Group Marketing Manager
Al Rashed food Co. Ltd.
Total des années d'expérience :21 years, 8 Mois
• Developing and executing the marketing activities in KSA & UAE
• Building Marketing Plans, Mix development, Communication Development, Planning and executing Brand Activation Events, and On-ground Activities.
• Manage the marketing budget.
• Run 360-degree marketing campaigns ATL and BTL.
• Developing required packaging for the brand by developing the artwork and attending OLA for new products or suppliers.
• Working closely with the R&D team to evaluate current performance and suggest new products.
• Working closely with sales managers to deliver business objectives and maximize company profitability.
• Preparing quarterly presentations showing brand performance using Retail Audit along with relevant analysis of Product development & new product launches.
• Preparing monthly presentations showing brand performance across KSA using monthly sales reports.
• Developing required POSM for the brand.
• Developing the relationship with the creative agency and evaluating their performance.
• Developing the relationship with the marketing suppliers to lead to high-quality service at the best prices.
• Building and executing the customer loyalty program.
• Working closely with the cross-functional business team to prepare the annual budget plan for the sales and marketing department.
• Developing branding tools, items, and gifts.
• Building and executing the digital marketing plan, including Social Media Plan, content plan, content calendar, SEO Plan, and Online Advertising Plan.
• Executing Digital campaigns across social media such as Twitter, Instagram, Facebook, Snapchat, Youtube, and Google Adwords.
• Measure and report the performance of all digital marketing campaigns, and assess against goals
• Design, build, and maintain the social media presence
• Develop graphics and layouts for product illustrations.
• Proofreading to produce accurate and high-quality work.
• Review and approve the social media content.
Achievements:
• Double value share% in the main subcategory with 75% growth in the total category in less than
two years
• Developing and executing the marketing activities in KSA & UAE
• Building Marketing Plans, Mix development, Communication Development, Planning and executing Brand Activation Events, and On-ground Activities.
• Manage the marketing budget.
• Run 360-degree marketing campaigns ATL and BTL.
• Developing required packaging for the brand by developing the artwork and attending OLA for new products or suppliers.
• Working closely with the R&D team to evaluate current performance and suggest new products.
• Working closely with sales managers to deliver business objectives and maximize company profitability.
• Preparing quarterly presentations showing brand performance using Retail Audit along with relevant analysis of Product development & new product launches.
• Preparing monthly presentations showing brand performance across KSA using monthly sales reports.
• Developing required POSM for the brand.
• Developing the relationship with the creative agency and evaluating their performance.
• Developing the relationship with the marketing suppliers to lead to high-quality service at the best prices.
• Building and executing the customer loyalty program.
• Working closely with the cross-functional business team to prepare the annual budget plan for the sales and marketing department.
• Developing branding tools, items, and gifts.
• Building and executing the digital marketing plan, including Social Media Plan, content plan, content calendar, SEO Plan, and Online Advertising Plan.
• Executing Digital campaigns across social media such as Twitter, Instagram, Facebook, Snapchat, Youtube, and Google Adwords.
• Measure and report the performance of all digital marketing campaigns, and assess against goals
• Design, build, and maintain the social media presence
• Develop graphics and layouts for product illustrations.
• Proofreading to produce accurate and high-quality work.
• Review and approve the social media content.
Achievements:
•The market leader in TT in the main category and two subcategories
• Manage the E-Commerce channel by using the Magento system.
• Prepare the business plan for the E-Commerce channel.
• Create the e-commerce operation plan (logistic and digital)
• Devising strategies that harness sales-related insights, prevailing standards, and novel developments to encourage sales in the online store.
• Manage all online activity in relation to traffic acquisition, sales, conversion, and a/b testing and reporting
• Develop and implement the E-commerce strategy in order to improve website performance
• Creating promotional offers and checking to see that these are uploaded precisely.
• Work with developers to improve the website and the mobile applications
• Research the market in order to discover new trends and technologies in order to improve website performance
• Analyze various data in order to deliver data-driven strategies in order to deliver top performance and achieve KPIs
• Oversee or directly manage digital marketing channels across PPC, SEO, Display, affiliates, email marketing, and social media marketing
• Executing the conversions of digital campaigns across social media such as Twitter, ads Instagram ads, Facebook ads, Snapchat ads, YouTube ads, TikTok ads, and Google AdWords.
• Optimize the website to appear in the first results on search engines with related keywords
• Analyzing the website and the mobile apps by using related tools such as Google Analytics, Firebase, Moz, and Alexa to increase the effectiveness of strategies.
• Measure and report the performance of all digital marketing campaigns, and assess against goals
• Identify trends and insights, and optimize spend and performance based on the insights.
Achievements:
• Launch an e-commerce channel for home delivery by creating a website & mobile Apps for IOS & Android:
• It started in one city and, within one year, expanded the coverage to 6 cities
• Used customized dual temperature-controlled vans for chilled and frozen products
• Preparing the business plan for the E-Commerce channel.
