Senior Advisor (Contract)
KPMG Saudi Arabia
Total des années d'expérience :16 years, 10 Mois
Client - KAUST (Strategic National Advancement | SNA)
KEY ACHIEVEMENTS
•Successfully handled and managed KAUST participation at (COP-27 | Green Zone)
•Planing the Global Sustainable Development Congress (GSDC) at KAUST by (Times Higher Education)
•Responsible for driving the strategic event planning process, creating clear KPIs and overseeing strategic growth targets
•Governed budgets and risk assessments, delivered world-class marketing, and enhanced digital customer journeys
•Facilitated portfolio expansion, evaluated financial forecasts, and managed resources for awards and conferences
KEY ACHIEVEMENTS
•Spearheaded motorsport events and projects for an evolving start-up business with global operations
•Fully accountable for event proposal development, budgeting, setup, execution, launch and KPI success tracking
•Delivered business-critical operations in a cost-effective manner and ensured adherence with regulations
•Served as a tracks consultant for the Autoville project sponsored by Saudi Conventions and Exhibitions General Authority
KEY ACHIEVEMENTS
•Spearheaded motorsport events and projects for an evolving start-up business with global operations
•Fully accountable for event proposal development, budgeting, setup, execution, launch and KPI success tracking
•Delivered business-critical operations in a cost-effective manner and ensured adherence with regulations
•Served as a tracks consultant for the Autoville project sponsored by Saudi Conventions and Exhibitions General Authority
KEY ACHIEVEMENTS
•Planned and executed both internal and external strategic events focused on brand growth and consumer engagement
•Championed industry-leading presentations, exhibitions, campaigns, seminars, conferences and corporate events
•Governed the entire project and programme lifecycle from proposal through to budgeting, delivery and launch
•Gained recognition from the Olympics Committee for the creation and execution of an original concept/event
Plan and manage G20 cultural program, including hosting of IWG on behalf of Japan. Establish and sustain strong relationships with international and local partners. Administer constantly changing event calendars in coordination with key stakeholders. Remove ambiguities and uncertainties from work through open and efficient communication channels. Empower cross-functional teams for continuous operational excellence.
Formulate and communicate progress reports to key stakeholders for the decision-making process.
• Recognized for completing numerous high-level and complex events on time and within budget.
• Delivered two G20 strategic cultural programs (100+ events) in four consecutive months.
• Drove various initiatives for the global G20 summit across multiple sectors.
• Oversaw a SR 1B budget with a focus on reducing and controlling additional expenses.
• Led a highly skilled team of nine personnel for timely completion of up to four events on daily basis.
• Received certification of appreciation for an outstanding job for G20 Cultural program and activations.
National Housing Company (NHC) logo
Events & Exhibitions ManagerEvents & Exhibitions Manager
National Housing Company (NHC) · Full-timeNational Housing Company (NHC) · Full-time
Jun 2017 - Jul 2019 · 2 yrs 2 mosJun 2017 - Jul 2019 · 2 yrs 2 mos
Riyadh, Riyadh Region, Saudi ArabiaRiyadh, Riyadh Region, Saudi Arabia
Spearheaded all aspects of marketing and events management with an aim achieve bottom-line results. Fostered congenial relationships with internal and external stakeholders. Grew brand and program awareness by steering events for real estate partnerships and referrals team. Ensured timely completion of all tasks by supervising vendors and logistics. Generated progress reports for data-driven decision making. Chaired project governance meetings to discuss progress reports, impeding issues, and corrective strategies. Conducted research for the department and implemented programs for beneficiaries.
• Directed Sakani program (Sales & Marketing Sites), funded by the Ministry of Housing to allocate 280, 000 residential products.
• Captured new business opportunities by representing organization at external events.
• Secured business deals with real estate developers through sales and marketing plans.
• Improved customer exhibition journey and experience by leveraging innovative technologies.
• Achieved all target goals by engaging with Ministry of housing team on all event logistics/plans.
• Credited for maintaining a 100% record in delivering projects on time and within budget.
• Executed b2c 64+ marketing and sales site off-plan projects as well as G2G/G2B 100+ workshops.
Led strategic, operational, and administrative projects with an aim to complete all tasks on time, within budget, and as per standards. Rendered exceptional advisory services to top management, staff, instructors, and end users for seamless workflow. Highlighted gaps and inconsistencies; accordingly, designed various training programs for internal employees. Enforced end-to-end controls for compliance with all SOPs. Established effective communication channels between all team members. Produced detailed reports related to customers’ feedback and staff performance for informed decision making.
• Delivered strategic/operational direction to the organization for attainment of short- and long-term goals.
• Introduced effective and embedded internal reporting structures.
• Implemented best practices for program efficiencies at all levels.
• Ensured maintenance of "Mahara Academy"; aligned practices with health and safety standards
Ensured success of all events by developing and executing complete framework and design plan for the events. Handled legal and financial aspects for all events while promoting new ideas and creative aspects. Mobilized human, financial, and operational resources. Conducted research on the marketing strategies of competitors. Diffused escalated issues related to logistics, transportation, accommodation, catering, uniform, due diligence, and A/V.
• Enhanced multi-skilled competencies of staff via inspirational leadership and training.
• Met all requirements provided by the client in line with company SOPs.
• Discussed and closed contract negotiations on favorable terms.
Operated within the Gulf Taleed Commercial Services entity, empowered 18 supervisors to enhance customer engagement and managed events with Ferrari (Italian luxury sports car manufacturer).
Oversaw the performance of 120 Marshals, identified and delivered staff training needs and improved overall logistics performance through robust team leadership.
Worked with the Red Bull Wings Team, improved brand image, secured new business, led marketing events and supervised high-profile onsite events.
courses: 20+ Professional Certifications | Leadership, Risk Management, Tourism Management, Team Development, Project Management, Negotiation, Audit, Sales, Protocols and Hospitalities, Events and Marketing Top Credentials: Mini-MBA Diploma® | ICALS Leadership | Project Management (PMP
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