Country Sales Manager
Powerroot-Alicafe
Total years of experience :12 years, 2 Months
Managing Qatar, Kuwait and Bahrain Sales and Operations.
Sales and Marketing strategies
Budget planning and forecast
Laising with Marketing team for the activations to be implemented
Traning. guiding and motivation to the sales team.
coordination with distribution and supply chain for effective stock positioning with distributor and in the trade.
Growth: Sales Executive May'17- Aug'22. Sales Supervisor Sep'22-Jul'23
Brand Portfolio- Sunsilk, Dove, Cream silk, Ponds, Lux, Knorr, OMO, Lux, Lipton, Brooke bond, Comfort, JIF.
Modern Trade Key Account- Lulu Group, Safari Group, Ansar Group, Naseer Bin Khalid Group, and Family Food Center Group.
Managing a team of 20 merchandisers and 4 sales executives that are responsible for all in-store activity i.e. maintaining SOS, OSA, NPDs, Off Shelf Displays, etc.
Managing the successful team of merchandisers across the hypermarket customers in my territory.
Building and maintaining the goodwill of business relationships.
Monitoring closely the GRVs, damages, competitor analysis.
Negotiating sales contracts and marketing strategies.
Increasing sales and distribution of new and existing product portfolios.
Managing budgets and new implementations.
Building and developing strong business relationships with new and existing channels i.e. Instore merchandisers, salesman, supervisor, buyer, Showroom Managers, etc.
Manage SKU rationalization and finalization of minimum base stock for each Key Account Store.
Create and manage budgets covering costs display and promotion costs.
Tracking monthly performance to achieve monthly and yearly targets.
Responsible for Account management viz estimation coordination & fill rates maintenance, promo activation, and promo efficiency analysis and claims management.
Reporting to the Business Manager regarding ordering and renting of all equipment including assistance in all other areas of business operations.
Establishing business plan on quarterly basis, setting and developing strategies and objectives.
Developing pricing strategies based on market segment and geographical area.
Liaise with operations and commercial departments to ensure timely execution of contract and communication of customer requirements.
Conducting regular market visits to check route coverage, competitor activity and continuously search for new opportunities in order to increase sales in the region.
Managing rentals of different equipment through different lenders and managing budgets, targets and commissions.
Managing new leads and existing clients, pitching the expanding range of products.
Responsible for the Sales and Marketing of Ice Cream in Retail Outlet, HORECA Sector and Modern Trade in my assigned territory.
Fostered strong relationships with major supermarket, hypermarket chains.
Managed a range of medium to large retail clients in my region, up-selling and cross-selling as appropriate.
Supervising the performance of distributors to increase primary sales and vice versa devising strategies to maximize secondary sales.
Launches product lines in supermarkets and dedicated circles and enhancing the product visibility by conducting promotional events to achieve required sales turnover.
Identifying new locations for further development of business within territory.
Coordinated the logistics with manufacturing units & warehouses.
Generate Daily/Weekly reports and to ensure that the relevant data are captured to give a clear picture of where we stand in terms of the goals.
Analyzing market and identifying opportunities.
Selling and marketing fire security devices like extinguishers, smoke detectors, fire alarm systems, escape signage, suppression systems etc.
Maintaining detailed database of prospects and customer; documentation of sales calls to facilitate follow ups.
Providing internal training and motivation to the subordinates for the purpose of achieving team sales targets.
Masters of Business Administration[MBA- Marketing anD Finance] from Manav Rachna International University, Faridabad. (2010-12)
➢ Bachelor of Business Administration [BBA] from Jamia Hamdrad University, New Delhi. (2007-10)
➢ Senior Secondary from Cambridge School in 2006.
Secondary Examination from Cambridge School in 2004.