• Building Marketing Plans, Mix development, Communication Development, Planning and executing Brand Activation Events as well as On-ground Activities.
• Building the E-Commerce Plan, Digital Marketing Plan Social Media Plan, social media strategy, content strategy, SEO Plan, and Digital Advertising Plan
• Lead the brand's team in product development, and new product launches and initiatives
• Lead the brand team in research project launches and analyses.
• Prepare quarterly presentations showing brand performance using Retail Audit and daily sales reports along with relevant analysis of Product development & new product launches
• Review and analyze brand performances and competitive environment.
• Work closely with cross-functional business teams in delivering business objectives and maximizing the company's profitability.
• Develop required POSM for the brands in order to best communicate brand attributes and stimulate consumers to demand. Furthermore, ensure and control the appropriate use and placement of materials by the field.
• Ensuring the most efficient buying for media content, with premium positioning and placement
• Develop relationships with creative agencies and evaluate their performance, leading to high-quality service at the best prices.
• Run 360-degree marketing campaigns ATL, BTL &Digital
Achievements:
• +30% growth in the value share% within one year
• Prepared launching plan for 20 new products within 3 years which currently achieved 5% of the total sales
• Plan and execute all web, SEO/SEM, marketing database, email, social media and display advertising campaigns
• Design, build and maintain the clients social media presence
• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
• Identify trends and insights, and optimize spend and performance based on the insights
• Brainstorm new and creative growth strategies
• Plan, execute, and measure experiments and conversion tests
• Collaborate with internal teams to create landing pages and optimize user experience
• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
• Executing the Digital campaigns across social media such as Twitter ads, Instagram ads, Facebook ads, Snapchat ads, Youtube ads and Google Adwords.
• Review and approve the social media content.
• Optimize the clients websites to appear in the first results on search engines with related keywords
• Training social media team on social media platforms.
Clients:
Ministry of Saudi Housing
Projects:
• Social Media Maangement for Ministry of Saudi Housing
• Various campaigns through (Snapchat - Twitter - Youtube - Instagram - Facebook - google) with different ideas for each platform
Achievement:
One of the campaign which I created for Ministry of Saudi Housing in Snapchat was the best government campaign in 2017
• Helping companies to grow their business & achieve their objectives through Digital Marketing Strategies
• Plan and execute all web, SEO/SEM, marketing database, email, social media and display advertising campaigns
• Design, build and maintain our social media presence
• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
• Identify trends and insights, and optimize spend and performance based on the insights
• Brainstorm new and creative growth strategies
• Plan, execute, and measure experiments and conversion tests
• Collaborate with internal teams to create landing pages and optimize user experience
• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
•Create design, maintain and corporate identity materials and commercial printing.
•Think creatively to produce new ideas.
•Develop graphics and layouts for product illustrations.
•Using innovation to redefine a design brief within the constraints of cost and time.
•Proofreading to produce accurate and high-quality work
•Develop and maintain Google campaigns to meet clients goals.
•Campaign analysis to be on top of the Strength & weakness of each campaign.
•Optimize Adwords Campaigns to reach the maximum benefits of each campaign.
•Explore and Identify ways to develop business strategies and marketing campaigns to achieve clients goals
• Training on Social Media Management
• Training on how to optimise websites to Search engines " SEO "
• Training on Online Advertising "Google Adwords, Facebook, Twitter & LinkedIn"
• Training on design programs (Adobe Photoshop, Adobe Illustrator and Adobe InDesign).
• Helping companies to grow their business & achieve their objectives through Digital Marketing Strategies
• Plan and execute all web, SEO/SEM, marketing database, email, social media and display advertising campaigns
• Design, build and maintain our social media presence
• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
• Identify trends and insights, and optimize spend and performance based on the insights
• Brainstorm new and creative growth strategies
• Plan, execute, and measure experiments and conversion tests
• Collaborate with internal teams to create landing pages and optimize user experience
• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
•Create design, maintain and corporate identity materials and commercial printing.
•Think creatively to produce new ideas.
•Develop graphics and layouts for product illustrations.
•Using innovation to redefine a design brief within the constraints of cost and time.
•Proofreading to produce accurate and high-quality work
• Increase management’s effectiveness by recruiting, selecting, orienting, training, coaching, counseling, and disciplining managers; communicating values, strategies, and objectives; assigning accountabilities; planning, monitoring, and appraising job results; developing incentives; developing a climate for offering information and opinions; providing educational opportunities.
• Develops strategic plan by studying technological and financial opportunities; presenting assumptions; recommending objectives.
• Accomplishes subsidiary objectives by establishing plans, budgets, and results measurements; allocating resources; reviewing progress; making mid-course corrections.
