Founder
Curated Placements Inc.
مجموع سنوات الخبرة :11 years, 3 أشهر
Specializing in securing luxury media placement by consulting with clients to assist them in acquiring high-end media advertising space.
Advertising Patents include:
Forbes
Bloomberg BusinessWeek
Vogue
VanityFair
GQ
Architectural Digest
Elle
W
etc.
Managing and restructuring multiple governmental client’s social media and online strategies to help increase public campaigns / initiative awareness and generating strategic creative online digital strategies.
- Revamped Zone Group and the Critical Infrastructure & Coastal Protection Agency’s (CICPA) old social media strategy using previous and current social analytical data
- Writing, distributing and following up on press release distribution and managing media and press.
- Responsible for daily posting for CICPA, and Zone Group
- Spearheaded several creative strategies to be implemented for the Critical Infrastructure & Coastal Protection Agency (CICPA) new campaign regarding their social media and online digital strategies to connect with target audience and increase awareness
- Covered live Events on social media for CICPA and The Khalifa Award for Excellence
Identifying key online portals for collaboration and event announcements
- Led Abu Dhabi Chambers of Commerce & Industry’s new social media and digital strategy to showcase their work
- Confer with production, graphic designers and web-design personnel to coordinate production of social media and communications materials
- Generating creative ideas for multiple clients in regards to online digital strategies and way to increase exposure
- Successfully reached and collaborated with social media influencers for bringing awareness to Abu Dhabi Business Forum
YOU Effect, a social movement that harmonizes the passions, struggles, and goals of
youth to produce local and global change. As a new web-series and TV show, YOU
Effect aims to empower the youth voice. The show strives to mentor young people
through a universal online program & bring positivity back into media.
Duties Include but not limited to:
• Writing and developing media materials such as press releases, advisoires, talking points and compliling media lists that support strategic objectives and portrays the success of YOU Effect, it’s people and partners
• Create and update social media editorial calender across all YOU Effect milti-media platforms
• Developed communications and media plans to co-ordinate social media influencers, bloggers, media outlets and responses, establishing campaigns strategic goals and tactics.
• Continually researching ideas/initiatives that support YOU Effect’s strategic objectives and presents them in a professional and creditable manner, following media-accepted styles to the external community including, major media outlets, ethnic media, community groups, partners, government agencies and specific- targeted publications.
• Leading & delegated social media content creation and leading strategy and tactics
Successfully developed new social media strategy and campaigns resulting in an increased engagement of 1325 % in the first month (using analytics).
Social Media - Building and executing social media strategy through competitive research, platform determination, benchmarking, messaging and audience identification. Increasing overall conversion rate and monthly customer engagement.
- Continuously improve social media strategy by capturing and analyzing the appropriate social data/metrics, insights and best practices, and then acting on the information.
- Building and executing social media strategy through competitive research, platform determination, benchmarking, messaging and audience identification.
- Researching relevant topics and monitoring press coverage to identify new pulls.
Media Relations - Successfully featured on Meetings + Incentive Travel magazine, Canada’s voice of the business events community.
- Helped Coordinate Trade Show booth in IncentiveWorks, Canada’s largest trade show and conference for the meetings, incentive travel, events and promotions industry.
Community Relations - Enhancing corporate social responsibility by securing relationship with QCAlliance, Promotional products industry’s only independent non-profit organization helping suppliers provide safe promotional products.
- Collaborate with other departments (customer relations, sales etc) to manage reputation, identify key players and coordinate actions.
Successfully served as a spokesperson and the main contact for requests regarding news releases, events and issues related to Pushers Collective.
Media Relations - Search for prominent publications and journalists compiling media list
Copywriting and drafting press kits to send out to media outlets
- Identify opportunities for features articles and other media / news outlets using free or paid press release distribution services
- Negotiated feature on The Urbanite distributed to approximately 200 businesses and news stands throughout Windsor
Community Relations - Negotiated multiple deals with local community initiatives (including local magazines and newspapers
- Created strategies for CSR and community partnerships/ involvement enhancing brand image.
How do we make decisions as consumers? What do we pay attention to, and how do our initial responses predict our final choices? To what extent are these processes unconscious and cannot be reflected in overt reports? This course provided me with an introduction to some of the most basic methods in the emerging fields of consumer neuroscience and neuromarketing. Learning about the methods employed and what they mean, about the basic brain mechanisms in consumer choice, and how to stay updated on these topics. The course provided me with an overview of the current and future uses of neuroscience in business.