Tyre Division Head
IMALCO
Total years of experience :24 years, 8 Months
- Handling Retails & Institutional Sales team.
- Sales & Marketing planning, Budgeting, Promotional Planning, Seasonal promotional planning and implementing.
- Tie up with Woqod Petrol station to sell Hankook tyres from their Tyre bay.
- Handling all government institutions and maintaing good business relation with all the department heads.
- Increase Sales Volume by 10% in the first year.
- Started dealer network to sell Hankook's 2nd teir brand in the market.
Worked for their IVMS division, providing solution to Vehicle monitoring system to Petroleum companies. Started tire and Battery business, job including -
- Sourcing tires form Local dealers & form China.
- Signed dealership agreement with Techking tyres, China.
- Established Sales department, appointed Sales and service engineers.
- Established dealer and corporate sales strategies.
- Formulated Credit policy, Purchase policy etc.
- Budgeting & Planning
** Organizing marketing and sales operational objectives by contributing marketing and sales information and recommendations to strategic plans and reviews; preparing and completing Sales Planning, strategic action plans, customer-service standards; resolving Claims & problems.
** Meets marketing and sales financial objectives by forecasting requirements; preparing an annual Sales plan & target; Advertisement and promotional budgets & planning. New product planning for specific segments.
** Preparing Marketing and sales objectives by planning, developing, implementing, and evaluating advertising, merchandising, and trade promotion programs; developing field sales action plans.
** Identify marketing opportunities by identifying consumer requirements; identifying seasonal trends, competitor's share, and competitor's strengths and weaknesses; forecasting projected business; establishing targeted market share.
** Provides information by collecting, analyzing, and summarizing data and trends. Setup Marketing Information system to gather & process external & internal data for quick and accurate decision.
** Protects organization's value by keeping information confidential.
** Accomplishing Marketing and sales human resource objectives by recruiting, selecting, orienting, training, assigning, scheduling, coaching, counseling, and disciplining employees; communicating job expectations; planning, monitoring, appraising, and reviewing job contributions & planning.
** Skills/Qualifications: Financial Planning and Strategy, Marketing Concepts, Positioning, People Management, Territory Management, Sales Planning, Competitive Analysis, Understanding the Customer, Product Development, Client Relationships, Creative Services etc.
1. Business Planning & Development
2. Marketing of Tyres & Lubricants to Institutional & Industrial customers,
United Nation, WFP, UNHCR and other UN agencies, Oil Field companies,
Transporter & OE franchise etc.
3. Sales Strategy & Planning.
4. Assist in Purchasing & Import.
5. Branch Management
6. Active role in promotional planning
7. Organising Customer meet and seminars
• Industrial marketing for Lubricants, Specialty Lubricants and Petrochemicals to various industries in India. Visiting customers, demonstrating, understanding application and recommending products as per their utility.
• Organizing advertisement and promotional campaign, seminars and training program for various product and their applications.
• Handling a direct sales team, sales planning, targeting and monitoring. Review of sales promotion of individuals executives.
• Using Internet search engine, yellow pages and references for preparing better and useful database on regular basis.
• Assisting and preparing promotional campaign, Designing and assisting in company advertisement materials and website and web based promotion.
• Job involves Industrial and Institutional Marketing of Tyre Retreads, Retreaded Tyres and Tyre Retreading Materials directly to Indian Defense, Public Transport companies, Transporters etc.
• Conducting Market Survey to find out the consumption pattern, product awareness & demand of Products, effectiveness of Advertisement campaign etc.
• Searching new customer through internet, yellow pages and by references. Visit them and creating new customer. Developed a customer database with their preferences and dislikes, their monthly requirements and purchasing schedule.
Subsequently promoted as
Assistant Manager - Sales/Administration (01-04-2005 to 11-02-2006)
• Responsible of all industrial, institutional accounts for Marketing of Tyres & Retreading materials and Retreaded tyres (OTR and Agriculture tyres).
• Development of Tyre Retread business, Focusing Government Organization, State Transport and Public Transports companies.
• Handling Dealer/Distributor network in Northern India. Support Channels to achieve target and appoint new sub-dealers in specific area.
• Internet marketing for products, Using Trade portal to advertise, listing of products. i.e. Listing, Browsing emails etc. Handling Domestic and International Inquiries, Sending Quotations, responding incoming emails etc.
• Responsible for Managing & Analysing Sales Related information, writing and executing marketing plans, Customer newsletter and other communication plan.
• Selling of Materials/Products to various Industries in India. Handling all Major Account and Corporate sales independently, visiting to customer demonstrating and assuring them for better quality product and services.
• Attending and Preparing Tender Documents for various Govt. Departments like Coal India Ltd., Indian Defense Services etc.
1. Institutional & Industrial Sales of FIRE SAFETY EQUIPMENTS.
2. Direct Marketing for all type of Fire Extinguisher, Smoke Detector and other fire safety equipments to the factoreis, offices etc.
• Two months project training at Castrol India Limited., Kolkata, Survey regarding consumption patterns of lubricants in around Patna in 1996.
Specialization in Sales & Marketing Also specialised in International Marketing
International Relation
Intermediate in Science with major Mathematics. Other subject Chemistry, Physics & English