National Sales Manager
FMCG Company
Total years of experience :27 years, 6 Months
System implementation, go to market plan, Customer classification Based on Retail environment, Set the KPI’s, Number of visits, Success Rate (Average drop size per visit Active and in Active).
Track The performance based on KPI's Results, set The Required Training to Develop the Team performance.
Optimize sales cycle's liquidity by conducting efficient inventory management, expediting payments, and following up on current and back orders. Spearhead development and execution of comprehensive sales plan, encompassing management, coverage, market share, cost strategy, and product innovation for optimal penetration. Oversee key customer relationships and skilfully negotiate agreements in accordance with annual operating plans while surpassing customer expectations. Manage major accounts proactively within product range, while identifying and cultivating new key accounts for growth opportunities. Approve and control all expenses related to company operations. Create effective merchandising plan for region, institute long-term agreements successfully with key channel partners, while ensuring compliance with agreed-upon terms and conditions. Evolve sales strategy, determine budgetary requirements, and contribute to critical decision-making as needed.
• Accomplished growth targets successfully, while reducing expenses associated with company operations.
• Spearheaded development of DSD channel, achieving 25% growth per head, a 16% growth in numeric distribution, and 11% growth in weighted distribution.
• Pioneered development of HORECA channel, delivering remarkable 35% growth compared to previous year.
• Exceeded all distribution and coverage KPIs, achieving 50% year-over-year growth and expanding customer base by 75% through debt reconstruction and effective bad debt collection and generated new sales ideas to drive business growth.
• Strategized and executed innovative trade-marketing projects, including introduction of new competitive packaging and consumer-oriented initiatives.
• Performed vigilant monitoring of competitors, adeptly allocated resources, conducted market and SWOT analysis, negotiated terms of sale, and devised business development strategies to ensure profitability.
• Initiated and implemented sales and marketing programs, developed volume levels, crafted market strategies, and established new accounts to drive revenue growth.
Monitored competitor activities vigilantly, allocated resources strategically, performed thorough market and SWOT
analysis, negotiated sales terms adeptly, and devised innovative business development strategies to ensure company
profitability. Supervised development and execution of all-encompassing sales plan, incorporating management,
coverage, market share, cost strategy, and product innovation to achieve optimal penetration. Pioneered innovative
sales ideas to drive business growth.
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• Exceeded all distribution and coverage KPIs, achieving outstanding 85% growth compared to previous year, and
successfully established and doubled customer base through effective debt reconstruction and bad debt collection.
• Achieved growth targets successfully, while efficiently reducing expenses associated with company operations.
• Managed crucial customer relationships skilfully, deftly negotiating agreements aligned with annual operating plans
while consistently exceeding customer expectations
Directed planning and execution of comprehensive sales plan incorporating management, coverage, market share, cost
strategy, and product innovation to penetrate market effectively. Managed vital customer relationships effectively and
negotiated agreements aligned with annual operating plans skillfully, while consistently exceeding customer expectations.
Monitored competitor activities carefully, allocated resources strategically, performed thorough market and SWOT analysis,
expertly negotiating sales terms, and devising innovative business development strategies to ensure company profitability.
Spearheaded implementation of innovative sales strategies to boost revenue. Achieved growth targets while significantly
reducing expenses associated with company operations.
• Attained all distribution and coverage KPIs, resulting in remarkable 45% growth over previous year, and effectively
expanded customer base by 80% through proactive debt reconstruction and bad debt collection.
• Formulated and executed comprehensive strategy targeting major accounts within product range, while opening
avenues for potential key account development.
• Managed key customer relationships proactively, negotiated agreements aligned with annual operating plans skilfully,
while exceeding customer expectations.
Responsibilities:
Overseeing the planning and implementation of an integrated sales plan with elements of management, coverage, market share, cost strategy and innovation in product penetration.
□ Managed key customer relationships and negotiated customer agreements according to annual operating plans while successfully delivering against the customer's expectations.
□ Monitoring competitor’s activities, organizing resources, performing market analysis, and swot analysis negotiating terms of sale and devising business development strategies to ensure attainment of company profitability.
□ Managed key customer relationships and negotiated customer agreements according to annual operating plans while successfully delivering against the customer's expectations.
□ Planned and implemented overall strategy involving major accounts within the product range and created avenues for development of potential key accounts.
Achievements:
□ Won the award for highest growth figures of 66% for the area from all over the KSA for year .
□ Achieved a growth rate of 35%, increasing the overall revenue from 60 Million SR to 81 Million SR.
□ Increased customer’s database by 30% and increased total distribution from 60 % to 90%.
□ Improved the collection and routed credit in the market in addition to initiating activities to improve the region's debt arrears and increase the collection rate.
Managed a team of sales operation and administrative personnel to achieve projected business and sales targets in the direct distribution and self service segment in Riyadh.
□ Identified and developed retail outlets to penetrate virgin territories and establish market presence across areas under purview, collected information and formulated marketing strategies to optimize performance parameters and business outputs.
□ Built and developed intimate relationships across key accounts through constant monitoring of solutions to grow and support the business.
□ Planned and implemented overall strategy involving major accounts within the product range and created avenues for development of potential key accounts.
□ Developed sales and marketing programs, established volume levels, sales account plans, formulated market strategies and initiated new account formation.
□ Maintained direct contact with clients, negotiated terms of sales, coordinated logistics and economics of supply and resolved service issues if any.
Achievements:
□ Received a testimony of thanks and named Star of Pepsi for year 2004.
□ Certificate of thanks and appreciation for the Best Display Designer for year 2004.
□ Certificate of Recognition for steering Riyadh area to be #1, achieving the best deals and best ratio of sales during the year in Riyadh in 2003.
□ Awarded for maximum sales of Pepsi carbonated beverages for year the 2002.
□ Re-initiated contact with and activated 20% of the company's erstwhile inactive accounts.
Responsibilities:
□ Led a team of sales representatives to ensure achievement of sales targets.
□ Supported and collaborated with the sales team on the execution of daily business activities.
□ Followed up on the sales report, collection, distribution and coverage statistics on a daily basis and ensured that all averages registered were as per envisaged targets.
□ Increased existent customer base by securing new markets for product portfolio, visited clients regularly and handled diverse inquiries from different clients from private customers to companies on products and supply.
□ Handled all logistics issues pertinent to the area under purview, formulated weekly reports to be presented to the Sales Manager on sales targets and their achievement.
Achievements:
□ Achieved growth of over 25% last year and created a customer's base 30% over the previous year’s client pool.
Responsibilities:
□ Achievement of sales targets, collection and Open the new customers.
Achievements:
□ Achieved growth of over 19% last year.
Key Training Attended: • 2019: Sales Management Skills Program, . • 2010: Key Account Management, Logic Management. • 2009: Managing a Sales Team, Meirc Training. • 2007: Advanced Selling Skills, Meirc Training. • 2006: Effective Selling Skills, Logic Management. • 2004: Territory University 'Plus'- PepsiCo. • 2004: Sales On Boarding - PepsiCo. • 2003: Gain Each Customer, PepsiCo. • 2002: Excellence in Sales, PepsiCo. • 2002: Sales Development Program, Coca Cola Egypt. • 2000: Communication Skills, Coca Cola Egypt. • 2000: Sales Management Skills Program, Coca Cola Egypt. • 1999: Effective Supervisory Skills, Coca Cola Egypt.