Senior Sales Manager (Country Lead Hygiene and Shoes Division)
Henkel
Total years of experience :13 years, 9 Months
- Executes local sales plans (short, mid, long term) in line with SBU strategy to maintain and develop existing / acquire new customers
- Executes customer roadmap and manages / closes respective CRM tool (ACE) growth opportunities
- Executes pricing actions
- Builds and maintains relationships with customers and distributors
- Provides input to Managing Director on customer needs, business trends, competitive situations in territory
- Coordinates with TCS to conduct line trials / (re)solve customer requests and complaints
- Delivers KP OSG and PC % in territory / at defined account
- Develop, align and implement regional marketing plan for Pakistan market.
- Define customer needs and product application to enhance achievements of sales targets
- Customer Management / Distributor Management
- Production promotions & manage marketing events
- Sales forecasting & Market Intelligence
- Contract and Payment Receivable Management
- Coordinate with other functional unit to manage sales activities.
- People Management
- Lead/Develop sales & marketing strategy for designated market to achieve key performance targets.
- Implement sales strategies by providing clear direction to the sales team.
- Manage key accounts, develop long term customer relations.
- Support innovation, new products and customer development plans.
- Develop technical and functional skills to support growth strategies and fulfill customer needs.
- Lead the market research activities to analyze market trends.
- Gather market intelligence from the sales force to deepen market penetration.
- Manage the overall sales process/ activities and coordinate with other departments/functions.
- Efficient overall management of distribution network.
- Provide timely and accurate forecast for better planning.
- Improve commercial results of the product portfolio according the strategies via marketing tools and managing customer base.
- Deliver/participate in sales presentations, road shows, workshops to promote products.
- Provide technical guidance / assistance to customer for product applications, including
optimization, troubleshooting, and training of personnel to enhance pre- and post- sales services.
- Evaluate market trends, new applications of products/technology, the service needs, intelligence on competitors, etc. in order to identify new business opportunities.
- Coordinate with regional development team and lead the process to develop customized solution for market.
- Develop team members by coaching, providing exposure and development opportunities.
- Plan and execute product application and development plan, lead and carry out sales activities to achieve sales targets.
- Research, identify and develop existing and potential customer portfolio.
- Evaluate market trends and conduct market research to develop competitor grid and benchmarking analyses.
- Analyze monthly sales data and propose product planning, revision of strategies, identify business opportunities, pain-points and provide solutions.
Master of Business Administration with Major in Marketing
Master of Science in Polymer Engineering
Chemical Engineering with Specialization in Polymers