Director of Sales & Marketing
The Arab Drug Store
مجموع سنوات الخبرة :12 years, 9 أشهر
Achievements:
• Increased overall collection performance from 75% to 95%
• Decreased overall trade credit facilities from an average of 150 days to 60 days
• Increased OTC overall sales by 15% through strategic marketing campaigns
• Became the market leader in the probiotics market in Jordan (According to the IMS data) with a
growth % of 180% Vs. YA
• Achieved an exponential grow% in the derma cosmetics sales by 300% vs. YA
Responsibilities:
• Managing a team of 40 employees consisting of sales manager, sales reps, sales coordinator,
medical sales supervisors, medical reps, beauty advisors, and a marketing coordinator.
• Develop strategic sales and marketing objectives
• Setting the annual business plans along with the senior sales and marketing employees and
monitoring their performances
• Making sure the top and bottom line are achieved through close supervision
• Working on business development opportunities by introducing new product developments and
exploring new channels of sales
• Setting an annual training programs for the team in order to increase efficiency and work output
Achievements:
• Won Soho Flordis International’s award for (Most active partner in digital activities) which was
held in the Oman
• Launched our own online / E commerce website through Shopify
• Launched Difa Cooper (cosmetics line) in the Jordanian market
Responsibilities:
• Setting the annual business plan for every brand in terms of budget, sales quantity and value by
month, expected profits (GP1 and GP2), marketing budgets, and promotions
• Building the annual sales forecast and working on the brands’ building blocks such as new product
developments
• Preparing the annual promotional calendar according to the seasonal events
• Preparing the online promotional strategy and E- Commerce budgets
• Managing a team of 23 employees consisting of medical sales supervisors, medical reps, beauty
advisors, and a marketing coordinator.
Achievements:
• Won Procter & Gamble’s award for (Preferred Distributor) which was held in the Jordan
• Introduced products to the E-commerce channel through 3rd party sites
• Increased monthly collection performance from 83% to 95%
• Increased overall sales by 12% through strategic marketing campaigns
Responsibilities:
• Setting the annual business plan for every brand in terms of budget, sales quantity and value by
month, expected profits (GP1 and GP2), marketing budgets, and promotions
• Building the annual sales forecast and working on the brands’ building blocks such as new product
developments
• Managing a team of 16 employees consisting of sales supervisor, sales reps, and in store
promotors
• Researching and developing marketing opportunities and plans
• Introducing new products to the market
Achievements:
• Won Procter & Gamble’s global award for (Best Golden Stores Execution) which was held in
Geneva
• Achieved a CAGR of 23% on the top line & 20% on the bottom line
Brands Portfolio:
• Procter & Gamble
• De’Longhi Group
• KAZ / Health care (Braun)
Responsibilities:
• Setting the annual business plan for every brand in terms of budget, sales quantity and value by
month, expected profits (GP1 and GP2), marketing budgets, and promotions
• Building the annual sales forecast and working on the brands’ building blocks such as new product
developments
• Preparing a complete marketing calendar which includes the seasonal events, launches, and
visibility execution
• Communicating monthly sales, stock, and market situation reports to suppliers
• Working and presenting quarterly business reviews
• Costing and pricing of new items
• Monitoring Aging stock and taking immediate action for a stock liquidation plan
• In charge and monitoring of marketing budget
• Sales and stock analysis
• Carrying out market intelligence and audit
• In charge of managing an electronics showroom and maintenance center
• Placing rolling 12 month forecast for sales and shipments
• Training sales team for new products and sales skills
• Point of sales material development
• Activation execution and ROI analysis
Achievements:
• Increased Carrefour sales turnover by 180% during the closing of 2014 vs. 2013 and
other accounts (Safeway & Yasser Mall) by 150%
• Won “Best in Class in Store Execution” award for Ariel & Tide concentrated powder
launch in key accounts for highest sales and perfect execution
• Won Carrefour’s regional office award for (Best Supplier & Outlet Relationship
Award)
Brand Portfolio:
• Procter & Gamble
• Kellogg’s
• 3M
• Hala Food Co.
Responsibilities:
• Sales & marketing account management in key account channel
• Preparing annual key account contracts and KBD (Key business drivers)
• SIB (Strategic Investment Budget) & Visibility plans exploitation and assessment via
COR (Close Out Report)
• Trade promotions & Loyalty Programs mechanics
• New launches visibility plans: pipe-line fill in, go-to-market plan & POSM deployment
guidelines
• Sales report extraction and analysis on weekly basis
• Merchandising supervision in key accounts.
• Implementing new product launch and visibility plans
• Listing of new items and achieving the requested shelf share
• Collecting payments and making sure all financial processes runs in a correct path
• Supervising delivery schedule to be set on time
• Monitoring competitors’ activities and frequent store visits
• Monitoring prices to keep track in case the price exceeds or drops from the expected
RSP
Handling a portfolio of seven accounts including:
- Mercedes- Benz
- Bank of Jordan
- Nassim Dada (Beko, Elba, and Sona)
- IKEA
- AL Maabar (St. Regis Hotel & Marsa Zayed Residence)
- Xerox
- Al- Kasih Food Supplies
• Handling clients advertising and marketing activities
• Maintaining an effective relationship with clients and agency personnel
• Developing yearly communication strategy and business models
• Ensuring smooth running of the day-to-day operations
• Ensuring projects deadlines are met within agreed budgets
• Prepare marketing calendars and associated projects planning
• Ensuring financial procedures are in order and in compliance with agreed terms and
conditions
• Ensure client satisfaction
• Follow up with clients on payments
• Pitching for new clients
Business Studies, English, Arabic, and Mathematics