Chemistry and Mathematics. I acquired A-one grade in my higher school.