Market Research Consultant
3Market Dimensions
Total years of experience :15 years, 10 Months
• Responsible for planning, design, execution, analysis and report writing of North American Qualitative and Quantitative research projects.
• Executed over 25 Projects which included Telephone Surveys, Online Surveys, Focus Groups, In-Depth-Interviews, Shop-Along & Ethnography.
• Provided superior research and service to clients while nurturing relationships.
• Won over 30 Projects by writing impactful & compelling proposals, in response to Request for Proposals (RFPs), for Public & Private North American Firms.
• Conducted qualitative in-depth interviews and Moderated Focus Groups via telephone and Online.
• 120% Target Achievement for 2013 and the Bayer ‘Pride of Performance’ award for designing and launching the ‘Much More Rice (MMR) Program’ which offered product & service bundling.
• Lead Collaboration project with Mars Food, for their Uncle Ben’s Rice Brand, resulting in market expansion & 40% segment sales increase. Success Story replicated in 3 further Mars Foods-Bayer collaborations worldwide.
• Expanded SeedGrowthTM business 10-fold by launching ‘Project Mehf∞z’ which expanded avenues for Business-to-Business Sales & Marketing Promotions.
• Overachieved Sales targets for 2013 and 2014 by ~15% by championing Innovative Marketing Campaigns such as Nativo Challenge, Mobile Puppet Shows, Float Activity, Product Champion Awards & Wheel-of-Fortune Kiosks.
• Established ‘Nativo’ and ‘Hombre’ as the No. 1 Brands in their Segments.
• Represented Bayer Pakistan in Food Chain Conference 2014, Germany; SeedGrowth Conference 2013, China & Rice Future Forum 2013, India.
• Launched ‘Nutragemz’ Dietary Supplement segment in 12 Eastern European Countries; which turned out to be a $400, 000 segment. Success story replicated in North American, Far Eastern and Pakistani markets.
• Developed Marketing literature (in 7 languages), handling a promotional budget of $300, 000+ per annum.
• Conducted successful New Product Development of over 20 sub-brands in over 5 therapeutic areas.
• Increased category topline by 10% by Championing Innovative Above-the-line & Below-the-line campaigns such as FIFA 2010 & UEFA 2012 Soccer World cup campaigns, Children’s Day Campaign & Product Themed giveaways.
• Successfully Spearheaded Herbion.com’s website development, Herbion’s social media presence & Product websites’ promotions.
• Research Projects’ Designing & Proposal Writing for North American markets, winning over 5 governmental and municipal projects.
• Conceived, Designed & Implemented innovative research tools and methods to better cater to the North American Market; such as Online Bulletin Boards, which increase business by 20%.
• Launched Online Survey Division; which went on to become a lucrative segment with 25% contribution in Topline.
• Launched 3 New Biscuit brands - Peanut Pik, Zeera Plus & King.
• 20% sales boost due to Above-the-line & Below-the-Line promotions which aided in strengthening of Lollipop segment, including School Activities and Shop branding.
• Introduced concept of ‘Dip n Lick Lollipop’ for the first time in South Asia, which went onto become a Star product for the company contributing 30% to Topline.
- Overall 2nd position in MBA & MBA-MIS Batch, was awarded a Shield during convocation ‘09.
- Awarded with scholarship from Sir Syed University during study for outstanding grades. - Member of Pakistan Engineering Council (Reg. No. COMP/3045). - Represented Sir Syed University at Quiz-ITIS 2004 & was honored with a certificate. - Performed the duties of Teacher’s Assistant for the courses of Business Applications of Computers and Logic Designing and Switching Theory in Sir Syed University.