• Coordinates efforts by establishing procurement, production, marketing, sales, and technical services policies and practices; coordinating actions with corporate staff.
• Build company image by collaborating with customers, government, community organizations, and employees; enforcing ethical business practices.
• Maintain quality service by establishing and enforcing organization standards.
• Maintain professional and technical knowledge by attending educational workshops; reviewing professional publications; establishing personal networks; benchmarking state-of-the-art practices; participating in professional societies.
• Contribute to team effort by accomplishing related results as needed.
• Define the vision and goals of the entire company by implementing policies and procedures, and by establishing budgets.
• oversee personnel decisions, such as hiring and firing, and also compensation. Managing contracts and negotiations, as well as analyzing data to make the best business decisions
• Monitoring and measuring Company team performance to ensure that goals are met.
• Preparing forecasted budget for the entire company.
• Continuous risk assessment and readiness to implements other alternative plans facing unexpected market trends and competitors tactics and tricks
• Increasing profit and lowering cost by making the best use of the current resources and developing the current infrastructure.
• Determine annual and gross-profit plans by forecasting and developing annual sales quotas
• Establish and implement departmental policies, goals, objectives, and procedures, conferring with board members, organization officials, and staff members as necessary.
• Develop and implement product marketing strategies including advertising campaigns and sales promotions.
• Oversee activities directly related to making products or providing services.
• Plan and execute all web, SEO/SEM, marketing database, email, social media and display advertising campaigns
• Design, build and maintain our social media presence
• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
• Identify trends and insights, and optimize spend and performance based on the insights
• Brainstorm new and creative growth strategies
• Plan, execute, and measure experiments and conversion tests
• Collaborate with internal teams to create landing pages and optimize user experience
• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
• Building and developing design strategy by creating design marketing annual plan.
• Building creative design by locating, developing the designs according the market needs
• Analysing market strategies, defining requirements advertising and evaluating new opportunities by determining the priorities.
• Identifying ideas by researching markets and related events, publications, and ads.
• Managing campaigns designs and Ensuring design quality and that design directives are followed.
• Developing new products design according to market needs and enhance service level.
• Preparing forecasted budget for design departments in my media house, commission and incentive annual plan.
• Monitoring and measuring design team performance to ensure that goals are met.
• Continuous risk assessment and readiness to implements other alternative plans facing unexpected market trends and competitors tactics and tricks
• Improving the information systems to enhance business processes and policies in conjunction with the company goals, vision and mission.
• Improving data base cycle reporting and document management information flow.
• Preparing annual training plan and evaluating the performance of the current and new design staff (junior designers, senior designer and design managers).
• Increasing profit and lowering cost by making the best use of the current resources and developing the current infrastructure.
• Training design team on design programs (junior designers, senior designer and design managers)
• Responsible for managing the website and social networking sites
Projects:
• ALMOBAWABAH Website
• ALMOBAWABAH Company Profile
• ALMOBAWABAH Corporate identity
•Making market research to be the direction for our marketing plan.
•Build the marketing strategies to be fitted to our target market.
•Create and develop the marketing plan.
•Develop and execute the marketing calendar.
•Develop the positioning strategy to be applied in our target market.
•Develop the concepts and promotional ideas
•Manage the marketing budget.
•Product analysis.
•Competition analysis.
•Create design, maintain and corporate identity materials and commercial printing.
•Think creatively to produce new ideas.
•Develop graphics and layouts for product illustrations, company logos, and Internet websites.
•Using innovation to redefine a design brief within the constraints of cost and time.
•Proofreading to produce accurate and high-quality work
•Create design, maintain and corporate identity materials and commercial printing.
•Think creatively to produce new ideas.
•Develop graphics and layouts for product illustrations, company logos, and Internet websites.
•Using innovation to redefine a design brief within the constraints of cost and time.
•Proofreading to produce accurate and high-quality work
Scientific Research Methodology, Feasibility Studies and Projects Appraisal, Advanced Management Information Systems, Quantitative Methods, Advanced International Business Management, Advanced Strategic Management, Electronic Business, Central Banking and Money, Investment Management, Advanced Financial Management, Advanced Strategic Marketing, Advanced Consumer Behavior, Advanced Services Marketing Management, Advanced Marketing Researches.
Accounting, Leadership, Marketing, Negotiation, Project Management, Quality, Sales & CRM, Strategic HRM, Strategic Management and Microeconomics
Photo Technology, Plate Making Technology, Printing Technology, History of Arts, Aesthetic, Design, Raw Metrial Technology, Production Technology, Coasts and Contracts, Production Management, Specialized History, Training, Electric Engineering, Life Drawing, Language, Design Principles, Geometrical Prespective, Mathematic, Optical, Still Life Drawing, Physics, Chemistry, Descriptive Geometry, Geometrical Drawing, Calligraphy, Natural Elements, Historical drawing, Free Prespective, Forming.
