Riyadh Branch manager ( Sales & Marketing
Trans Peninsula Trading Co. KSA (food equipment division
Total years of experience :18 years, 5 Months
Periodically prepares stock order recommendations for the General Manager
* Prepares the specification of all stock and forward orders being sent to the Principals. Checks order acknowledgement for accuracy
* Manages on-site simulation studies along with respective Sales Engineer and prepares site simulation reports. This will require extensive coordination with the Application/Product Manager of the Principal(s)
* Studies and prepares tenders. This requires apprising the General Manager of any sensitive commercial terms, preparing the technical compliance statements and bid bonds etc. as required
* In conjunction with the General Manager, prepares project based proposals (a project is defined as a project of large magnitude where more than one contractor is bidding)
* Where Area Managers & Sales Managers require pricing assistance (for specially configured products), prepares prices and specifications for such products. This may entail coordination with Principals.
* Periodically prepares comparative analysis between various competitive equipment and provides to sales for their easy reference
* Maintains log of lost sales reports and uses these for developing pricing strategies. Collates other performance reports upon the request of the General Manager
* Participates in all Product and Market Related Specifications (MRS) meeting with principals. The other members of the team include the Area Manager, Sales Manager and Product Support Manager
* Ensures that flash reports provide accurate information and liaisons with inventory / logistics department in case of inconsistencies
* Prepares divisional promotional plan and coordinates with the Marketing Services Manager for the implementation. This includes organizing exhibitions, product launches, customer open house events, road shows etc.
* Communicates with principals on any sales related technical query
* Identifies training requirement for divisional sales
• Develops and executes marketing plans and programs, sets both short and long range objectives, to ensure growth in market share, turnover and gross profits. Draw and modified the blue print as the client required
• Directs and controls the market research function. Draws up yearly or half-yearly market research plan and monitors the progress made in the work. Establishes the “portfolio of marketing information” of the Company. Supervise about the delivery and the equipment installation in the site
• Analyses the sales statistics for his market, according to market segment.
• Directs the market research efforts to analyze competitors’ strengths, price trends, new products availability and the company’s share of the different market segments.
• Keeps himself informed of the general economic situation and economic prospects in the lines which concern him, on the movements of competitors, in the home market, on the movements of competitors, the penetration of foreign products on the national territory and technological development. Based on this information he assesses the Company’s position.
• Develops and implements in coordination with the General Manager and the Accounting Manager, a price strategy for the company’s products based on product costs and competitors prices, with the objective of increasing the sales and profitability of the company.
• Decides on sales promotion actions to be undertaken within the framework of the objectives in view and on ways of measuring the effectiveness of these actions.
• Achievement of monthly sales targets, in total and by category, in line with MFR figures Taking the blue print and modified it as the client need
• Develop commercial relations and rapport with customers, especially in store.
• Manage timely all orders, collections and damage reports Putting the strategies for the sales team and for the branches under my supervision
• Ensure product range distributions is maximized, with rationalization for each customer/ store
• Ensure shelf and warehouse stocks are correctly audited, rotated (FEFO) or in accordance with promotion priority) and that short expiry issues are effectively handled.
• Deliver timely commercial communication at customer/ store level (e.g. new prices, SC/ F&C procedures).
• Space Management.
• Maximize product availability in line with channel and customer plans.
• Store implementation of distribution, merchandising, display and shelf-management plans,
• Assure the proper space for new products listing
planning, developing and implementing PR strategies;
liaising with colleagues and key spokespeople;
liaising with and answering enquiries from media, individuals and other organisations, often via telephone and email;
researching, writing and distributing press releases to targeted media;
collating and analysing media coverage;
writing and editing in-house magazines, case studies, speeches, articles and annual reports;
preparing and supervising the production of publicity brochures, handouts, direct mail leaflets, promotional videos, photographs, films and multimedia programmes;
devising and coordinating photo opportunities;
organising events including press conferences, exhibitions, open days and press tours;
maintaining and updating information on the organisation's website;
sourcing and managing speaking and sponsorship opportunities;
commissioning market research;
fostering community relations through events such as open days and through involvement in community initiatives;
managing the PR aspect of a potential crisis situation.
Brand Image
• Maintaining the Farrow & Ball image to the highest standards.
• Ensuring the Showroom and all displays are neat and tidy at all times.
• Responsibility for stock management and ordering.
• Ensure window and showroom displays are installed in a timely manner to company standards, liaising as necessary with Marketing. Recommend potential advertising venues and marketing strategies to head office/management
• Organise showroom maintenance and refits as needed.
• Reassess stock biannually to minimize distribution costs/ensure customer orders are met as soon as possible.
Customer Service
• To ensure that Farrow and Ball Customers are extended the highest levels of customer service at all times.
• To deal promptly with Customer complaints, liaising with customer services in order to resolve queries.
• To provide accurate advice on colour and suitability.
Sales Targets
• To produce a monthly report covering objectives set, results achieved and sales forecasts. To maximise sales opportunities with retail clients, the trade, designers and the local market.
• To develop and extend the customer account base through local marketing initiatives.
• Work with the Company PR firm as required, actively developing business along three main channels (retail, designer and painter) by creating viable partnerships, sponsorships and showroom/brand exposure opportunities in the local community
• To produce a monthly report covering objectives set, results achieved and sales performance, collating forward indicators. Accurately monitor, analyse and report sales patterns and trends.
Assess local market conditions, identify current and prospective sales opportunities and develop forecasts, financial objectives and business plans for the branch
Develop and implement sales and profitability plans according to account management principles that ensure the development and maintenance of account plans
Direct all operational aspects of the branch to include distribution operations, customer service, human resources, administration and sales in a manner that supports reaching the profitability goals.
Ensure that all areas of work performance or departments are properly staffed and directed
Provide training, coaching, development and motivation to bring out the best in each distribution team member
Take on the responsibility for the orientation of all new employees
Take on the responsibility for evaluation of all employees
Oversee branch financial management
Recommend desirable changes in the policies and goals of the branch and the organization
Assist general manager in developing branch and organizational objectives, and also in formulating policies and budgets
Communicate effectively with other branches and senior managers by sharing information on effective practices, competitive intelligence, business opportunities and needs
Address customer and employee satisfaction issues promptly
• To give the full service of the medic and rescue to who required the help from our duties
• Perform other related duties as required and assigned
The degree[1] is designed to give a broad knowledge of the functional areas of a company, and their interconnection, while also allowing for specialization in a particular area. BBA programs thus expose students to a variety of "core subjects" and allow students to specialize in a specific academic area; see MBA program content. The degree also develops the student's practical managerial skills, communication skills and business decision-making capability. Many programs thus incorporate training and practical experience, in the form of case projects, presentations, internships, industrial visits, and interaction with experts from the industry. The core topics usually comprise: Accounting Business law and Ethics Economics Financial management Human resource management Management Information Systems Marketing Operations management Organizational behavior Quantitative techniques (business statistics, financial mathematics, operations research) strategic management The specializations often include: Accounting Entrepreneurship Finance Real Estate Human Resource Management International Business Information technology Legal management Design Management Management Management information systems Marketing Operations management Supply chain management Public Relations [BBA General educational requirements emphasize humanities and social sciences (history, economics, and literature). Coverage of mathematics is generally business related, and is often limited to "Quantitative Applications for Business" or, alternatively, courses in Calculus for business / Calculus 101, and business statistics / general statistics. [BSBA The BSBA is a variant on the BBA. General educational requirements are relatively Math intensive; further, the general focus may also be more analytic, often allowing for additional quantitative optional coursework. Compare Bachelor of Business Science.