Sales Manager - decorative paints Business Karachi and Quetta
akzonobel
مجموع سنوات الخبرة :12 years, 10 أشهر
• Looking after the decorative paints category in 2 key regions of Pakistan.
• Managing a cumulative average volume of 150, 000 litres per month.
• Managing dealer relations at micro level and designing trade schemes to optimize volumes.
• Leading a team of 11 people including territory managers, sales officers and decorative consultants.
• Reporting to Regional Manager Sindh and Baluchistan.
• Managed an average Volume of 11 million from 7500 traders in 8 towns with 5 distributors.
• Developed distributor and trade programs to enhance brand portfolio saliency and visibility.
• Established Numeric & Visibility drives for trade Universe.
• Handled TPOSM based on area, town and outlet needs.
• Monitoring in store merchandising in 30% of trade Universe.
• Regional leader for Execution of Bond Street, a new and unique initiative introduced in Pakistan.
• Lead a team of 7 Territory Sales Executives and 6 Sales Assistants.
• Area achieved 3 % volume growth in first half of 2014 compared to previous year
• Managed trade programs for a channel which contributed 52% of overall volume.
• Launched the first branded long term wholesale trade program for Philip Morris (Pakistan) Limited in 5 regions covering 1000 top traders and successfully expanded the program to 2500 traders nationally and ultimately 5000 top traders contributing to 70 % of national wholesale volume (budget for program in FY’ 13 was 105 million PKR).
• The program contributed an average of 70% to national wholesale AYV of 11 billion sticks (2013)
• Developed KPIs like OOS, shelf visibility guidelines and brand portfolio numeric for wholesale universe.
• Worked with brand & visibility teams on Long term strategies, new initiatives and trade program budgets nationally.
• Managing trade suppliers in preparation of TPOSM to be deployed nationally.
• Execution of National Mini wholesale and Top Retailers program.
• Agency handling, event management and managing targets versus achievements for traders in programs
• Planning and implementing on field research for a UNIQUE distribution channel to be implemented.(Was made the manager of the channel in May 2012)
• Analyzing trade trends and developing the “Canteen” channel in 3 key regions of Pakistan (Lahore, Faisalabad and Gujranwala)
• Developed the concept and “Hawker Dealer”& “King Wholesalers” for FSF.
I have completed my higher education from SZABIST Karachi (one of the most prestigious universities in Pakistan). I completed my Bachelor's and Master's in business administration in 2012.
Completed my bachelor's in Business administration with a top class cgpa and was amongst the top 5% of batch