Corporate Marketing Manager
Avivo Health Group
Total des années d'expérience :16 years, 4 Mois
Key Responsibilities:
• Managing all marketing activities within the clinics
• Developing the marketing strategy for the clinics in line with group objectives
• Coordinating marketing campaigns with sales activities
• Overseeing the clinics’ marketing budget
• Creation and publication of all marketing material in line with marketing plans
• Planning and implementing promotional campaigns
• Manage and improve lead generation campaigns
• Overall responsibility for brand management and corporate identity
• Preparing online and print marketing campaigns
• Monitor and report on effectiveness of marketing communications
• Working closely with the marketing support team and assisting with new product launches
• Maintain effective internal communications to ensure that all relevant group functions are kept
informed of marketing objectives
• Analyzing potential strategic partner relationships for clinic marketing
• Organizing clinic conferences, trade shows, and major events
• Building brand awareness and positioning
• Evaluating and maintaining a marketing strategy
• Directing, planning and coordinating marketing efforts for four clinics
• Communicating the marketing plan
• Developing each marketing campaign from start to finish
• Researching demand for the clinic's products and services
• Handling social media, public relation efforts, and content marketing
• Planning and managing influencer marketing
• Drive the brand positioning of CosmeSurge through interaction within the organization and external stakeholders including media, press, bloggers etc.
• Together with the Corporate Marketing Team, plan and develop promotional and communications strategies and participate in the development of the clinics’ marketing plans and annual budgets
• Effectively manage the marketing and client communications programs including copy writing, graphic design, collateral, direct mail, print advertising, outdoor advertising, website content, e-marketing and brand identity programme
• Develop & audit communications standards and policies for implementation and consistency across clinics
• Celebrity marketing for endorsement of Brand CosmeSurge
• Develop and maintain excellent press relations with national and international media especially lifestyle and business media. Conduct familiarization for the local and international press, as well as beauty and fashion bloggers and influencers
• Approve all artwork designs for printed material as well as for soft files
• Organize Opening Ceremony and events surrounding the launch of new clinics and products.
• Cultivate professional relationships with business, marketing partners and influencers
• Lead and facilitate all client and media events for CosmeSurge Clinics
• Maximize opportunities for the clinics to be featured in brochures, beauty features, and other promotional material and program
Al-Futtaim Auto Centers is one of the largest automotive solution providers in the United Arab Emirates and leads the rapid development of aftersales automotive business in the United Arab Emirates. As part of the renowned Al-Futtaim Automotive Group which enjoys undisputed leadership in the United Arab Emirates in terms of the largest automotive company that holds exclusive franchises for brands like Toyota, Lexus, Honda, Jeep, Chrysler, Morgan Car Company, Lotus, Caterham and Al-Futtaim Marine and other automotive products that includes tyres, batteries and accessories.
Key responsibilities:
• Planning and implementing marketing strategies for all seven businesses under the Al-Futtaim Auto Centers umbrella (BodyCenter, FastFit, FastCare, TyreZone, AutoEquip, Al-Futtaim Marine and ERAS Customs & Classics)
• Managing budgets and forecast for the financial year
• Planning and execution of campaigns, events and media impressions
• Partnering with various business houses to collaborate and work on events/CSR activities
• Created Corporate Identity guidelines for the business
• Responsible for website development and social media activation
• Currently being trained as internal auditor for ISO 9001:2008 certification
• Creating and maintaining the organization’s brand standards
• Support internal marketing staff in their assigned duties
• Identify market opportunities develop, coordinate and implement marketing plans
• Develop annual internal and external marketing strategies
• Work with Corporate Director of Marketing in implementing marketing strategies including advertising, direct mail, community relations, publications, web/on-line, events, etc.
• Participate in appropriate healthcare events in order to promote the hospital’s products and services
-Drive the brand positioning of The Westin Mumbai Garden City through interaction and messaging within the organization as well as with all stakeholders
-Together with the DOSM, plan and develop promotional and communications strategies and participate in the development of the hotels marketing plan and annual budget
-Effectively manage the marketing and client communications programs including copywriting, graphic design, collateral, direct mail, print advertising, outdoor advertising, web site content, e-marketing, GDS advertising and brand identity programme to achieve the desired brand positioning across every touch point
-Develop the communications standards and policies and audit it for implementation and consistency across departments
-Approve all artwork - design for printed material as well as for soft files. Check for correctness of brand name usage and other aspects consistent with brand standards
-Develop the media plan and plan the timely placement of press releases, advertorials and articles about the product
-Cultivate engaging, professional relationships with business and marketing partners and influencers, gain loyalty, trust and ‘top choice’ whenever they wish to promote a lifestyle experience
-Develop and maintain excellent press relations with local and national media especially lifestyle and business media
-Identify media partners and develop quality vendors for effective execution of the marketing promotions
-Plan and lead all client and media events for the hotel
-Maximize opportunities for the hotel to be featured in brochures, travel features, directories, newsletters and other promotional material and programs
-Brand positioning, media relations, events and partnership marketing, as well as database and online marketing for the hotel
-Assist the Director of Sales & Marketing in developing an annual marketing & communications plan for the promotion of rooms and food & beverage goals on a monthly basis
-Establish and maintain close contact with local, national and foreign journalists
to maximize media coverage
-Establish effective relation with agencies to devise and maximize publicity
materials (printed collaterals, radio campaigns, advertising, etc.)
-Liaise and coordinate with the advertising agencies and media companies
-Overlook all press releases and maintain a constant supply of articles for the media partners
-Carrying out online marketing activities
-Plan strategic PR and marketing activities for the property
-Coordinate with the advertising and PR agencies
-To maintain and update hotel information on the website
-To ensure hotel and brand standards are adhered to in all written forms of communication, either issued by the hotel or the media
-Planning and monitoring marketing budgets throughout the year
-Establishing effective relation with agencies to devise and maximize publicity materials (printed collaterals, campaigns, advertising, etc.)
-Establishing and maintaining close contact with local, national and foreign journalists to maximize positive media coverage
-Planning and execution of PR activities for Hotel Launch
-Coordinate offers and PR related information for all publications
-Maintain, update, and manage all information on the JW Marriott Mumbai web site
-Assist at developing brochure and hotel collateral materials
-Ensure a consistent marketing message is communicated through all advertising and collateral creative
-Working on PR plans and assisting on the execution of the same
-Active media relations across print and electronic mediums
-Inter-department coordination for all print and advertising related jobs
-Tracking and compiling of media reports
-Assisted the marketing cluster team in the coordination and procurement of all pre-opening marketing collaterals rooms/F&B/MoMo Café for Courtyard by Marriott Pune, Hinjewadi
Hutchison Essar Cellular Ltd. - Handled Maharashtra and Goa circles
- Execution of press ads, television ads, events, campaigns and other advertising
Collateral
Serviced prestigious accounts:
-Dr. Reddy’s prime cardiovascular brands
-Glaxo Smith Kline brands like Family Vaccines Division and CCM - Calcium division
-Ideate Audio Visuals for various brands, 360 degree launch of Brands, CME Events and Launch of club for Dr. Reddys leading brands like Atocor and Telsartan
-Other Projects include:
Wockhardt Anti-Tobacco Campaign
-Johnson & Johnson Miss India Event:
Responsible for organizing a unique, first time event at Miss India - “Miss 1Day
Acuvue”