Chief Design Manager
Sefam Pvt Ltd
Total years of experience :8 years, 11 Months
• Identified and executed new product Line for Luxury Couture Wear and adapted it for mass production.
• Developed the whole product range plan, keeping it trend savvy yet highly cost effective and market competitive.
• Heading the whole team of Fashion designers, Master cutters, stitching masters and embellishers.
• Handling the Merchandise for Dubai Market, Sehas LLC, (a project by Sefam)
• Played an integral role in product development for the very first prêt-line of the company while managing research and development, costs budget and successfully achieved sale growth up to 62%
• Handled the creative setup of the Grand Flagship store, and successfully executed the merchandising and visual merchandising plan before launch.
• Earned appreciation for generating the highest sales during the year 2015-16
• Received Media recognition by participating in high profile events like London Fashion Week Pakistan 2015 and PFDC Fashion week 2016, which further promoted the brand and its image.
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