CEO Paul French Bakery & Café
Aledrissi Group of Company’s
مجموع سنوات الخبرة :35 years, 1 أشهر
Chief executive Manager (Apr 2021 to Ongoing)
• Reorganizing the Main Office.
• Hiring all key positions.
• Reducing Food Cost by 8%.
• Securing Financial Loans over 5 Million Riyals .
• Reopening the Catering Division and contracting
Generate additional income for the company in the right way thru branch expansion and additional products like capsules and cold brew and coffee machines. Reporting Directly to the Owner Business development activities where across different departments, including sales, marketing, project management, product management, . Networking, negotiations, partnerships, and cost-savings efforts are also involved. All departments and activities where driven by and aligned with the business development goals.
•Capsules and Cold Brew Production & distribution A to Z
•Roaster Facility for coffee production with all legal licenses A to Z
•Locating and renting 12 New Branches within 12 months. Jaddah, Abha, Khamis, Madina, Najran
•Reducing Rents by 15% Reducing Overtime By 80% Reducing Purchasing cost by 35%
•Increasing Sales from new items (capsules Cold Brew Coffee Machines Merchandize items) Increasing Sales from new Sales Channels Web Page Delivery Service Direct Sales …..
•Organizing the company employing New Staff in all Departments.
•Got the company true pandemic with 2, 000, 000 SR in Savings (rents + Labor Cost + other savings)
•Handled all Legal issues in the Company and Win 12 Cases in court EFC East Foods Company Limited, Jeddah, Saudi Arabia The Company is a major player in the restaurant and fast food and coffee shops business with over 500 branches in Saudi Arabia. Some of our brands or Franchises: Charleys, NYF, SABA, Crepe World, Gram masala, Daily Fresh, Freshi, Spazio Caffe Manuel Caffe, and Cinnzeo.
Direct and control comprehensive operations of business. Conceptualise, formulate, and implement strategy designed to grow and enhance business process. Lead recruitment process in order to hire highly skilled key operation manager. Foster congenial relationship and professional communication with operation manager. Tactfully negotiate and succeeded in reducing existing shop rents. Engage and confer with HR and finance manager to discuss impeding issues. Devise and formulate strategy for seamless running of operations. Achieve set results and forward to the unit's employees. Ensure the provision of key results to CEO. Establish robust relationship with corporate officers in broader organisational strategic planning. Play a vital role in buying all equipment for the new location. Attain government licenses, including licenses from the main franchise holder if necessary.
Opening over 50 new Branches in the region
Enabled the achievement of bottom-line factors by co-ordinating and structuring the company from scratch.
Contributed to the success of company progression by slashing rents by 22%.
Commended by senior management for exemplary performance and reduced overtime by 100%.
Significantly increased and enhanced sales by 25% in the first years. Additional Entrepreneurship Experience