Tania Smith, Business Development

Tania Smith

Business Development

ABE SADC

Location
South Africa
Education
Bachelor's degree, Communication III and Public Relations III
Experience
30 years, 4 Months

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Work Experience

Total years of experience :30 years, 4 Months

Business Development at ABE SADC
  • South Africa
  • My current job since March 2019

Commercial, Growth,

Managing Director at Brandvlei Verspreiders (Pty) Ltd
  • May 2016 to February 2018

Reason for leaving to be discussed

Key responsibilities and accountabilities
•Managed a staff complement of 140, inclusive of 10 sales team.
•General Management, Risk Management, Process Improvement, Operations Management, HR, IR, Financial Management, Business Development, Sales, Staff (training and development), Project Management, Conflict Resolutions, Quality Management, Strategic Marketing, High profile presentations, Product launches, Logistics, and Maintenance.
•Bulk distribution, wholesale and retail of petroleum products such as diesel 50ppm and 10ppm, petrol ULP 93 and ULP 95 and paraffin to depots, filling stations, truck stops and clients (created own oil label and brand: Econo Oils).
•Employed to grow Brandvlei Verspreiders to a Billion Rand Company which I achieved.

General Manager
  • August 2012 to May 2016

Reason for leaving Headhunted

Key responsibilities and accountabilities
Menlyn Campus
Chiefly in charge of operational and strategic success of the Menlyn Campus of Damelin and managed a staff complement of 45, including the Sales Manager, Academic Manager and Financial Manager and 15-part-time lecturers.
Randburg Campus
Chiefly in charge of operational and strategic success of the Randburg Campus of Damelin and managed a staff complement of 65, including the Sales Manager, Academic Manager and Financial Manager and 25-part-time lecturers.
•Project managed the identification of two new campuses, inclusive of position, design, layout and utilities.
•Oversaw the campus with full profit and loss accountability.
•Strategic marketing, sales and public relations and business development plans.
•Provided a general management function for all aspects of the operation of the business unit.
•Ensured that the performance of the business met the requirements agreed in the annual budget.
•Personally, responsible for input to executives at Damelin relating to developing a strategic growth plan for the campus.
•Provided leadership and motivation to all members of the schools management team to ensure that they understand and fulfilled their duties and responsibilities.
•Ensured compliance with requirements of the government regulatory bodies i.e. Department of Education and Council on Higher Education for accreditation.
•Ensured adherence to centralised policies and procedures that would ensure outstanding quality and unquestionable integrity of all academic programmes that are offered at the site.
•Contributed to the development of new academic programmes as well as the continual updating of existing programmes in line with industry requirements.
•Provided direction and leadership for recruiting students and marketing programmes.
•Provided direction for strategic marketing and communication strategies inclusive of e-commerce.
•Participated in the recruitment and selection of both academic and administrative staff according to the group’s guidelines and policies.
•Worked closely with providers of IT services to ensure the effective use of technology to best serve the needs of the school.
•Oversaw and drove exciting and innovative marketing and sales programmes.
•Project Management: Moved campus and staff twice in one year.
•Maintained exceptional levels of customer service.
•Built and maintained ongoing relationships with outside organisations, corporate companies, suppliers, the media and the press.

Sales Consultant
  • November 2010 to July 2012

Reason for leaving Seeking financial stability

Key responsibilities and accountabilities
•Consultant to South African Roadlink, Aludar Safety Equipment, Amazulu African Game Lodge, Ikaheng Training Services, Pennyware Marketing - National South Africa.
•Strategic turnaround strategies and plans addressing: Strategic marketing, sales, media communication, media and public relations, business development plans, branding, public relations, social media and positioning.
•Assisted - General Management, Risk Management, Process Improvement, Operations Management, HR, IR, Financial Management, Business Development, Sales, Staff Training and Development, Project Management, Conflict Resolution, Quality Management, Strategic Marketing, High profile presentations, Product launches, Logistics and Maintenance.

Director of Marketing at Walter Sisulu University
  • June 2008 to October 2010

Communications and Business Development
Reason for leaving Due to the challenges on the Mthatha campus, I was requested to move to Mthatha. Due to family responsibility I was unable to relocate to Mthatha.

Key responsibilities and accountabilities
•Managed a staff complement of 55, over four campuses and 11 delivery sites.
•Champion of marketing, communication, branding, business development, corporate image, corporate identity, corporate social responsibility, e-commerce, special projects and positioning.
•Responsible and accountable for formulating strategic marketing, communication, branding, business development (sales), corporate image, corporate identity, corporate social responsibility, special projects, public relations, budgeting and positioning plans of Walter Sisulu University.
•Responsible to develop and deliver annual strategic plans, founded on the brand strategy, that supports the achievement of business objectives and revenue targets.
•Spokesperson of the university.
•In-house advertising and graphic department were created to implement: a new glossy publication, Walter Sisulu newsletter, Walter Sisulu website, Walter Sisulu e- marketing strategies, media networking functions, corporate identity manual, protocol manual, posters, flyers, prospectus, presentation files, business cards and brochures
•Alumni and convocation organised meetings held between convocation, foundation and the plough-back initiative to clarify roles of all parties involved in Gauteng, Western Cape, Natal and Free State provinces.
•Championed the execution of all business specific strategic marketing and communications activities including: potentially, advertising, sponsorships, public relations, events, integrated campaigns, marketing collateral and online activities.
•Recruitment and sales, student recruitment | student recruitment is the ROI of the university i.e. government subsidies. Identified and created an improved awareness campaign of the Walter Sisulu University brand that promoted student, faculty, business and industry recruitment and raised the national profile and reputation of Walter Sisulu University with key audiences such as media and academic leaders.
•Events: Identified, developed, implemented and monitored events in line with the university priorities such as Graduation ceremonies etc.

