Mansoor Syed

• Leading digital product strategy & customer
experience for LGs MEA operations across multiple
digital touchpoints.
• Successfully managed revenue generation,
exceeding targets for three consecutive years:
> 2022: Achieved 142% of USD 320K+ target
> 2023: Achieved 133% of USD 350K+ target
> 2024: Achieved 130% of USD 370K+ target
> 2025: Achieved 137% of USD 400K+ target
• Delivered results through the creation & management
of high-impact digital products & services including:
> OSM360 dashboard (2024)
> LG.COM annual retainer (since 2017)
> OSM retailer management (since 2017)
> Campaign microsites & O2O integration software
> Automated dashboards & Digital Clinics for MEA
subsidiaries
> E-commerce media integrations with platforms like
Amazon, Noon, & brand website.
• Designed and deployed automated retailer monitoring
system integrating API connectors, asset collection
workflows, and Power BI dashboards, reducing
manual tracking effort by 60% and enabling real-time
brand visibility insights across MEA markets.
• Spearheading cross-functional team of 6 across
regional markets to enhance platform efficiency,
customer experience, & automation at scale.
• Integrated UX and content strategies to support
marketing and product campaigns.

• Directed customer experience programs that
positioned LG UAE as a global engagement leader.
• Boosted user interaction by 50% through
omnichannel content integration.
• Coordinated cross-regional CX strategies with LG HQ
and subsidiaries.

• Developed and managed LGs online presence across
UAE retailers.
• Enhanced product discoverability and online sales
through SEO and UX upgrades.

\[Dubai\]
• Led digital marketing strategy and CX optimization for
Auto mall and Hertz UAE.
• Improved web traffic by 40% and conversions by 20%
via automation and lead funnel enhancements.