marketing expert
Brand & Communications
Total des années d'expérience :19 years, 4 Mois
• Develop & execute annual marketing & sales action plan for Retail
• Manage products & services e.g. campaign acquisitions/spend, branding, awareness & image
• Work closely with management to develop marketing strategy to enhance reputation
• Manage internal & external communications to ensure proper implementation of cross-departmental projects
• Prepare annual marketing budgets for approval by senior management
• Study & analyze the competitive market for corrective action on running campaigns & to have a close exposure on future actions to ensure & maintain bank’s market positioning
• Ensure maximum favorable media coverage for bank
• Develop & maintain segmented databases of existing client profiles
• Analyze results of promotional campaign & initiate appropriate actions for future campaigns
• Maintain the consistency of branding of all products
• Monitor campaigns, sales activities, acquisition & usage
• Train, coach & manage department staff & conduct annual evaluations & salary reviews
Owner and general manager of a licensed -by ministry of labour- manpower office in Saudi Arabia.
My responsibility has been expanded over marketing products to developing asset products of the bank. Managing product managers to deliver a competitive atmosphere internally and externally with other banks.
Operated all marketing strategies and actions. Marketed the Bank's products and services in terms of campaign acquisitions / spend, branding, awareness and image:
Services:
- Networks - Branches
- Networks - ATMs
- On-line Banking
- Phone Banking
- Mobile Banking
- Self Service Branches
Products:
- Credit Cards
- Home loans
- Personal Loans
- Joint Ventures / subsedaries of Banque Saudi Fransi
Achievements:
Assisted in developing and launched the Networks Sales Action Plan for 2010 and 2011
Launched 7 staff incentive sales campaign with an achievement over budget by 110% (Pelo - Credit Cards - Insurance)
Launched a branding and functional campaigns for Mobile banking
Launched 2 acquisition campaign for Sakan home loans
Launched 7 acquisition campaigns for Credit Cards
Launched 3 branding campaigns for Self service branches
Launched 3 incentive campaigns for staff for selling loans
Branches and networks enhancements visually and operationally
Increased virtual banking clients by 75% from 45% in 2009
Increased mobile banking clients by 40% in 2009
Products awareness in branches awarded by RBG head
Setting a strategy for Delivery Channels in 2009 and meeting its objectives. Successful criteria by the month of August was achieved.
Marketing the Bank's delivery channels (AKA Electronic Banking) in terms of campaign acquisitions, branding, awareness and image:
- Networks - Branches
- Networks - ATMs
- On-line Banking
- Phone Banking
- Mobile Banking
- Self Service Branches
Achievements:
Launched a branding and functional campaigns for Mobile banking
Launched an acquisition campaign for Sakan home loans
Launched 3 acquisition campaigns for Credit Cards
Launched 2 branding campaigns for Self service branches
Launched an incentive campaign for staff for selling loans
Branches and networks enhancements visually and operationally
Increased virtual banking clients by 75% from 45% in 2009
Increased mobile banking clients by 40% in 2009
Products awareness in branches awarded by RBG head
Setting a strategy for Delivery Channels in 2009 and meeting its objectives. Successful criteria by the month of August was achieved.
I worked both in marketing products/sales and delivery channels/virtual banking.
Managed a team to increase usage and aquisition on credit cards and personal loans. Developed the demonstration of electronic banking and created the sales scripts on CRM.
Assisted products marketing managers on cards, loans, services and sales.
part time job, created an interface using flash for guest rooms. and advertisement flyers and posters for events in the hotel.
Developed a template of advertisement for a vast products lines under YMB Group.
Of which was a group of websites carrying 5 different websites and brands of FMCG's. Worked closely with group head on reach strategy and acquisition.
Accredited Bachelors degree in business information technology.
