tarek alkott

different roles
1- searching and selection new retail stores
2- Develop and launch these new stores
including ( demolish - finishing works - Fixtures -Products selection - product Merchandising and display)
3- annual Marketing Planning Matrix (ATL & BTL)
4- Vendors communications and Vendors commercial-negotiations Terms
5- B2B (Business development ) - Saudi Aramco
6- Fitness division Launch ( search new vendors)
and Business category establish
7- retail sales Staff (recruit- train- Motivate and orientation )
8- aquisation Jobs and Merge with other companies

annual Sales Plan by distribution channel
1- Hyper Markets
2- Van sales
3- Wholesale
4- Catering
* Manage sales staff on daily Bass-is
Train - follow up - support - incentives
Sales Collection and aging (Monthly - quarterly)
annual contracts with key accounts ( commercial terms)
Fast Moving and slow Moving items Management
Advertising and promotion activities
Launch plan for the new items
Competitors Monitoring

KPI:
Retail Business & Operations of Stores.
Wholesale Business & Distribution Channel
Buying & Merchandising.
Product Sourcing
Projects
Visual merchandising

Responsible for the organizing and planning for 40 stores, with an area of 22000 sq.mt with approx 80 Million turnover per annum. Involved in Strategic Account Service Management, sales forecasting / demand planning, vendor management, and retail return policy.
Duties:
Deputizing for the Area Manager, supporting and overseeing shop openings
Overseeing the recruitment of new sales and retail staff
Responsible for training and induction programs for new staff members
Day to day running and operating of stores
Ensuring a consistently high standard of presentation in all branches
Working closely with visual merchandisers
Maintaining accurate records of all pricing, sales, and activity reports
Controlling shrinkage, wages, write-off, cash control and store expenditure.
Marketed the company by organizing fashion shows and special promotional events

KEY SKILLS AND COMPETENCIES
Dramatically reduced expenditure by cost cutting across the board
Gained considerable portion of existing market & increased sales turnover by 27%.
Implemented changes that increased customer retention by 19 %
Responsible for opening 18 new stores till date & few more on the way too,
Experience of budgetary and merchandise management.
Consistent at meeting all set sales targets
Brand experience, working within brand guidelines
Producing data and reports for senior management on performance
Helped push the business forward to achieve significant turnover and profitability in 40 stores