Digital Product Owner
Darussalam Publishers
Total years of experience :11 years, 7 Months
Reporting to the CEO of this market-leading developer of Islamic books and digital devices, we produce over 1, 400 titles in various languages. Headquartered in Riyadh, Saudi Arabia, Darussalam have branches in over 35 countries worldwide.
Key Achievements:
- Developing e-commerce solutions for Saudi, Pakistani and UAE markets
- Produced 20+ educational apps for Android and iOS stores (300k+ downloads)
- Created the Digital Islamic Library with 275 books (4000+sign-ups)
- Developed partnership with Islamic online university (2000+ registrations)
- Managed migration of this product across all university platforms
- Oversaw digitization of all English books at Darussalam to ePub and Mobi
- Grew iBook and Kindle store sales from 1 book per day to 100 books per day
- Increased Facebook likes from 60k to 550k and 20 million reaches
Founded D-Tech including development of a dynamic team of designers, mobile and web developer, marketers, social media experts and animators. Oversaw primary idea generation, the development of web content and maximising D-Tech’s market reach across various business channels.
Key Achievements:
- Secured 15+ accounts across to deliver year on year revenue growth
- Developed a trusted network of digital marketing companies in Riyadh
- Developed successful brain training games for Android devices
- Created and developed a virtual step guide for Hajj and Umar pilgrims
- Project managed the end-to-end development of 10+ websites for clients
- Oversaw market research, digital marketing plan, content for websites
- Recruited, coached and mentored 30 new-starters into the agency
- Extended market reach to deliver year on year growth across various sectors
Project (Dissertation): Reuse Recycle It Jun 2012 – Oct 2012) Aim: To develop feasible strategies to promote growth and efficiency for a loss-making company in London: www.reuserecycleit.co.uk - Conducted interviews to understand the source of customer complaints - Developed a plan for the company to re-position itself and re-define its USP - Market tested different multi-channel marketing techniques that the company could adopt to develop the brand and deliver profitability Modules: - New Technology Ventures - Prototyping - Effectual Entrepreneurship - Managing High-Tech Organisations - Entrepreneurial Finance - New Venture Analytics - Strategy for High-Tech Ventures
,Final Year Project: Designed an Android-based online booking system. - Acquired competency in many different programming languages - Completed all aspects and elements of development to strict deadlines Modules: - Software Engineering - Human Computer Interaction - Computer Graphics - Information Security - Interaction Design - Internet Working - Innovation Management - Software Project Management - Data Structures - Algorithms with Java