Tayyaba Seher, Business Analyst – IT (Product / Project Management – Ecommerce, Retail Banking , S&Q)

Tayyaba Seher

Business Analyst – IT (Product / Project Management – Ecommerce, Retail Banking , S&Q)

UNITED BANK LIMITED

Location
Pakistan - Karachi
Education
Master's degree, MBA - Marketing
Experience
20 years, 0 Months

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Work Experience

Total years of experience :20 years, 0 Months

Business Analyst – IT (Product / Project Management – Ecommerce, Retail Banking , S&Q) at UNITED BANK LIMITED
  • Pakistan
  • My current job since June 2007

•Analyzing business requirements (for new projects/ maintenance/Change requests). Functional requirements gathering & gap analysis.
•Liaise with business contacts and clarify detailed requirements. Coordinate meetings with business, IT project teams & vendors.
•Explore alternatives to address business requirements and assist business in evaluating the different solutions.
•Provide clarification on software and business requirement related doubts/issues to IT project teams
•Take up business issues, where required, with relevant business groups and obtain clarifications
•Assist business in preparation of BRDs and the development team in preparation of Functional Specification and obtain signoffs.
•Prepare CRFs & obtain signoffs.
•Maintenance (change requests handling) of existing IT systems.
•Support QAT process, manage (schedule, arrange and supervise users) user acceptance testing, prepare Test cases & obtain UAT signoffs from stakeholders.
•Design reports/MIS on Oracle Discoverer and provide queries for data extraction to business users accordingly.
•Prepare user manuals
•Provide assistance in training of users on the new system
•Project planning
•Manage project timelines, project status and ensure timely delivery using Enterprise Project Management tool.



PROJECTS IN UBL:

o Global Internet Banking
o Visa Prepaid Debit Card
o UBL First - Junior Saving Accounts
o UBL Wallet - Debit Cards
o UBL Premium & Signature Master Cards
o Priority Banking
o WHT - Vendor Payments
o Hajj System
o Fixed Assets Management System
o Statement of Accounts
o Hyperion Budgeting & Planning System
o Central Database (MIS generation & Modifications)
o Unibank - Inhouse Core Banking System (Modifications)

Marketing & Sales Coordinator at GERRY’S SOFTLOGIC (PVT) LTD
  • Pakistan
  • August 2006 to May 2007

•Coordination with the DELL office (Malaysia) for pricing of each application.
•Weekly, Monthly & Quarterly forecast reports preparation.
•Assists GM in counseling & appraisals for the employees.
•Initialization of Tenders related to our products.
•Coordination with sales team for the preparation of their commission claims.
•Inter-departmental coordination for local products pricing.
•Complete record maintenance (Filing & Databases).
•Leads generation.

Supervisor - Call Center at Multinet Pakistan Private Ltd
  • Pakistan
  • April 2006 to July 2006

• Handling - Call center operations
• Strategy planning.
• Inbound Leads Management
• Outbound leads generation - Telemarketing
• Lead database handling
• Agents monitoring - Supervisory
• Over all monitoring - Call center performance
• Inter departmental coordination to resolve customer’s queries & complains.
• Reports generation
• Customer support related to sales
• Working on AGENT 200X, SUPERVISOR & MIS REPORT Generation tools
• Training to the new team members.
• Participation in marketing & sales - Promotional campaigns e.g. company’s stalls at exhibitions.

Corporate Sales Consultant at Multinet Pakistan Pvt Ltd
  • Pakistan
  • August 2004 to April 2006

Responsibilities:
• Managing premium corporate, sme or residential accounts.
• Inbound & Outbound Leads Management
• Lead database handling
• Customer support related to sales
• Customer retention
• Complain handling related to sales
• Managing Sales /Customer internal database (like rainmaker, blue database etc)
• Reports generation on daily, weekly, quarterly basis
• Internal process of sales department
• Assist Manager in marketing and sales strategy planning.
• Conducting promotional campaigns.
• Training to the new team members.
• Participation in marketing & sales - Promotional campaigns e.g. company’s stalls at exhibitions.


Major Projects with Multinet:

• NADRA
• SSGCL
• US Consulate
• Khanani & Kalia
• United King
• Ismail Industries
• Aptech
• Usman Institute
• MA Jinnah University
• Faysal Bank
• Prime Bank
• Meezan Bank
• Soneri Bank
• Avari Hotel
• PC Hotel
• Marriot Hotel
• Sheraton Hotels
• Export Promotion Bureau
• Saudi Embassy
• HUM TV
• FUCHS Oil
• Dawn Group
• Galileo Pakistan
• Green Star
• National Foods

Tele Sales Executive at Al-Rae Group of Companies
  • Pakistan
  • May 2004 to July 2004

Resposibilities:

Tele Sales & Marketing.
Support to the customers.
Lead Generation.
Documentation

Education

Master's degree, MBA - Marketing
  • at PAF-KIET
  • December 2010
Bachelor's degree, Information Technology
  • at Preston Institute of management sciences & technology
  • January 2004
High school or equivalent, Pre-engineering (Science)
  • at PECHS College
  • August 2001

Specialties & Skills

Social Media Marketing
Debit Cards
Coordination
Business Analysis
Project Management
Interpersonel skills & Communication
Adobe Photoshop
Customer Service related skills
MS Office
Oracle Discoverer 10.g / 3.1 version
MS project
Social Media Marketing (Facebook / Twitter)

Languages

Urdu
Expert
English
Intermediate

Training and Certifications

Call Center Training (Certificate)
Date Attended:
April 2006
Valid Until:
April 2006
Project Management Professional - PMP (Certificate)
Date Attended:
April 2013
Valid Until:
May 2013
BUSINESS ANALYSIS FOR PROFESSIONALS (Certificate)
Date Attended:
May 2013
Valid Until:
May 2013
6 levels - Interpersonel skills & communication (Certificate)
Date Attended:
July 2002
Valid Until:
July 2003

Hobbies

  • Singing, Social Media, Art Work
    Social Media (Facebook / Twitter page maintenance for famous brands).All Karachi Intercollegiate Singing & Naat competitions winner.Performed as a Singer in many tv shows. Worked as a voice over & Jingles artist.Team member at ITCN ASIA 2002, 2003, 2004, 2005, Financial IDEAS 2003 & DAWN Wedding Extravaganza. Represented GE Jenbacher stall at IGATEX 2005 & at Al-Ghurair Giga stall in IPEC 2006.