Business Development Manager
Merlin Digital LLC
Total years of experience :22 years, 11 Months
Overall charge of increasing the its turnover by driving sales growth through new and existing clients.
Key contributor in designating the organisational presence in the rapidly growing industry “Corporate In-flight Duty Free
Impact Summary: Formulated aggressive marketing strategies to create a pull for the products as well as altered the product
mix/specifications to align with local market demands. Accelerated the business growth while influencing, motivating and leading
staff, prospects, customers, vendors. Managed operations and re-engineered working SOP's for enhanced operational
effectiveness. Promoted a collaborative, high performing, equal opportunity, and an open-door organizational culture through
employee empowerment initiatives.
Significant Highlights:
Acknowledged for displaying versatility in managing multiple distributorship & dealership, supplier relationship and multiple
product lines as well as for providing solutions to Clientele and Corporate Channel Sales Development across UAE.
Activated Greenfield Operations for the company in the field of Consumer Electronics & Home Appliances.
Identified new clients in different sectors i.e. Hoteliers, Property Developers, Government institutions and Contracting
Companies to create pipeline for revenue generation.
Effective role in signing MOU’s with different vendors, credit allocation, control, assessment and monitoring of payment
receivables; and undertaking marketing research activities with regards to competitor brands & brand positioning.
Impact Summary: Tasked to provide potential clientele to Corporate & Channel Sales Divisions across UAE for Super General Brand
of kitchen products and home appliances. Imperative in pre-diversifying sales model by structuring a channel of 5 Relationship
Team Members; and direct marketing cross-sell model to compare Annual Business Plan and Monthly Sales Forecasts.
Significant Highlights:
Brain behind developing and effectuating a strategic plan that ensured delivery of business & revenue targets for product
portfolios across unsecured Lending and Secured Assets businesses.
Promoted exceptional best practice within sales & operational process with independent 100% call back policy, robust
documentation quality checks, quality assurance reviews and stringent training programs.
Developed core business strategies to facilitate new business developments, whilst providing operational and personnel
support to ensure the functionality and sustainability of the organization as a whole.
Identified new clients in different sectors like Hoteliers, Property Developers and Contracting Companies.
Impact Summary: Conceived, conceptualized, and implemented a credible and compelling Corporate &
Dealer Sales Network and marketing plan to establish & grow the business for Akira Audio/Video Products
& Home Appliances. Assured enhanced market share and dealer service by appointing new sub-distributors
& dealers and handling related activities (Credit Allocation, Control, Assessment and Monitoring of Payment
Receivables).
Significant Highlights:
Proposed and rolled-out attractive sales promotions activities on festivals & as per seasons in Hypermarkets & Supermarkets.
Fortified the organisation by generating new business in the Institutional Segment.
Provided leadership and management to ensure achievement of targets for profitability, growth, and equity of the products
within the portfolio.
Notable role in sourcing products directly from manufacturers - LG, TOSHIBA, SAMSUNG, and SONY, Sharp, Panasonic, and
IBM in a cost effective manner as well as managing brands.
Impact Summary: The stint required leading a team of 5 members representing Al Futtaim Panatech at Costless Mina, Abu Dhabi
(a place for 13 brands to operate under one single roof). Ensured showroom’s success by introducing new models in consultation
with Sales & Retail Manager and suggesting & implementing attractive sales promotions to augment sales.
Significant Highlights:
Directed market and competitor analysis while reinforcing a distinctive brand value and awareness to highlight value
propositions of innovative products through compelling packaging and consistent promotional measures at the point of sales.
Recorded attainment of sales targets and gross margins while operating as independent profit centers.
Designed manuals, KPA’s and KPI’s, Standard Operating Procedures Manual; and trained staff in all areas of retail - operations,
company, product and customer service.
Handling space planning, merchandising and promotional activities as well as implementing new retail outlets.
Acted as a focal point to ensure superior /front line customer service at the outlet and constantly maintained standards for
follow-up for the home deliveries, installations, and after sales service
Involved in wholesale invoicing of the items sold at Costless on daily basis and submitted sales reports and inventory reports
to the branch manager as well as the H.O. on monthly basis.
CAREER COMMENCEMENT
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