Tarik Charfaoui

• Manage Sales and Marketing of high value FMCG brands in the Middle-East (UAE, KSA…), Asia (PK...) and Africa (SA, Egypt…).
• Set up annual budgets in agreement with the production teams at different factories and the breakdown per brand per market, roll-out of the brand’s strategies, GTM, NPDs and developments.
• Select, drive and review distributors in order to develop the brands in different countries, channels (Retail, WS, B2C, B2B, E-Com…).
• Put in place yearly sales targets and different plans: pricing, marketing, promotions, incentives, Rebates, KPIs … per brand/market.
• Make sure that the distributors are using the right strategies, resources, brand guidelines…and hitting the expected targets.
• Lead local and remote Teams (Marketing, Sales, Merchandising…), execution of retail strategies, trainings…, kits deployment: POS displays, visuals, assets… and make sure they’re applied in the different markets in order to provide the best customer experience.
• Set up weekly forecast meetings with the customers and different factories & monthly reviews in order to follow up the achieved results Vs targets and launch new action plans.
• Follow the P&L of the brands and the performance of multiple accounts, teams, KPIs (IMS, MOS, Net Sales, GM, SGA, ROIs…).
• Making sure to constantly hit and overachieve the MBO targets of the teams, region and company.

 Manage sales, marketing and distribution of Samsung products and solutions in the MENA region.
 Set the yearly sales & marketing strategies in line with the company’s targets and guidelines and validate it with the CEO.
 Prospect and select the distributors and vendors in the different territories and discuss their annual targets and developments,
business and marketing plans, operations, incentives, back margins, marketing investments, promotions, recruitments
 Lead the managers in setting directions: channel strategies, pricing structures, margins, GTM, brand activations, road shows.
 Manage a team of sales, product & marketing managers, support and oversee their SMART MBOs, motivation and developments.
 Make sure that the compliance guidelines are adhered to and respected in all the day to day activities.
 Evaluate the needed resources: HR, budgets, partners… and improve the operational processes, investments, synergies…
 Consolidate the 3 months sliding forecast window with the customers and relay it to the factories while following up its accuracy on order execution and put action plans to fix its issues.
 Oversee the sale’s performance (sell-in, sell-out, PSI...) of the main distributors and channels (B2B, Modern trade, Telecom
Operators, Traditional, Proper, E-commerce…), bids proposals (RFIs, RFPs…) and lead the actions with the main players.
 Manage the P&L of the business and performance of the logistical, operational & financial KPIs, HR scorecards …
 Achieved unmatched performance in the history of the company: number one in sales in 2013 (IDC).

• Co-founded this company that is active in FMCG production, distribution & services in Saudi Arabia.
• Built a business plan that evaluated all the milestones, investments, returns, risks …
• Completed the registration processes, company setup and set its office, show room, warehouse…
• Managed, negotiated and partnered with different vendors, suppliers, partners, distributors & resellers in many areas.
• Hired and organized the HR forces and the setup of the different teams, processes, procedures...
• Set the different organizations per channel: Sales, Marketing, Services, After-sales, E-Commerce, admin...
• Negotiated and closed the annual strategic plans: business plans, marketing programs, target KPIs & ROIs, CAPEX & OPEX, cost controls and the launch of new products, services and programs…
• Completed the acquisition of a company that expanded the scope and reach of Tajtec portfolio & services.
• Spearheaded, coached and motivated the sales, marketing, admin organizations and the support teams…
• Followed up the sales forecast accuracy and achievement scores of the sales and marketing plans, promotions, correction plans…
• Monitored the monthly sales, bids proposals (RFI, RFP) and annual financial reports (P&L, CFS, BS).

• Managed Sales, Marketing and distribution of the company's Lifestyle business in Morocco and its exports regions (in Europe and Africa).
• Set the products, sales and marketing strategies and budgets, yearly pricing, branding and distribution’s plans with the President.
• Managed the relationship terms and conditions with the group internal factories (Richbond’s) and other external suppliers.
• Hired and managed a team of sales, channel, account, marketing, product, merchandising, export and payment collection managers.
• Orchestrated the “GTM” plans of the new products, launches and activations and followed up the field response and recommendation.
• Consolidated and share the field and opportunity intelligence with the product’s and designer’s teams.
• Followed up the evolution of the sales forecast and the sales, marketing, logistical and payment KPIs.
• Tracked the sales results in the different channels (Modern, Traditional, proprietary stores, Franchises, B2B, Export, E-Commerce…)
• Managed the P&L of the company, budgets, projects execution and presented the results to the president.

• Lead the pre-sales and delivery of HP consulting services.
• Built and managed high value critical accounts in the Middle-East and Africa that had a Total annual turnover of more than $7m in IT infrastructure projects (Datacenter, computing, storage, networking...) and turnkey solutions (ERPs, CRM, Billing, BI…) and $2m in direct services (audits, delivery, support, training...).
• Drove the marketing & presales of OSS/BSS solutions to the main companies in Telecoms, Banking, O&G, Airlines, mining…
• Kept the highest standards on technical support and SLAs and won the “Best mission-critical 24/7 services company in the MEA” for many years!
• Lead and animated a network of Partners and VARs that generated deal flows from remote territories.
• Developed the expansion of the company and the creation of regional offices in 3 countries.
• Improved the company’s share of wallet in these accounts by more than 30% YoY on average.
• Managed the Sales & Delivery teams (Local and remote Pre-sales, Engineers & Project Managers).
• Engaged with the customers at the upstream level and advised them in their bids (RFIs & RFPs).
• Coordinated the proposition & delivery plans with the companies’ CXOs and Senior Executives.
• Lead the development of customer care programs that improved many operational KPIs .

- Managed and supported the operation’s Service Level Agreement.
- Trained other engineers in new products and processes.