Sales & Operations Manager
Toyland Co
مجموع سنوات الخبرة :6 years, 1 أشهر
Key Achievement: Increase the number of showrooms within an year.
Grand Opening of 2 Showrooms in Jeddah
* Achieve growth and hit sales targets by successfully managing the sales team
* Design and implement a strategic business plan that expands company’s customer base and ensure its strong
presence
* Own recruiting, objectives setting, coaching and performance monitoring of sales representatives
* Build and promote strong, long-lasting customer relationships by partnering with them and understanding their
needs
* Present sales, revenue and expenses reports and realistic forecasts to the management team
* Identify emerging markets and market shifts while being fully aware of new products and competition status
* Responsible for meeting budgetary and sales targets through motivating and developing staff, consistently
achieving and surpassing Key Performance Indicators
* Reporting to the General Manager with responsibility for operational and people (80) management within 8 stores
* Controlling management accounts with attention to essential criteria for net profit, including sales, cash control and
store expenditure
* Monitoring and controlling store compliance in all areas, including customer care, effective planning, staff training
and development, organization and time management
* Supporting management and staff to help create their own successful and productive team and become effective
team leaders
* Maximizing every sales opportunity by promoting the highest standards of customer care and recognizing potential
development and training opportunities
* Communicating daily with Customer Support Centre functions - Buying, Retail, Finance & Distribution - to ensure
effective control and operation of all areas
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* Reviewing and evaluating weekly KPI achievement and producing an end of week spreadsheet
* Supporting and coaching Area Managers to reach their full potential
Key Achievement: Increase the number of outlets by Opening 4 “International Restaurant” Chain in Dubai, Sharjah
& AbuDhabi ( EMIRGAN SUTIS TURKISH CUISINE )
* Achieve growth and hit sales targets by successfully managing the sales team
* Review financial statements, sales or activity reports, or other performance data to measure productivity or goal
achievement or to identify areas needing cost reduction or program improvement.
* Analyze data to inform operational decisions or activities.
* Analyze financial records to improve efficiency.
* Direct and coordinate activities of businesses or departments concerned with the production, pricing, sales, or
distribution of products.
* Direct sales, marketing, or customer service activities.
* Direct organizational operations, projects, or services.
* Direct administrative activities directly related to making products or providing services.
* Direct organizational operations, projects, or services.
* Review staff work schedules and assign specific duties.
* Review staff schedules or work assignments.
* Determine pricing or monetary policies.
* Monitor suppliers to ensure that they efficiently and effectively provide needed goods or services within budgetary
limits.
* Monitor performance of organizational members or partners.
* Direct or coordinate financial or budget activities to fund operations, maximize investments, or increase efficiency.
* Direct financial operations.
* Perform sales floor work, such as greeting or assisting customers, stocking shelves, or taking inventory.
* Establish or implement departmental policies, goals, objectives, or procedures in conjunction with board members,
organization officials, or staff members.
* Implement organizational process or policy changes.
* Develop organizational goals or objectives.
* Develop organizational policies or programs.
* Perform personnel functions such as selection, training, or evaluation.
* Conduct employee training programs.
* Plan or direct activities such as sales promotions that require coordination with other department managers.
* Develop marketing plans or strategies.
* Direct sales, marketing, or customer service activities.
* Develop or implement product-marketing strategies, including advertising campaigns or sales promotions.
* Implement organizational process or policy changes.
* Develop marketing plans or strategies.
* Recommend locations for new facilities or oversee the remodeling or renovating of current facilities.
* Determine resource needs.
* Manage construction activities.
* Recommend organizational process or policy changes.
* Direct non-merchandising departments of businesses, such as advertising or purchasing.
* Direct sales, marketing, or customer service activities.
* Plan store layouts or design displays.
* Plan facility layouts or designs
Forecast levels of demand for services and products;
* Keep a constant check on stock levels;
* Conduct research to ascertain the best products and suppliers in terms of best value, delivery schedules and quality;
* Liaise between suppliers, manufacturers, relevant internal departments and customers;
* Build and maintain good relationships with new and existing suppliers;
* Negotiate and agree contracts, monitoring the quality of service provided;
* Process payments and invoices;
* Keep contract files and use them as reference for the future;
* Forecast price trends and their impact on future activities;
* Give presentations about market analysis and possible growth;
* Develop a purchasing strategy;
* Produce reports and statistics using Microsoft Ax
* Evaluate bids and make recommendations, based on commercial and technical factors;
* Ensure suppliers are aware of business objectives;
* Attend meetings and trade conferences;
To pro-actively contribute to the formulation and direction of the retail strategy and implement projects and trials
for the Area,
* To support the management of customer service activities and staff competence so as to optimize and sustain sales
performance and customer satisfaction
* To effectively manage the P&L within allocated budget in order to affect a profitable performance for the Area
* To manage payroll budgets in line with Area sales performance
* To ensure that all stores adhere to compliance requirements in all areas of operational activity, company policies
and procedures
* To clearly and concisely communicate business and Area objectives to managers so that they remain well informed
of business activity and of their required contribution to targets
* To achieve stock control targets in line with company guidelines to prevent financial loss
* To liaise with the Buying and Merchandising teams regarding the supply of stock in the Area to maximize stock
potential
* To identify underperforming stores and develop a business plan to address and manage issues effectively
* To achieve successful Mystery Shop results through the development and training of managers
* To ensure that the visual presentation of all stores represents the brand image
* To support the delivery of all marketing campaigns
* To develop an effective network of communication across the Area to ensure shared knowledge and understanding
of business activity
* To encourage managers to seek and continuously develop knowledge of competitor activity and local market
conditions, with the purpose of making appropriate and innovative recommendations to drive the business forward
* To recruit and ensure the full implementation of induction programmed for new store managers and monitor
ongoing performance needs
* To effectively manage the performance and development of store managers to drive and maximize the sales
performance throughout the Area
* To plan for succession in the Area through the identification of individuals with potential for development and
Increased sales by 33% during the first year by providing exceptional customer service and establishing quality
* Carried out all phases of sales transaction from qualifying the client using strict company guidelines
* Created a strong visual appearance of the showroom by effectively executing merchandise plans and strategies
* Educated customers about quality and value of United Carpet Co. products
* Recruited and trained showroom assistants as well as provided training and guidance to other showroom managers
throughout the country
* Formulated a follow-up strategy that brought warm leads into the showroom and achieved a close rate of 75-85%
in sales consultations with 40-50 prospective clients per month.
* Significantly increased profits by 20% or more by guiding clients through a comprehensive consultation and
selection of upgrades.
* Transformed underperforming showrooms into thriving enterprises by implementing SOPs designed to assist staff
in exceeding client expectations and meeting deadlines without fail.
* Consistent subject of unsolicited recognition and positive feedback from clients. Drove repeat business and
referrals, personally requested for providing an outstanding buying experience.
* Recruited, trained, and mentored promising young candidates with no prior experience that went on to earn
promotions as sales representatives and estimators.
* Develop business strategies to raise our customers’ pool, expand store traffic and optimize
* profitability
* Met KPI targets and sales goals by training, motivating, mentoring and providing feedback to
* sales staff
* Ensure compliance with all company policies and procedures
* Perform the work activities of subordinates such as cleaning, organizing shelves and displays and
* selling merchandise when necessary
* Maintain outstanding store condition and visual merchandising standards
* Ensure high levels of customers satisfaction through excellent service
* Maintain office and administrative work for the showroom
* Maintain accurate records of stock, accounts and receipts and administrative work
Main focus: Cost & management Master Thesis: “360 Review Market Analysis”