Brand Marketing Executive
British American Tobacco
مجموع سنوات الخبرة :10 years, 0 أشهر
• Managed Dunhill’s portfolio successfully across the Middle East Area with a gross margin of £36M and a market investment of £7M.
• Managed different stakeholders at all levels of the organization to successfully launch new product introductions and relaunches.
• Created, developed and executed strategic operational marketing plans and activities for Dunhill.
• Leveraged analytical data & consumer insights to address market gaps and identify growth opportunities which led to the launch of Dunhill Double Capsule range in the Gulf markets with £5M net present value.
• Drove the development of the ideal product and packaging based on Dunhill’s Brand standards.
• Led cross-functional teams including 3rd party agencies to turnaround the business results and achieve 1.5% market share growth despite an initially projected decline of 4.4%.
• Developed and maintained adequate reporting systems by ensuring the availability of high-quality data with a high level of accuracy.
• Automated department reporting templates to reduce monthly reporting time by 8+ hours per market scaling for 13 markets across the Middle East Area.
• Introduced regional processes and supervised the execution across the Middle East markets.
• Developed competitive business scenarios, based on BAT developed market intelligence database.
• Enforced structured methodologies between cross-functional teams to deliver integrated end to end results through enhancing communication & increasing efficiency.
• Developed an accurate demand forecast based on market trends & demand patterns.
• Conducted market and competitor analysis to allow business agility in reacting to market dynamics.
• Contributed to the enhancement of the business development function in Jordan by setting up a strong basis for information intelligence and reporting to support the delivery of the market objectives.