Commercial Director
Medstar
Total years of experience :35 years, 6 Months
- Built HoReCa business from scratch including ( Purchasing, Storage and Logistic, Sales departments ).
- Lunching commodity products range plus Brands .
- Creating yearly Business plan including cash flow .
- Building strong relation with all suppliers and biggest 10 customers.
- Updated market news and action.
- Updated international market new and Action.
- Create all reports to follow up the below:
1- Sales coverage plan.
2- Sales team Visits report.
3- Sales report by value, Q, Brands with margin,
4- Daily collection report .
5- Daily cash flow report.
6- Monthly P& L report.
7- Monthly Purchasing report by supplier, SKU including Q, Price and Est arriving date.
Overall responsibility on establishing, organizing, submitting the yearly business plan as per agreed targets and KPI’s, the monitoring and achievement of this approved plan for the compamy including profit.
-Forecasting, ordering and the monitoring of inventory levels not to exceed agreed upon parameters of days covered and total inventory value to monthly sales.
-Recruitment of personal for the depatment as per the set budget and business plan approved.
- Built all sales rules and Performances evaluation .
-New products / agencies introduction to Kuwait market.
-Overall responsibility on establishing, organizing, submitting the yearly business plan as per agreed targets and KPI’s, the monitoring and achievement of this approved plan for the compamy including profit.
-Forecasting, ordering and the monitoring of inventory levels not to exceed agreed upon parameters of days covered and total inventory value to monthly sales.
-Recruitment of personal for the depatment as per the set budget and business plan approved.
- Built all sales rules and Performances evaluation .
.
-New product/ agencies introduction to DSD division in ASB Co.
-Overall responsibility on establishing, organizing, submitting the yearly business plan as per agreed targets and KPI’s, and the monitoring and achievement of this approved plan for the division.
-Forecasting and ordering for the division and the monitoring of inventory levels not to exceed agreed upon parameters of days covered and total inventory value to monthly sales.
-Recruitment of personal for the division as per the set budget and business plan approved.
Major Job responsibilities:
- Rebuilt Sales & Marketing Department.
-Evaluate Sales History and Development of Business.
-Built Export Market in GCC.
-Set JD and performance evaluation system.
- Teach Petra Staff How They can built their
sales plans, Objectives, Strategy, Improve Petra
customers service, Evaluation system.
-Participate in pricing new & existing products with the concerned departments according to the company’s financial & sales policies.
- Maintain good relationships with customers and Clients. Study their complains and suggestions.
-Train sales staff on all sales techniques and Customer presentations.
-Teach Petra Staff How - they are Preparing yearly sales plan and Marketing Support.
- Preparing yearly expenses sales budget.
- Set Petra Sales P .D .P .
ACHIEVEMENT IN PETRA
Previously only responsible for Cake & Ice cream, due to my hard work company has given responsiblity for Dairy, Juice and Trading department. Company has grown and did profit business since I took charge for above mentioned department.
DEVELOPED INTERNATIONAL BUSINESS WITH :
Tudor Rose Internationl ( UK ) and Aviko ( Holland ), etc.
- Rebuild Sales Department and set sales process.
- Preparing yearly sales plan.
- Set JD and Performs Evaluation System .
- Preparing yearly expenses sales budget.
- Plan sales routes and set coverage plans
Geographically.
- Distribute sales areas to salesmen and ensure
The whole district is covered.
- Supervise implementation of different sales
Systems, reporting and documentation.
- Train salesmen on all sales techniques and
Customer presentations.
- Follow sales supervision requirements
According to the company standards.
- Conduct periodic meeting with sales team.
Project achieved with Americana Cake Division:
- Sales & Marketing Projects
- New Sales Structure ( 1999 ).
- Americana Cold Sandwich ( 2000).
-Increase Croissant co-ops shelf spaces 50%
( 2001).
- Computerize all sales steps and reports ( Hand Held 2001).
- Launch New products ( Mini Croissant 1998 - Cold Sandwiches
- 2000 - Mini Pate 2001 - Montana 2001- Fatayri 2002 ).
- Re-launch ( New packing and improve quality )Croissant - Mini
- Croissant - Bread Crumbs - Puff Pastry.
Responsible for business and company has grown in my leadership
Worked under Manager and performed well during my period
Business management knowledge by GPA 3.77
Improve my language .
Accounting- Managment- Finance
