Territory Sales Specialist
Telenor Pakistan
Total years of experience :22 years, 1 Months
o Franchisee selection;
o Franchisee infrastructure, its retail and distribution setup development;
o Sales and net profit deliverable for the business unit (Franchise)
o Monitor all aspects of retail operations;
o Maintain retail operating levels by ensuring that all aspect complies with agreed standards;
o Retail Census and Route Planning to ensure proper availability and visibility;
o Retail outlets categorization & classifications of into, conventional & non-conventional shops;
o Trade Marketing. Fascias (Front let, Back let). Basically monitoring the BTL (Below the line) activities;
o Identify area of retail expansion through new location. (Untapped into tapped);
o Easy Load recharge mechanism introduction in Pakistan;
o Sales Planning and Distribution of Recharge (Easy load & Scratch Cards) & Sim Sales.;
o Make the territory division and put the new franchise on board as per market demands;
o Responsible for the Sales of Scratch cards, Easy load & Sims through the Franchise network ensuring TP policies and standards;
o To ensure maximum availability of EL Scratch cards & Sim card sales in retail;
o Responsible for Market intelligence report of competition and report back to RSM
o Assigned and monitor targets of Primary and Secondary Sales.
o Responsible for the sale of MNP, postpaid and VAS.
o Responsible of easy paisa outlets on assigned territories.
• Launch of New Cities, Planned and Executed the successful Launch of Okara and Sahiwal., also been part of Launch of Lahore and Sialkot, Gujeranwala, Karachi, Islamabad.
• Hiring of Franchisees and Staff, Finalizing of Franchise’s Retail Outlets and Distribution House
• Retail Census and Route Planning to ensure proper availability and visibility
• Conducted Retailers Convention in order to introduce the company and its products
• Assigned and monitor targets of Primary and Secondary Sales
• To ensure timely incentive and payments to Retail market and Franchisee
• Allocation and finalization of Budgets for Retail Facias and Merchandising
• Direct Reporting and Implementing of Policies guided by S&D Manger and Regional Director • Succesfull expanding the retail network.
• Toper of whole region from the last 8 month.
• Responsible for Market intelligence report of competition and report back to RSM.
MAJOR RESPONSIBILITIES:
I launched easy load recharge method in four different cities of Pakistan. Namely, Islamabad/ Rawalpindi, Faisalabad and Lahore/Sahiwal, Okara/ Depalpur/
- From scratch, we have built and organization which in form and operating ranks among the best in the Telenor system.
- We have taken the Telenor Brand from ‘nonexistent’ in 2005 to become the brand with the second highest equity in the industry. That is quite an achievement in one year. Today we are setting new standards for advertising, and stand clearly out from the pack. This is an excellent platform for the future.
- We have built a Sales and Distribution network, which is unique for the industry.
- We have a segmented product and brand mix. The segmentation is working for us, and we are unique in Pakistan and probably best in class in Telenor on this.
- We have successfully launched more than 650 cities and major roads in 19 months. That is a Pakistani and as far as I know, a Telenor record.
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o Planning/ implementation of sales strategy for distribution channel.
o Ensuring profitable ROI of distribution channel.
o Ensure revenue growth from channel on monthly basis.
o Achievement of sales targets of assigned KPI’s
o Training of channel to equip sales team.
o Development of strong distribution channel.
o Team Building, motivation care and growth.
o To ensure required investment by franchisees for business development.
o Branch less banking (easy paisa) distribution channel development.
o VAS retail channel development.
o Services at retail channel development
o Reporting and evaluation of sales team.
Responsible for:
Set the targets for the team mates
Conduct the team meeting.
Give the proper update regarding product to team.
Responsible and making the team evaluation through International standards. (ABU Report)
Have a good hand on CRM (Customer Relation Management) tool.
Field Coordinator/communication Officer
Extensive & successful experience to manage IT Dealers Network
Marketing plan focused for efective selling
Marketing visits in Punjab (Lahore and remote cities)
Planning of functions/demonstration in Punjab region
Intel Product Promotion visit to corporate sector
Designing backup plans
Market report writing & correspondence with Head office, Karachi
Business expension plans & their implementation
Design of incentive schemes for dealers/end-users & implemetation
Arrangement & Supervision of Intel Channel Conference/Seminars/Workshops
Supervised & Managed PITEX 2002/2003