SALES & Marketing MANAGER
almatjar alwatany
Total years of experience :22 years, 3 Months
different roles
1- searching and selection new retail stores
2- Develop and launch these new stores
including ( demolish - finishing works - Fixtures -Products selection - product Merchandising and display)
3- annual Marketing Planning Matrix (ATL & BTL)
4- Vendors communications and Vendors commercial-negotiations Terms
5- B2B (Business development ) - Saudi Aramco
6- Fitness division Launch ( search new vendors)
and Business category establish
7- retail sales Staff (recruit- train- Motivate and orientation )
8- aquisation Jobs and Merge with other companies
annual Sales Plan by distribution channel
1- Hyper Markets
2- Van sales
3- Wholesale
4- Catering
* Manage sales staff on daily Bass-is
Train - follow up - support - incentives
Sales Collection and aging (Monthly - quarterly)
annual contracts with key accounts ( commercial terms)
Fast Moving and slow Moving items Management
Advertising and promotion activities
Launch plan for the new items
Competitors Monitoring
KPI:
Retail Business & Operations of Stores.
Wholesale Business & Distribution Channel
Buying & Merchandising.
Product Sourcing
Projects
Visual merchandising
Responsible for the organizing and planning for 40 stores, with an area of 22000 sq.mt with approx 80 Million turnover per annum. Involved in Strategic Account Service Management, sales forecasting / demand planning, vendor management, and retail return policy.
Duties:
Deputizing for the Area Manager, supporting and overseeing shop openings
Overseeing the recruitment of new sales and retail staff
Responsible for training and induction programs for new staff members
Day to day running and operating of stores
Ensuring a consistently high standard of presentation in all branches
Working closely with visual merchandisers
Maintaining accurate records of all pricing, sales, and activity reports
Controlling shrinkage, wages, write-off, cash control and store expenditure.
Marketed the company by organizing fashion shows and special promotional events
KEY SKILLS AND COMPETENCIES
Dramatically reduced expenditure by cost cutting across the board
Gained considerable portion of existing market & increased sales turnover by 27%.
Implemented changes that increased customer retention by 19 %
Responsible for opening 18 new stores till date & few more on the way too,
Experience of budgetary and merchandise management.
Consistent at meeting all set sales targets
Brand experience, working within brand guidelines
Producing data and reports for senior management on performance
Helped push the business forward to achieve significant turnover and profitability in 40 stores
a full course for complete 4 years study 8 months a year 4 weeks a month 6 days a week 6 hours a day in the following aspects 1- Accounting Prince-pale 2- Cost accounting with emphasis on projects and contracting 3- Management accounting and budgeting 4- Statistics theory and applications 5- economics resources and Management 6- foreign trade 7- simplex and operations studies 8- commercial Law 9- Leader ship and Management skills 10- computer since and data basis
a complete four years course study with fully daily attendance into two five days a week 4 weeks a month and 8 months a year Topics covered Marketing (functions and roles ) Strategy Mission Vision SWOT analysis annual Marketing Plan Marketing Planning Matrix Promotion and advertising(above and below the line) Consumer offers Trade Marketing ( trade incentives - Offers) Digital Marketing (social Media) Management(basic-Theory) Finance Management accounting with focus on Financial statements Statics for Financial analysis purpose
