Tamer Abdelrahman

Lead the development and implementation of a comprehensive sales plan, focusing on market coverage, cost strategy, product innovation, and market penetration.
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Optimize sales cycle liquidity through effective inventory management, prompt payment processes, and diligent follow-up on current and back orders.
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Drive the growth of the Direct Store Delivery (DSD) and wholesale channels, achieving a 25% increase in per-head growth, 16% growth in numeric distribution, and 11% growth in weighted distribution.
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Surpass distribution and coverage KPIs, realizing a 50% year-over-year growth and expanding the customer base by 75% through debt reconstruction and effective bad debt collection strategies.
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Organize delivery routes using GPS technology and implement the Sales Paz program to enhance efficiency and improve service delivery.
•
Lead the expansion of the HORECA channel, achieving a notable 35% growth compared to the previous year.

Directed sales operations across & all channels—Traditional Trade, Modern Trade, HORECA, and Home Delivery—
overseeing a team of 85+ staff and 55+ delivery vehicles, with accountability for revenue, costing, KPIs, and P&L.
• Develop and cascade annual sales targets/KPIs into region- and season-specific plans, integrating demand
forecasting, budgeting, and cost control strategies to ensure profitable growth and optimal inventory deployment.
• Achieved 35% YoY revenue growth and expanded the client base by 75%, exceeding the target by 38%, while
boosting per-head productivity by 25%, numeric distribution by 16%, & weighted distribution by 11%.
• Eliminated 10-15% promotional losses in under 9 months by streamlining trade spend, reducing low-performing
campaigns, and increasing retail visibility through shelf-space expansion and merchandising displays.
• Strengthened team performance and cash flow discipline through structured training, incentive schemes, and
multi-level debt recovery processes (daily, weekly, monthly), resulting in reduced overdue receivables.
• Enhanced route-to-market efficiency and delivery ROI by implementing GPS-based routing systems and the Sales
Paz program, reducing operational waste and improving service coverage across all territories.
• Demonstrated strong interpersonal communication skills with a reputation for persuasive negotiation, stakeholder
alignment, and long-term relationship building across retail, distribution, and corporate environments in KSA.
• Atended international and regional exhibitions and expos to present the company and expand its network.

Lead the development and implementation of a comprehensive sales plan, focusing on market coverage, cost strategy, product innovation, and market penetration.
•
Optimize sales cycle liquidity through effective inventory management, prompt payment processes, and diligent follow-up on current and back orders.
•
Drive the growth of the Direct Store Delivery (DSD) and wholesale channels, achieving a 25% increase in per-head growth, 16% growth in numeric distribution, and 11% growth in weighted distribution.
•
Surpass distribution and coverage KPIs, realizing a 50% year-over-year growth and expanding the customer base by 75% through debt reconstruction and effective bad debt collection strategies.
•
Organize delivery routes using GPS technology and implement the Sales Paz program to enhance efficiency and improve service delivery.
•
Lead the expansion of the HORECA channel, achieving a notable 35% growth compared to the previous year.

Led national sales operations across all channels, managing a team of 380-400 across field sales, merchandising,
distribution, and key accounts; held full responsibility for revenue targets, sales forecasting, and execution.
• Launched high-margin exports business to the UAE, contributing to a 15% increase in overall company revenue.
• Reduced product return rate from 25% to 8% within 12 months by analyzing SKU- & channel-level data, identifying
root causes, and enforcing stock management & merchandiser accountability—resulting in a 30% profit recovery.
• Delivered 66% YoY sales growth while expanding the client base by 85%, optimized delivery routes using Google
Maps and reallocated manpower, cuting logistics costs and expanding coverage without increasing headcount.

Supervised the creation and execution of a comprehensive sales plan, focusing on market coverage, market share growth, cost strategy, and product innovation to maximize market penetration.
•
Consistently exceeded all distribution and coverage KPIs, achieving an 85% year-over-year growth, and successfully doubled the customer base through targeted debt restructuring and effective bad debt collection

Oversaw regional sales operations across Traditional Trade, Wholesale, and HORECA channels, managing a team of 45-
50 and owning full P&L responsibility, KPI performance, and commercial strategy across a 350-SKU portfolio.
• Achieved 85% YoY revenue growth and doubled the customer base, exceeding distribution and coverage KPIs
through data-driven territory planning, targeted customer acquisition, and debt restructuring initiatives.
• Activated 80-90 dormant SKUs, expanding the number of performing products from 150 to 230+ by analyzing
sales velocity, assigning channels, and aligning sales efforts with market demand and category strategy.
• Improved invoice drops size and fulfillment economics by optimizing sales routes, rebalancing customer visit
frequency, and introducing category-focused selling—resulting in higher order volumes and cost-efficient delivery.
• Increased team capability and market coverage through SWOT-led territory planning, focused training, manpower
reallocation, and reinforcement of collections, improving both execution quality and cash flow discipline.

Directed planning and execution of comprehensive sales plan incorporating management, coverage, market share, cost
strategy, and product innovation to penetrate market effectively. Managed vital customer relationships effectively and
negotiated agreements aligned with annual operating plans skillfully, while consistently exceeding customer expectations.
Monitored competitor activities carefully, allocated resources strategically, performed thorough market and SWOT analysis,
expertly negotiating sales terms, and devising innovative business development strategies to ensure company profitability.
Spearheaded implementation of innovative sales strategies to boost revenue. Achieved growth targets while significantly
reducing expenses associated with company operations.
 Attained all distribution and coverage KPIs, resulting in remarkable 45% growth over previous year, and effectively
expanded customer base by 80% through proactive debt reconstruction and bad debt collection.
 Formulated and executed comprehensive strategy targeting major accounts within product range, while opening
avenues for potential key account development.

• Increased profitability by 4-5% by analyzing a 4, 000+ SKU portfolio across frozen, dairy, and dry categories,
streamlining routing, and focusing sales efforts on high-margin products and underpenetrated channels.

Supervised sales operation and administrative team to attain projected business and sales objectives in direct distribution
and self-service sector in Riyadh. Devised and executed comprehensive strategy for major accounts across product range and
generated opportunities for cultivating potential key accounts. Designed sales and marketing initiatives, set volume targets,
crafted sales account plans, created market strategies, and launched new account establishment.
 Recognized as Best Display Designer for year 2004 and awarded certificate of thanks and acknowledgement.
 Acknowledged for steering Riyadh area to achieve #1 spot, securing best deals, and highest sales ratio in year 2003.
 Achieved highest sales of Pepsi carbonated beverages for year 2002 and awarded for same.
 Reactivated 20% of companys inactive accounts by re-initiating contact and initiating new deals.

• Drove 45% YoY sales growth and expanded the customer base by 80% through targeted account development,
route optimization, and proactive debt collection, while leading regional sales strategy and execution across key
accounts and frozen product lines.

• Ranked among the top-performing territories by boosting carbonated beverage sales, reactivating 20% of dormant
accounts, and leading Riyadh area to #1 position in 2003 through aggressive deal execution and in-store activation.

Responsibilities:

□ Achievement of sales targets, collection and Open the new customers.
Achievements:

□ Achieved growth of over 19% last year.