Manager Digital Brand Communication Strategy
Digital Cloud
Total years of experience :12 years, 6 Months
Develop strategic direction for projects, campaigns for a variety of clients, mainly focus on Saudi Arabia market.
Create effective go-to-market plans considering value proposition, target audiences, competitive landscapes, and other factors by collaborating closely with cross-functional teams to determine effective launch strategy and communications sequencing.
Head the strategists team. Inspiring social, creative & development teams through insights & strategic ideas to execute strategic and operational digital initiatives, ranging from:
Leverage the brand message
Differentiation from competitors
Strategic marketing campaigns and engage target markets
Enhance audiences experience
Featured Clients: Toyota Saudi Arabia, Toyota Oil, Toyota Services KSA, Attar Travel, Rabea Tea, Jabal Omar, Amadeus, Abdulatif Jameel Initiatives, Careem, Panda hypermarket and many more!
Participate in and lead cross-functional efforts with the Sales, Marketing, Finance, Engineers (Big Data& Developers), Creative and Ad products business units to drive revenue growth, traffic acquisition and enhance advertising / user experience.
Assist in Developing Multi-Market Search Product for EU5 Markets (UK, FR, DE, SP, IT).
Pre/Post product new features analysis.
Gather insights, Product performance metrics to inform optimization and Improve product experiences across Yahoo platforms (Yahoo Mail, Yahoo! Shopping, Yahoo! Search Web &Images &Video, Yahoo! Travel, Yahoo! Finance) driven by business goals, consumer and market needs, and competitive insights.
Produce actionable insights for Keywords, Advertisers and trends across verticals like (Automotive, Telecommunication, Travel, Retail, Finance, Entertainment ...etc).
Track premier advertiser’s performance consistently and give a recommendation to increase retention rate and gain more engagement with Yahoo.
Develop Use cases on landscape of market key players.
Owner of entertainment and events agency as well as working as Digital Strategy Advisor
guide organizations to create an aspirational plan that formalizes their digital vision. to help them think about their business and customers in the context of digital possibilities