Marketing Specialist
Alalamiya Media
مجموع سنوات الخبرة :6 years, 6 أشهر
1. Managed Alalamiya website, overseeing its content, functionality, and user experience.
2. Crafted engaging and impactful content for social media platforms.
3. Developed comprehensive marketing plans.
4. Assisting in the coordination and execution of various events.
5. Provided support to the project management department by assisting with various projects and initiatives as needed.
- Develop and manage digital marketing campaigns.
- Manage the organization’s website.
- Work on SEO of the website pages.
- Creating and executing SMS, and email-based marketing campaigns.
- Improve brand positioning to align with corporate strategy.
- Customer service.
- Managing events in which Ladun and its subsidiaries participate.
-Events Specialist:
• Work with the director of marketing and the director of sales to organize the events.
• Negotiate and execute contracts for large- and small-scale events.
• Responsible for ordering and tracking event inventory including collateral, giveaways, etc.
- Events I've managed and worked on::
1. STC Event
2. Al Fanar Events
3. International Traffic Safety Forum and Exhibition
4. Saudi Electricity Company Event
5. Event of rebranding Al Rajhi Takaful identity
-Branding Specialist:
• Assist in the development and refinement of uniform graphic standards and visual brand strategies.
• Ensure brand consistency.
• Analyze brand positioning and consumer insights.
• Manage a team of marketing people working on brand initiatives.
• Follow up on marketing campaigns.
- Projects I've managed and worked on:
1. Rebranding all marketing materials of Al Rajhi Takaful.
2. Rebranding the design of Al Rajhi Takaful branches.
3. Work on open the new branch of Al Rajhi Takaful in Riyadh industrial.
4. Improve branding campaigns on social media.
-Communication Specialist:
• Manage internal communications content.
• Suggest what information should be presented to employees.
• Edit and revise content as necessary.
• Adjust communication plan as needed.
• Write the content of press releases for Al Rajhi Takaful.
- Market Research:
• Seek and provide information to help the company determine its position in the marketplace.
• Gather data on competitors and analyze their prices, sales, and method of marketing.
• Collect and analyze data on customer demographics, preferences, needs, and buying habits.
• Prepare research reports.
- Projects I've managed and worked on:
1. Motor insurance research.
2. Medical insurance research.
3. Travel insurance research.
- Digital Marketing:
• Set up and optimize company pages within each platform.
• Create a Social media content plan.
• Continuously improve by capturing and analyzing the appropriate social data/metrics.
• Interact with Allianz Saudi Fransi customers.
• SEO for Allianz website.
• Create and follow up on marketing campaigns.
- Campaigns I've managed and worked on:
1. Formula-E campaign.
2. Food basket campaign.
3. Blood donation campaign.
- Corporate Social Responsibility:
• Coordination with the marketing manager to administer the company’s charitable budget.
• Assist with the production of the materials of corporate social responsibility.
• Coordinate with government entities in all matters related to corporate social responsibility.
- Projects I've managed and worked on:
1. Back to school.
2. Food basket.
3. Blood donation.
- Involved in marketing and quality management.
- Attended many meetings and participated in exposition.
- Provide regular updates on marketing effectiveness.