Publisher at Magazine and
  • March 2008 to May 2008
Marketing Manager
  • May 2006 to February 2008

Reason for leaving After receiving the award for West Rand Business Woman of the Year, I was approached to join MPASA

Key responsibilities and accountabilities
•Chiefly in charge of the marketing, communication, business development, public relations, sales and positioning of three hospitals in the West Rand.
•Responsible for strategic annual marketing, communication and development plans for all three hospital properties, individually addressing different target markets for each hospital.
•Responsible for strategic public relations: created events such a women's day win breast augmentation or enlargement to address occupancy during slow periods over Christmas.
•Events: Secretaries day, golf days, CPDS, breakfasts, open days, tours.
•Corporate brand, image, e-marketing, advertisement management and strategic placement.
•Fundraising and sponsorships generation as well as

Sales and Marketing Manager
  • October 2004 to April 2006

Reason for leaving The lodge started struggling financially after the owner opened up another business and was using the profitable lodge to support the new venture

Key responsibilities and accountabilities
•Responsible and accountable for strategic marketing, communication, branding, business development (sales), public relations, corporate image, corporate identity, corporate social responsibility, special projects, budgeting and positioning plans of Letsatsi Game Lodge on an international, national and local basis
•This was a R55-million facility near Smithfield, 180km from Bloemfontein on the N6 that was only opened on request but after implementing the above was open 24/7.
•Media spokesperson.
•Created new website, brochures, corporate video, exhibition stand, stationery needs.
•Responsible for E-marketing, and advertisement strategies.

Security
  • April 2004 to September 2004
Public Relations Manager
  • August 2002 to March 2004

Reason for leaving Did not enjoy the industry

Key responsibilities and accountabilities
•Strategic marketing, communications, public relations and business development in the West Rand.
•Executed business-specific marketing and communications activities including, potentially, advertising, marketing collateral.
•Formulated and implemented a promotional strategy as part of the marketing strategy.
•Identified applicable target markets and ensured that a focused marketing approach was followed.

General Manager at Johannesburg Child Welfare
  • January 2001 to July 2002

Marketing
Reason for leaving Working hours not conducive with a young family as a single parent

Key responsibilities and accountabilities
•Corporate identity, corporate social responsibility, champion of all marketing, communication, branding, business development, corporate image, special projects and positioning.
•Responsible and accountable for strategic marketing, communication, branding, business development, sales, corporate image, corporate identity, corporate social responsibility, special projects, budgeting and positioning plans of Johannesburg Zoo.
•Responsible to develop and deliver annual strategic plans, founded on the brand strategy, that supported the achievement of business objectives and revenue targets.
•Spokesperson of the Johannesburg Zoo.
•Responsible for drawing up and managing the annual marketing budget (R2 million).
•Developed and delivered annual strategic marketing plan, founded on the brand strategy, that supported the achievement of business objectives and revenue targets (20% more admissions/sales per year expected, I exceeded year to date and they received 43% more).
•Events: schools: exhibitions, night tours, holiday programmes, school visits, special events such as Easter hunt, snow at the Zoo, fun runs at the Zoo, dinner hops with celebrities.

Development Consultant at DNS Corporation
  • January 1999 to December 2000

Reason for leaving Company closed down

Key responsibilities and accountabilities
•Responsible and accountable for strategic marketing, communication, branding, business development (sales), corporate image, corporate identify, corporate social responsibility, special projects, budgeting and positioning plans of DNS Corporation.
•Championed the first Wimpy lucky packet.

Product Development
  • January 1993 to December 1995

Communication,

Marketing Manager at Randburg Mall
  • February 1990 to December 1993

Reason for leaving Career development

Key responsibilities and accountabilities
•Responsible and accountable for strategic marketing, communication, branding, business development (sales), corporate image, corporate identify, corporate social responsibility, special projects, events, media, budgeting and positioning plans of Sanlam Centre Randburg.

Product Development at Diet Plan Clinic
  • January 1991 to December 1992

Communication,

Education

Bachelor's degree, Communication III and Public Relations III
  • at Tshwane University of Technology (TUT)
  • January 1985

National Diploma in Public Relations

Specialties & Skills

Word Of Mouth Marketing
Sales Targets
Marketing Mix
BRAND MANAGEMENT
BUDGETING
BUSINESS DEVELOPMENT
CONSULTING
CORPORATE IDENTITY
IMAGING
MARKETING
POSITIONING
PRESS RELEASES
PUBLIC RELATIONS

Hobbies

  • Pottery and art
    West Rand Business Woman of the Year 2007