SYLVIA RASHID

Can't watch a show or ad without analysing the storytelling, the brand placement, or why that hook worked in the first 3 seconds. Netflix is basically a free masterclass in narrative structure.

Best market research happens over a good flat white , always observing how brands show up in real life, from menu design to Instagram-worthy interiors. Dubai's café scene is basically a masterclass in experiential marketing.

Ideas don't wait for office hours ,always jotting down campaign concepts, hooks, and random creative sparks. Some of the best content strategies started as 2am voice notes.

Genuinely enjoy the art of a good conversation that turns into a partnership , closed 15+ commercial agreements and 30+ sponsorships, and find real energy in building relationships from cold outreach to signed deal.

Comfortable in the room and on the stage ,regularly delivered pitch decks and proposals to senior decision-makers, and was actively involved with the Public Speaking Association at MCC, earning a Certificate of Achievement.

An eye for style that goes beyond scrolling , contributed to Dubai's fashion and events scene through Juniors Fashion Week, blending trend awareness with content strategy and brand storytelling.

Fascinated by how brands build identity and narrative , developed tone-of-voice guidelines, content pillars, and messaging frameworks from scratch, and wrote a Merit-level MBA dissertation on Employer Branding in the Digital Age.

Deeply interested in performance marketing and paid media strategy , certified in PPC Fundamentals, SEO Toolkit, AI-Powered Marketing, and 4 other SEMrush disciplines. Enjoy experimenting with Meta Ads targeting, A/B testing, and optimising campaigns for ROI

Passionate about creating short-form video and visual content , grew a 2,000+ community with 200%+ engagement through Reels, carousels, and trend-driven campaigns. SEMrush Certified in Content Marketing and Social Media Marketing.

Enjoy copywriting, corporate communications, and editorial work , served as the Council Editor on the Rotaract Board of Directors and co-produced the Annual Magazine ASTRA, receiving an Outstanding Contribution Award.