تسنيم الشامي

Lead business development strategies for two franchise, driving
expansion and maximizing market penetration across nine branches.
• Develop and execute integrated marketing plans, including digital
marketing, social media, local promotions, and brand activations tailored to
early childhood education services.
• Conduct market and competitor analysis to identify opportunities, inform
decision-making, and adjust tactics to meet organizational goals.
• Cultivate strong relationships with parents, partners, and community
stakeholders to boost enrollment, referrals, and long-term retention.
• Oversee branch marketing calendars, budgets, performance tracking, and
reporting to gauge campaign effectiveness and ROI.
• Coordinate with cross-functional teams and branch managers to ensure
consistent messaging and alignment of business and marketing objectives.
• Represent the organization at events, open houses, and community
engagements to increase brand visibility and parent engagement.

❖ Developing marketing strategies for new products.
❖ Organizing promotional events and coordinating day-of deliveries and staffing.
❖ Leading and training a team of Marketing Associates.
❖ Reviewing current marketing campaigns for weaknesses and developing solutions within budget
constraints.
❖ Brainstorming fresh advertising ideas with senior management.
❖ Analyzing all media coverage of the organization and drafting appropriate responses.
❖ Working with the social media team to create a content calendar.
❖ Organizing promotional events such as press tours and conferences.
❖ Representing the organization at press conferences, interviews.

• Issued quarterly awareness insurance publication.
• Managed all media relation through publishing all company news in local newspaper on monthly
basis
❖ Organized an annual media gathering for journalists to keep them in touch to company
performance.
❖ Developing the E-marketing function,
• Social media
• Website
• Online Distribution & Payment Processing
• Online Advertising
❖ Organizing all Corporate Events & Sponsorship to promote the company brand and ensure
that the company brand image is widely known in the market.
❖ Launch the marketing campaigns for the companys products and following up on their
reflection on the companys sales.
❖ Establishing business alliances with several types of partners to increase sales.

❖ Improving quality of content for the press through summarization and rewriting.
❖ Actively participating and covering in conferences & symposiums.
❖ Preparing and conducting press interviews.
❖ Collecting and editing news and information.
❖ Analyzing various companies Financial data and use it for
publishing.

Team player and essential part of the Economic editing department of a major newspaper in the state of Kuwait.

Accomplishments

•Improving quality of content for the press through summarization and rewriting.
•Actively participating and covering in conferences & symposiums.
•Preparing and conducting press interviews.
•Collecting and editing news and information.
•Analyzing various companies’ Financial data and use it for publishing.

Traveled the world and served passengers. Took care of passengers’ needs, particularly those with special needs.

Accomplishments

* Ensured that adequate supplies of refreshments and emergency equipment are on board.
Demonstrated the use of safety and emergency equipment.
* Light briefings on details of the flight